Saturday, June 25, 2011

EDITORIAL BOUTIQUE: Shopping in style

By Eva Fydrych




A stylish boutique located in Centre-Ville in Montreal has something unique about it. Maybe it's a bright purple-blue neon sign, maybe a catchy name of the store, or maybe a small but interesting window display that attracts you to come inside...

Founded in January 2011 by Winnie Wong, Editorial Boutique is quickly becoming a popular shopping spot for all budget-conscious fashion lovers. The concept behind the store is "STYLE - regardless of your budget." Great fashion and latest designs with affordable prices. Brands that you can find inside, include House of Harlow 1960 by Nicole Richie, LushLuv U Always, Adriano Goldschmied, J Brand, Citiziens of Humanity, One Teaspoon, Fine Collection and Brandy & Melville.




Summer collection is full of ultra-feminine blouses, skirts and dresses in bright colours, light pastels and floral patterns.




The store offers an eclectic mix of high-end labels and affordable street wear lines. Most of the garments come form New York, Los Angeles, Australia, Italy, France and Montreal.





Editorial boutique has a good selection of accessories and their helpful staff is ready to offer you their advice and update you with the latest fashion trends. 





"Style is about having a unique vision, not about the price tag attached." - says the owner, Winnie Wong - "Walk into Kate Moss's closet and you'd easily find a scarf she bought from the streets of Marrakesh hanging beside a blazer she took straight from the runway after a Chanel show."




And that's probably what makes EDITORIAL stand out form the crowd and what attracted me to it in the first place: an individual approach to fashion and a strong philosophy behind the brand.



All photos by Eva Fydrych 


ADDRESS:

OPENING HOURS:
Mon-Tue: 10-19
Wed-Fri: 10-21 
Sat: 10-18
Sun: 12-17

PHONE:
 (+1) 514-849-3888

PUBLIC TRANSIT:
Peel Metro



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