Sunday, January 5, 2014


Press Release

London Collections: Men
6 - 8 January 2014

Burberry Autumn/Winter 2013 (Photo courtesy of BFC)

LONDON, UK - London Collections: Men emphasises both the creative and commercial importance of British brands and emerging talent as well as the rich cultural landscape that contributes to the inspiration and success of this sector. All events on the schedule are designed to showcase the breadth of British fashion talent, from the world’s most innovative emerging talents to global menswear brands and Savile Row tailors.

"Season four of London Collections: Men promises to be the best one yet, as it has such a vast array of great shows, presentations, events, dinners and parties. LC: M has already become a staple of the menswear calendar, and is a fabulous way to kick off the season. We have all been overwhelmed by the enthusiasm for the project, and the scale and ambition of all the many designers who are now showing here is incredibly infectious. To those of you who have yet to come to LC: M, all I can say is: come on in, the water's lovely!" - Dylan Jones, Editor GQ & Chair of the Menswear Committee.

YMC AW 2013 (Photo courtesy of Conor Clinch / CHASSEUR MAGAZINE) Click to enlarge


London Collections: Men (LC: M) will showcase the best of British AW14 menswear 6-8th January 2014.

There will be over 130 designers participating in LC: M in shows, presentations and events including Savile Row, MAN and Fashion East Collectives. The Designer Showrooms has nearly doubled in size and will showcase collections by 54 designers. Highlights on the event schedule include a Dolce Gabbana event, an opening party by Esquire; a reception at Liberty hosted by Men’s Health and YMC; a dinner hosted by Jonathan Newhouse and a Tommy Hilfiger and a Mulberry event. On Wednesday 8th January the BFC Fash/On Film initiative, sponsored by River Island will showcase five of the year’s best films at a screening at the Old Sorting Office. These include a film introduced by Alex Bilmes, Alex Mattsson AW14, palmer//harding AW14 and Joseph Turvey in collaboration with the River Island Design Forum. The showcase will close with a London Collections: Men GQ dinner hosted by Dylan Jones and Anya Hindmarch. 

Rising stars Ten of London’s brightest emerging talents will receive NEWGEN support, sponsored by TOPMAN. Agi & Sam, Astrid Andersen, Common, Diego Vanassibara, Kit Neale, Lee Roach, Martine Rose, Matthew Miller, Nasir Mazhar and Shaun Samson complete the NEWGEN MEN line-up this January. Christopher Raeburn and Sibling have received Fashion Forward sponsorship for AW14, Fashion Forward is sponsored by eBay Fashion and supported by the Mayor of London. 

Katie Eary Spring/Summer 2014 (Photo courtesy of BFC)

London Home of Menswear The Mayor of London Boris Johnson is launching a new campaign London Home of Menswear to coincide with London Collections: Men. The campaign runs across the London Underground network from 3rd – 16th January aiming to raise awareness of how this industry makes a vital contribution to London’s economy. Following on from the launch of the History and Heritage report in June 2013, this consumer focused campaign continues to engage the wider public in menswear.

MAN & Fashion East Installations On Monday 6th January MAN, the joint initiative between TOPMAN and Fashion East returns to the catwalk this season to champion three menswear talents: Alan Taylor, Bobby Abley and Craig Green. The same day, Fashion East Installations will see designers Liam Hodges and Tom Ryling joined by jeweller Roxanne Farhamand, shirt maker Massimo Cagrande and Central Saint Martins graduate Nicomede Ralavera. 

Savile Row and St James’s in collaboration with The Woolmark Company The English Gentleman at the Cabinet War Rooms presentation on Tuesday 7th January will feature over seventy models, dressed by the bespoke tailors of Savile Row and St James’s in collaboration the The Woolmark Company and styled by Jo Levin, Creative Fashion Director of GQ. 

Craig Port's A Better Future collection (Photo courtesy of ifashion)

LC: M Online The British Fashion Council will be bringing the highlights of London Collections: Men to a global audience across digital platforms. Q&A sessions will take place on Twitter, with guests including Menswear Ambassador, Nick Grimshaw. TOPMAN will stream its show and post-show interviews live on Google+ Hangout. Members of the public can also watch live streamed shows from the MAN show on Monday 6th January and Burberry will be live streaming its show on Wednesday 8th January.

Around Town Joining the celebration of London as the home of menswear, some of Britain’s most established retailers will be hosting special events and promotions around town during London Collections: Men. Browns has installed a specially designed window featuring James Long and curated by Luke Day; the Design Museum will be offering LC:M badge holders 20% off to Hello, My Name is Paul Smith exhibition between 6th-8th January 2014; Harrods will be hosting an in-store LC:M menswear feature; Harvey Nichols, House of Fraser and Liberty have dedicated specially designed window installations to celebrate British menswear; MATCHESFASHION.COM has collaborated with SHOWstudio to create a video project that celebrates LC: M that will run online over the event; the Museum of London will be screening shows and LC: M highlights over the three days on the screens in the Sackler Hall, and Selfridges has launched an installation designed by Gareth Pugh that will be open over January. The TOPMAN will again take over the Old Crown pub at 33 New Oxford Street following its success last season. Other menswearretailers will feature the LC:M logo online and in specially commissioned window installations.

Backstage at Christopher Raeburn AW 2013 (Photo courtesy of ACM)


January 2014 sees Topman partnering with Google+ during London Collections: Men to showcase the Topman Design Autumn / Winter 2014 collection. In a global first and launching on Monday 6th January at 11.30am, you can follow the front row with Topman when they take you behind the scenes of the menswear fashion show with an exclusive Google+ Shoppable Hangout. This will be fronted by co-hosts Darren Kennedy (TV Fashion expert and fashion writer) and Becca Dudley (MTV UK Presenter). Alongside Darren and Becca will be YouTube Stars Jim Chapman, and Marcus Butler plus other Topman ambassadors, they will all share their experience of London Collections: Men.

On the Shoppable Hangout consumers will be able to watch as the hosts take them behind the scenes of a catwalk show, interview celebrities and models, and include a live stream of the Topman Design Show. Throughout the Shoppable Hangout viewers will be able to shop the looks of the hosts direct from it.

On top of this Topman will be placing wearable ‘Autographer’ cameras on all the hosts including exclusive ambassadors from the BFC, Topman Personal Shoppers, Street Style Photographer Jonathan Pryce and their fashion show PR and Production teams to capture all their unique LC:M activity during the day. The camera’s exclusive footage will then be uploaded to Topman Generation for consumers to view and enter a daily competition to win one of the cameras each day during London Collections: Men.

Topman Spring/Summer 2014 (Photo courtesy of  New Male Fashion)

Marvin Chow, Marketing Director for Google+ said: “We’re thrilled to be working with Topman to allow fans to experience this season’s fashion show using the Google+ Shoppable Hangout app. Topman has done an amazing job of creating an unprecedented experience through Google technologies with Google+ Hangouts to connect fans with the highly coveted models, designers and influencers behind popular culture and fashion.

Jason Griffiths, Topman Marketing Director said: “We are excited to be working with Google on this Campaign to showcase Topman’s continued involvement at the forefront of London Collections: Men. Whilst taking users behind the scenes via exclusive access is great, the ability for them to then shop in real time for what our hosts will be wearing whilst they are talking to camera is a brilliant digital innovation and both we and Google can’t wait to see the results.”

You can follow the journey of the Topman ambassador at: or the Shoppable Hangout at and using #TopmanLCM.
Source: BFC

No comments:

Post a Comment

Related Posts Plugin for WordPress, Blogger...