Press Release
to host 430 speakers, 1,200 CEOs, 260 agencies and 5,000 media professionals from across the globe
"Abu Dhabi" - Digital collage by Eva Fydrych | Illustrations courtesy of Canva
Abdulla Al Hamed: “Real power today is… at the intersection of media, technology, and creativity”.
Jamal Al Kaabi: "We no longer live in an era of isolated industries."
ABU DHABI - BRIDGE Summit 2025, the world’s largest debut media event, announced its expanded participation figures during a gathering with more than 100 content creators. Led by H.E. Abdulla bin Mohammed bin Butti Al Hamed, Chairman of BRIDGE, and H.E. Dr. Jamal Mohammed Al Kaabi, Vice Chairman of BRIDGE, outlined the Summit’s program, technology initiatives and global partnerships in the lead-up to its inaugural edition this December. The Summit will welcome 60,000 participants from 132 countries, bringing together 430 speakers from 45 countries, 1,200 CEOs from global media, technology and entertainment firms, 260 local and international advertising agencies and nearly 5,000 media professionals. This gathering reflects the demand for a unified global platform that advances the business, creativity and future of the content and entertainment economy.
All photos from the launch event (Courtesy of the BRIDGE Summit)
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Photos courtesy of the BRIDGE Summit
Venue and core tracks
Spanning 1.65 million square feet at Abu Dhabi National Exhibition Centre (ADNEC), BRIDGE Summit 2025 is the world’s largest debut media event. The Summit will run from December 8 to 10 across the entire venue, featuring seven tracks that define the architecture of the global content economy: Media, Creator Economy, Music, Gaming, Technology, Marketing and Picture.
These tracks have been designed not as isolated sectors, but as an interconnected system reflecting how creativity, technology, platforms, audiences and industries now operate across global markets.
Strategic vision: Remarks by H.E. Abdullah Al Hamed
His Excellency Abdullah Al Hamed affirmed that the UAE recognized early on that the media is a fundamental pillar of sustainable development and a platform for building thought, strengthening dialogue, and promoting the values of responsible freedom. For this reason, the UAE invested heavily in developing an advanced media infrastructure that reinforces professionalism and innovation, positioning the country as a global model for progressive media; capable of meeting the challenges of the age, advancing the creative economy, and generating a lasting positive impact on societies.
He added that the BRIDGE Summit embodies this vision in practice by creating a global platform that promotes diversity and inclusion, supports innovation across every pillar of the media industry, and enables content creators, professionals, and journalists to acquire new tools to shape the future of media in a way that ensures its sustainability and enhances its positive influence on humanity.
His Excellency continued: “We launch BRIDGE from the UAE not merely to keep pace with global shifts in media, content, and entertainment, but to play an active role in shaping the future of the knowledge economy. Real power today is not formed within a single sector, but at the intersection of media, technology, and creativity. From these intersections emerge the most influential transformations in the media economy. That is why BRIDGE was designed as a practical ecosystem that builds bridges between institutions, investors, creators, and technology companies - turning these connections into opportunities, partnerships, and new business models that support the growth of the global creative industries.”
Photos courtesy of the BRIDGE Summit
Photos courtesy of the BRIDGE Summit
Building the future: Remarks by Jamal Al Kaabi
H.E. Dr. Jamal Mohammed Al Kaabi, Vice Chairman of BRIDGE, highlighted the Summit’s structural design and its role in shaping the future of the global content ecosystem.
“We didn’t choose these tracks simply because they represent sectors, but because they reflect the actual system that drives global impact. Today, we no longer live in a world of isolated industries. Songs are built on data, films spread through algorithms, platforms create stardom, games build communities and influencers drive economies.”
He added: “These tracks are not labels. They form the backbone of shaping the future. They reflect who creates the idea, builds the tech, shapes the audience, drives the impact and creates content that earns our trust today. They also show how all of this can lead to a sustainable economy. That is why we aimed to create seven points of connection that work as one system: for developers to build tools for journalists; for musicians to think like content creators; for gaming to intersect with storytelling, art and marketing; for marketers to understand platform dynamics before launching campaigns; and for media to rebuild its story through the logic of the audience.”
Bridge App: A unified platform for engagement
The Summit has launched the Bridge App, a smart digital platform enabling attendees to browse the full program, build personalized agendas, book meetings, access live streams and receive real-time updates. The App’s smart assistant recommends sessions and opportunities based on user interest, while integrated note-taking and library features allow users to save content throughout the event. The App forms a key part of BRIDGE’s mission to transform the Summit into a year-round professional ecosystem.
Photos courtesy of the BRIDGE Summit
Photos courtesy of the BRIDGE Summit
Program and activities
The three-day program will feature more than 300 activities, including 200 main and breakout sessions exploring the future of media, entertainment, content creation and creative technology. Fifteen closed-door roundtables will convene senior public and private sector leaders, while twenty hands-on workshops will provide practical creative and technical training. Daily networking programs will connect creators, executives, investors and decision-makers across all seven tracks, followed by evening performances showcasing global talent in comedy, music and live arts.
Exhibition and commercial platforms
BRIDGE Summit 2025 continues to attract strong commercial interest, with more than 1,000 exhibitor applications - spanning media, creative technology, gaming, AI, production, music and content platforms - received for its first edition. More than 100 startups will join the Startup Hub, offering founders access to global investors, strategic partners and industry leaders. The exhibition floor will also feature the ChinaJoy Pavilion, bringing more than 25 companies that represent leading mobile and PC game developers. Sony will anchor the floor with one of the largest pavilions in the summit, presenting advanced imaging and communication technologies through workshops and live demonstrations led by Sony ambassadors. A dedicated gaming zone, launched in partnership with Aspire, will offer VR and AR experiences designed for creators, innovators and early-stage companies.
Photos courtesy of the BRIDGE Summit
Photos courtesy of the BRIDGE Summit
Global technology participation
Leading international technology companies will play a central role at BRIDGE Summit 2025. X will present an interactive presence for content creators and media professionals, while Meta will showcase its latest advancements across artificial intelligence and virtual reality through META AI and “Explore by Instagram.” Snapchat and LinkedIn will each host dedicated creator zones.
Snapchat is hosting an interactive space showcasing its latest augmented reality technologies, giving guests an exclusive opportunity to experience the next generation of Spectacles. The activation allows visitors to engage with advanced digital layers integrated seamlessly into the real world, reflecting Snap’s vision to empower creativity and enable more connected, human-centered experiences through AR.
ChinaJoy will present one of the event’s largest gaming and entertainment technology showcases. Sony will lead the exhibition with its largest regional pavilion, offering expert-led workshops throughout the Summit.
The BRIDGE Summit 2025 agenda reflects the diversity of the global media, content, and entertainment sectors and supports networking and partnership opportunities for creators, companies, and experts. Registration and event details are available at www.worldmediabridge.com.
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