A stylish boutique located in Centre-Ville in Montreal has something unique about it. Maybe it's a bright purple-blue neon sign, maybe a catchy name of the store, or maybe a small but interesting window display that attracts you to come inside...
Founded in January 2011 by Winnie Wong, Editorial Boutique is quickly becoming a popular shopping spot for all budget-conscious fashion lovers. The concept behind the store is "STYLE - regardless of your budget." Great fashion and latest designs with affordable prices. Brands that you can find inside, include House of Harlow 1960 by Nicole Richie, Lush, Luv U Always, Adriano Goldschmied, J Brand, Citiziens of Humanity, One Teaspoon, Fine Collection and Brandy & Melville.
Summer collection is full of ultra-feminine blouses, skirts and dresses in bright colours, light pastels and floral patterns.
The store offers an eclectic mix of
Editorial boutique has a good selection of accessories and their helpful staff is ready to offer you their advice and update you with the latest fashion trends.
"Style is about having a unique vision, not about the price tag attached." - says the owner, Winnie Wong - "Walk into Kate Moss's closet and you'd easily find a scarf she bought from the streets of Marrakesh hanging beside a blazer she took straight from the runway after a Chanel show."
And that's probably what makes EDITORIAL stand out form the crowd and what attracted me to it in the first place: an individual approach to fashion and a strong philosophy behind the brand.
All photos by Eva Fydrych