BOJANA SENTALER: Exclusive Interview

Bojana

Occupation: Fashion Designer
City: Toronto, Canada

FASHION STUDIO: How did you get interested in fashion?

I always loved fashion. I was lucky to have been able to travel around the world and that is how I became firsthand knowledgeable about the different fashion trends and styles. When traveling, I always reserve a few days for shopping and just browsing fashion stores. I also love people-watching. Wherever I travel, I love to sit in a café and just admire street fashion and different cultures. 

FASHION STUDIO: What was the inspiration for your first collection?

The inspiration for my very first collection was the long Canadian winter season and an obvious lack of colour and elegance in winter garments. It is a challenge for Canadians to follow fashion in the winter and stay warm at the same time. Especially since our winters last for so long, the typical black and heavy wool coat can be depressing. With the launch of the first SENTALER outerwear collection, my goal was to make women look fashionable and feel beautiful while still keeping warm and protected from the harsh winters. 

FASHION STUDIO: What kind of fabrics do you use for your designs?

The main fabric I use for my designs is alpaca. After some research, I discovered alpaca during my travels to South America and have fallen in love with its natural luster and sensual drape. It is so soft and light in weight yet so warm – perfect for my winter coats.

FASHION STUDIO: Could you reveal a little bit about your future collections?

I have so many ideas for my future collections. Every year, my clients provide me with key information about what they like in my current collection and what they would like to see in the future. These are all details that I consider when designing my new collections. I will continue to demonstrate consistency with clean, simple and elegant silhouettes made of luxury fabrics. This is what SENTALER is about. I will however, add more one-off pieces with unique cuts and details that will be for those clients who are looking for something exceptional and very exclusive. 

FASHION STUDIO: What are the main challenges of your job?

I am very good at strategic planning, setting goals and making them reachable. However in the fashion world, plans ALWAYS change and sometimes there are obstacles that come along the way, which will make the goals unreachable. Therefore, the main challenge of my job is dealing with these changes, coming up with new strategies to reach my goals and always keeping a positive attitude and believing that it will all come together as long as I keep going. 

FASHION STUDIO: What is the brand's mission and how do you promote it?

SENTALER’s mission is to be the leading brand in luxury outerwear. We want women to think ‘SENTALER’ when they are looking for that special coat. We want women to feel beautiful. Our clients’ referrals are our best promotion. I believe that you will always trust your friend’s opinion about a product more than seeing it in an ad. 

FASHION STUDIO: How would you describe your personal style?

My personal style is clean lines and minimalistic palettes. A single color piece made of high quality fabric that is well tailored or that has a beautiful drape can look so elegant and beautiful. 

FASHION STUDIO: Who is your fashion icon?

Audrey Hepburn will always be my fashion icon. The modern version of my fashion icon is Victoria Beckham. I admire her style evolvement over the past 10 years. She understands how clothes should fit and best of all she knows how to mix high fashion and mainstream into making a beautiful outfit. She made me want every Roland Mouret pencil dress and Giambattista Valli dress she wore. And she made the clean and simple Christian Louboutin pumps and Hermès handbags on every woman’s wish list. 

FASHION STUDIO: Which decade do you consider most important in fashion?

60s was a fashion conscious decade – the Jackie O. era.

FASHION STUDIO: Which fashion designer do you admire? And why?

Up until recent it was Karl Lagerfeld as I loved the detail and silhouettes of Chanel’s collections. However, he has disappointed me a bit with his last two seasons. 

FASHION STUDIO: What are the best fashion spots in Toronto?

Yorkville and King West are fashion spots in Toronto. Also it is always fun going to Fashion Week and other fashion parties to see what people will wear. 

FASHION STUDIO: What would you say about street fashion in Toronto? How do people dress?

Street fashion in Toronto varies. You can see a well-composed and fashionable look and then you can see a sloppy look. This is different from Europe, especially cities in France or Italy, where self-image is part of the culture. People in Europe are more conscious about how they look and what they wear. However with more people travelling and seeing fashion trends in other parts of the world, more Torontonians are starting to develop a unique sense of style. 

FASHION STUDIO: Favourite fashion magazines...

Vogue, Fashion, Flare.

FASHION STUDIO: What will be in fashion in Fall/Winter 2012?

The 50s – 70s influence will continue to dominate in FW 2012/13. Plus, with the rapid evolvement of technology with enormous amount of data being exchanged on the internet and cellular networks, upcoming fashion trends will demonstrate ‘space’ and ‘the futuristic look.’ Also, the theme of ‘land’ will be big in FW 2012/13. And the colour BLUE! 

FASHION STUDIO: Your favourite evening look? My favourite evening look is a single-color silk dress that has a natural drape paired with nude pumps and an envelope clutch. It looks so effortless yet so beautiful. 

FASHION STUDIO: Your definition of elegance... 

My definition if elegance is a simple look using high quality, luxury fabrics and perfect tailoring. 

FASHION STUDIO: How to develop personal style?

Developing personal style is primarily about identifying who you are and how you would like to be perceived by society. Things to consider are your occupation, lifestyle and occasion that you need to dress for. What message do you want to give out? Then you should see what inspires you.

Flipping through fashion magazines is great as you can learn on what colours go together, how to layer clothes, a unique way to tie a belt, a stylish way to wear a scarf, what fabrics look good together etc. You need to know your body and what silhouettes complement it and put emphasis on your assets. Also understanding the proper fit of clothes is very important. 

