Sunday, March 4, 2012


Press Release

Fashion steps out on Orchard Road - A Great Street - also the No. 1 shopping belt in the world*, with a myriad of fashion shows and shopping treats that caters not only to the fashion industry and insiders but also to the shopping public.

This year’s Fashion Steps Out @ Orchard (formerly known as Fashion Season @ Orchard) will evolve with a new look and vibe, creating renewed excitement for shoppers and the retail industry. Building on the brand equity from its launch in 2010, FSO 2012 aims to celebrate fashion and make it accessible to everyone. Through compelling shopping rewards and exciting events, FSO 2012 hopes to promote everyday-style and reinforce Singapore as one of the top fashion capitals of the world**.

Look forward to Fashion Installations by the creative young minds of Raffles Design Institute from 12 March onwards. 

The 6-week event will begin will a big bang when fashion literally steps out onto Orchard Road for the Opening Night of FSO on 17 March. 100 regional and local models will take to the runway in a fashion show of high street brands, set amidst alfresco café-style seating for VIPs, guests and shoppers.

Fashion Season @ Orchard 2011 (Photo courtesy of Your Singapore)

Get star buys from high-street brands at the Fashion Bazaar held at Mandarin Gallery from 23 - 25 March, a chic, trendy fashion soiree in a lifestyle-bazaar setting.

Makeover time for shoppers! Fashion Gets Real in fun and interactive workshops where shoppers get to style themselves with the latest Spring / Summer styles and get advice from a panel of fashion experts. The best-styled participant wins the outfit. Held weekly at participating malls.

* In a 2011/2012 survey conducted by French marketing consultancy Presence Mystery Shopping.

** Singapore is ranked 8th out of 15 top capitals in The Global Language Monitor’s Top Global Fashion Capital for 2011.
Source: FSO

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