DIGITAL MARKETING

By Guest Contributor

The Art of Beauty Photography

Image by lookstudio on Freepik

LIFESTYLE

 By Guest Contributor

How to Create Flattering Light for Your Photos

Photo courtesy of Unsplash

STYLISH PRODUCTS

By Eva Fydrych

Casio Releases Compact EXILIM Camera with Cute Design Meant to Delight Women 

Includes Matching Camera Jacket with Shoulder Strap

Photo courtesy of Casio

PHOTOGRAPHY TIPS

By JP Caldeano

BEAUTY LIGHTING

With beauty lighting, I try to get my light sources as large as possible. One of the things I say over and over is, the larger your light source is in relationship to your subject, the softer the light. So for beauty lighting, I generally get the modifiers (soft boxes / reflectors) as close to my subject as possible.

Model: Myriann Panayi; Makeup: Saprina Mann

PHOTOGRAPHY TIPS

By Moritz Stragholz

HOW TO SELECT THE IMAGES AFTER A SHOOT?

PHOTOGRAPHY TIPS

By Joseph Rasch

HOW TO CREATE IMAGE ABERRATIONS

In ideal situations, a lens will focus the light on your subject projecting that light onto the image plane. This is how a clear image is made. There are various easy methods to influence the light entering your lens in order to create different effects or aberrations. 

Step one:

Take a trip to your local fabric store. Look for sheer and lacy fabrics that will let light pass through the weave of the material. Do not be shy about using colored fabrics, for this will only help you achieve different effects that may be desired.

Photo credit: Glaminicism

PHOTOGRAPHY TIPS

By JP Caldeano

POLARIZER FILTERS

Why use POLARIZER filters?

Polarizer filters offer more dramatic results reducing unwanted reflections on glass and water, and enhancing colour saturation for stunning images with brilliant blue skies. When shooting products like watches, or metallic objects, try to rotate your polarizer filter to achieve different results.

Picture taken without filters (left). Picture taken with a polarizer filter (right).

PHOTOGRAPHY TIPS

PHOTOGRAPHY TIPS

for beginners and professionals

Digital photography tips and tutorials for photographers of all experience levels. Discover how to pose models, how to buy equipment and much more... NEW ARTICLES COMING SOON!

PHOTOGRAPHY TIPS

By Moritz Stragholz

LOCATION LIGHTING WITH ONE FLASHGUN

Photos by Moritz Stragholz

Lighting on location, for some photographers it is obvious for others it is something new. The following article is especially for those of you that are new to this idea or are just starting out.

First of all, why use extra lighting on location? 

PHOTOGRAPHY TIPS

By Ian Howard

TIP NO.1

USING LEADING LINES AND D.O.F. TO CREATE A FOCAL VIEW POINT FOR THE VIEWER

Model: Sally; Photo by Ian Howard

The story behind the image: it was taken on the small bridge in Richmond Deer Park in Surrey. I wanted to create a strong focus on the model and add great depth to the shot. I used my Canon EF 75-300mm f4/5.6 USM MK3 Lens to create more D.O.F. in front of and behind the model and a little fill flash, to get the leading line. I rested the camera on the wooden rail of the bridge and shot along it focusing on Sally's left eye. My settings were F5.6 1/80 shutter and ISO100.

I am very happy with the result and you cannot help but be drawn to Sally's face because of the leading line and D.O.F. control... I took several shots without any trees in the background but was not totally happy with the depth then I took several more with trees in the backdground, and hey presto I had my depth with leading line image captured.

Ian Howard
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Read more about Ian: EXCLUSIVE INTERVIEW

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STREET FASHION: Mini Guide

By Eva Fydrych

‎”Fashion is the armour to survive the reality of everyday life. I don’t think you could do away with it. It would be like doing away with civilization.” - Bill Cunningham

Bill Cunningham - Fashion Photographer from New York

STREET FASHION is a very specific genre of photography that is not very easy to define. It features mainly random people in the streets, instead of carefully chosen models, and it focuses on their outfits - clothes and accessories. The main goal is to show the latest trends, how the street and real people respond to the fashion shown on the catwalk, and to find some interesting and stylish people who have their own unique style. 

Bill Cunningham

For some reason, street fashion has become recently something like a global phenomenon and appears not only in the fashion blogs all over the world, but also in the magazines and newspapers.

The recent success of "Bill Cunningham New York" - a documentary about the famous fashion photographer who started the trend in NYC - shows the scale and importance of documenting the street fashion. In the beginning of the movie, Anna Wintour admits: "I've said many times that we all get dressed for Bill." And this single statement from the famous Vogue editor, says it all. 

Bill Cunningham photographs fashionable people in the streets of Manhattan every single day. His passion and dedication are outstanding. In his regular column in New York Times, he identifies trends according to what he sees in the streets. In his opinion, to have the whole pictures of the fashion trend, you need to include two elements: the catwalk - which is the designer's vision of what people should wear, and the street - which is the real place where the "fashion show" takes place. Bill treats all people he photographs in the same manner, no matter where they come from or how famous they are:

"I'm not interested in celebrities with their free dresses. I'm interested in CLOTHES." - he says.

More about the movie by Richard Press: BILL CUNNINGHAM NEW YORK

Some useful tips for photographers who are just starting out:

• Always ask for permission before taking the photos. Explain why you want to take the picture and where it is going to be used.

• Have your business card ready. It should have the name of the website/blog where the picture is going to be published.

• Take at least 2 different shots. One full-body, one close-up. Use different angles.

• Make sure that the background and composition are OK. In a nut shell - approach street fashion shots the same way as you would do the proper location fashion shoot; don't forget about the lighting!

• Be friendly, the first impression when approaching a stranger in the street is very important and may determine if the person says "yes" or "no" to your request. Smile!

• Never take any photos without someone's permission.

• Don't get discouraged when someone doesn't like to be photographed. It happens from time to time. Move on.

• Make sure, you are up-to-date with the latest trends. Having good fashion background and being familiar with everything that is happening on the catwalk is very important. Pick up some good fashion magazines (Vogue, Elle, Flaire, Fashion, Marie Claire etc.), browse the internet, read some books about the fashion history. It will all help at some point to make your pictures better. Having a good eye and knowing what is stylish and what is not - that's one of the secrets to taking great street fashion photos. 

• Remember: every photographer has a different style and approach. With time you should be able to develop your own.

By Eva Fydrych

Street fashion from Toronto;Trend: Bold Prints (Photo by Eva Fydrych)

Street fashion from Montreal; Trend: Minimal White (Photo by Eva Fydrych)

Here are some examples of the best/most popular street fashion blogs on the web:

Street Peeper by Phil

Japanese Streets by Kjeld Duits

Facehunter by Yvan Rodic

The Satorialist by Scott Schulman

Garance Doré by Garance Doré

Jack & Jil by Tommy Ton

The Street Walker by Yael Sloma

Stil in Berlin by Mary & Benjamin

The Locals by Søren Jepsen

Hel Looks by Liisa & Sampo

Bill's New York Times column (© New York Times)

The best advice is a very simple one: just take your camera and start shooting. Analyze your photos, see what you can improve and practice as much as possible. And make sure you watch the movie about Bill Cunningham. He started it all!

“See, if you don’t take money, they can’t tell you what to do. That’s the key to the whole thing!” - Bill Cunningham

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