FASHION STUDIO: Best dressed celebrity...

Victoria Beckham and Kate Moss.

FASHION STUDIO: What are the 5 essential items that every woman should have in her wardrobe?

I think it is smart for every woman to invest in items that rely on cut and quality and that will be worn a lot. Here are the 5 essentials: 

• A classic, good quality and warm coat, i.e. Sentaler

• Properly fitted LBD (little black dress) 

• Well-cut jeans that give a good shape of the bottom and make you feel sexy, i.e. J-Brand.

• A classic, high quality handbag that will complete any outfit. The Alma Louis Vuitton is great in Epi black leather. I am not a big fan of logoed bags as they could be too designer-designer.

• Good quality nude pumps by Christian Louboutin, Brian Atwood or YSL. They look good with every outfit and elongate the legs.

FASHION STUDIO: Your favourite quote...

“Simplicity is the keynote of all true elegance.” – Coco Chanel

FASHION STUDIO: What projects are you currently working on?

I am currently working on the FW 2012/13 collection. And I am working really hard on setting up Sentaler Online Boutique, which we are planning to launch this fall! :) 

FASHION STUDIO: How about your future plans? What else would you like to achieve?

My future plans are to keep developing the Sentaler brand and eventually enter new markets. I would love to get into designing accessories that complement my coats.

By Eva Fydrych

All photos courtesy of  Sentaler

SENTALER STUDIO 

By Appointment Only

555 Richmond St. W., Suite 110

Toronto, ON M5V 3B1

Canada

+1 416 238 7480

info@sentaler.com

Sentaler Fall 2011 Shoot: BEHIND THE SCENES

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SENTALER FALL 2011 SHOOT

By Eva Fydrych

Have you ever wondered what happens behind the scenes of the fashion photoshoot? Last month Fashion Studio was invited to take part in SENTALER Fall 2011 catalogue and campaign shoot. Bojana Sentaler - a talented fashion designer who is the founder of this Toronto based label - was great at directing the whole team and making sure that everything went according to the schedule.

The photoshoot took place in family Dujsic’s luxurious house in Lorne Park, southwestern Mississauga, on Saturday, July 16th, and was conducted by a fashion photographer Mario Miotti, whose previous work could be seen in magazines like Elle Canada.

Bojana Sentaler with her model (Krystal/Next)

Inspiration for the photoshoot

Fashion blogger Kesha Khan (Fashion-iv.com)

Mario Miotti (hiding behind the camera) and team

Bojana and her sister Nina Sentaler

Ryanne Villas helping with styling

Choosing the next look

Sentaler Fall 2011 collection 

 Makeup artist & hair stylist Kayla Ratushniak with the model

All photos by Eva Fydrych

*NO PART OF THIS SITE, OR ANY OF THE CONTENT CONTAINED HEREIN, MAY BE USED OR REPRODUCED IN ANY MANNER WHATSOEVER WITHOUT EXPRESS PERMISSION OF THE COPYRIGHT HOLDER(S). © 2011 Eva Fydrych - Fashion Studio. All rights reserved. 

ABOUT SENTALER

The SENTALER brand was established in 2009 by Bojana Sentaler, whose own international lifestyle and keen sense of aesthetics are reflected in her collection. After obtaining her business degree from the prominent Schulich School of Business in Toronto and gaining experience in the marketing field, Bojana began a journey around the world to explore her true talent and passion for design and fashion. Throughout those years, Bojana admired fashion trends and lifestyle in different countries that she visited or resided in, from Europe to Middle East, Asia and South America. Inspired by the diverse vibrancy and beauty of her journeys, Bojana created SENTALER, a signature fashion label that symbolizes luxury and elegance.

The SENTALER collection specializes in outerwear. Bojana uses extraordinary fine fabrics like alpaca and vicuña, and creates refined modern cuts paying close attention to detail. Each SENTALER piece is precisely crafted with hand finishes and is known for its soft-silky feel and high visual appeal. As a luxury brand, SENTALER pieces are made in limited production, thus offering exclusivity and uniqueness to its clients. Suitable for different occasions, the SENTALER collection is dedicated to the modern, classy and sophisticated women and men, who enjoy glamour and refinement.

ALPACA FABRIC

All SENTALER pieces are made from natural fine fabrics. SENTALER coats and capes are soft and silky to the touch, with a rich handle and sensual drape. The main fabric used in the collections is alpaca, a specialist organic fiber, which is harvested by shearing a Peruvian alpaca animal. Raised at high altitudes in freezing Andes, alpaca animals have developed microscopic air pockets in their fiber, which provide thermal insulation. As a result, SENTALER outerwear is lighter and warmer than wool and cashmere. SENTALER alpaca coats are resilient - they will not easily mat, pill, stain, lose shape nor color. Unlike wool, alpaca fiber does not contain lanolin, thus acting very comfortable, especially for sensitive skin. Alpaca fiber is extremely strong and durable, resembling silk. SENTALER collection is mainly made of baby alpaca, which comes from the first shearing of a young alpaca. This is the softest and most desired fiber. SENTALER also carries pieces made of Suri alpaca, which contain longer, rich-looking hair and are very silky and lustrous.

Source: SENTALER

Interview with Bojana coming soon!

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