Wednesday, July 24, 2013

AUTUMN/WINTER 2013 - MACRO TRENDS

Courtesy of Pure London


21st Century Romance (Photo courtesy of WGSN)


LONDON, UK - Global authority in trend-forecasting, WGSN, will present its predictions for Autumn/Winter 2013 daily at Pure London. Here we unveil their macro trends with an insight into their context, helping you understand the key formalwear, casualwear and occasionwear directions for the season.


Hack-tivatebringing inspiration from ideas of DIY by readapting original products and highlighting goods that are functional with retro lo-fi details and bold brights.

Hack-tivate, WGSN’s first macro trend for A/W13, elevates traditional ideas of DIY, deconstruction and customisation. Unexpected styling and layering, inventive cutting and colour-blocking are all key here, creating a sense of eccentricity. Earthy tones of slate, mushroom, stone and port sit alongside metallic shades of pale and antique gold, enhanced by undertones of bright white, cerulean and midnight blue.

Formalwear takes a feminine and modernised approach to military tailoring by splicing garments and mixing finishes. Key items include the tailored biker jacket, the spliced pencil skirt and the utility shirt.

Occasionwear has a minimal aesthetic, with simple sporty shapes transformed into understated occasionwear pieces through luxe fabrics. Plasticised, wet-look coatings and sateen or metallic finishes are also key here, creating tone-on-tone contrast.

Casualwear combines retro pieces with street-glam styling. Sequins and metallic surfaces update classic varsity garments such as the bomber jacket and the cropped hoodie for a glamorous tomboy look. The youth market will embrace the skater skirt in metallic leather and the sweatshirt dress in all-over sequins.


Details: zips, tags, colour blocking, customised pieces/panels (Courtesy of mischadesigns)



21st Century Romance - Romanticism coupled with technology which focuses on putting beauty above all with dramatic painterly florals and colour homage to the old masters. We love this street style snap that captures the detailing on these flashy gold flares.


Our second macro trend, 21st Century Romance, looks at classically romantic themes around craftsmanship, luxury and beauty, and updates them with a contemporary sharpness. Colourwise, delicate shades of nude, ivory, putty, lilac grey and soft sage offset a variation of blues and midnight black, while silver and antique gold add opulence and glamour.

For casualwear, soft romance contrasts with grunge styling and street influences as lace, embellishments and painterly prints are layered up and mixed with vintage references. Watch out for the jersey bomber reworked in new elongated silhouettes and all-over embellishment, and the luxe skinny jean which is revamped with brocade prints and metallic foils. Look out also for placement embroidery and jewelled appliqué on casual raglan t-shirts.

Occasionwear has a dark and opulent feel as historically influenced silhouettes such as the baroque dress and clerical shirt become the canvas for intricate, gothic prints and religious motifs. Decorative techniques such as devoré, embroidered mesh and luxe geo brocade are worked across the peplum top, the leather skirt and the body-con dress. Heavyweight velvet and high-shine leathers are contrasted with delicate sheers and tone-on-tone prints.

Tailoring is more pared down, with a minimal, architectural look. Domed shoulders, sculptural shaping, architectural darting and sharp pleating add a new direction to knitwear and tops.


Details: ornate, encrusted, decorative, metallic finishes, opulence (Courtesy of mischadesigns)



Living Design - mixing elements of human/animal and technology with amplified colours and a strong focus on textural fabrics.

Our last macro trend, Living Design, merges the animal and the technological. An urban palette of midnight navy, metallic grey, mushroom and blue-green provides the base for this trend, punctuated with burnt sienna and black through graffiti-inspired prints.

In casualwear, this trend translates as an 80s-inspired thrift-store look, with heavy wool and flannel worked into bulky oversized silhouettes such as the Crombie and the buffalo dirndl skirt. Meanwhile, outerwear options including the collarless jacket and the duffel coat are updated with brushed bouclé and fur accents. Watch too for the puffa jacket, which will continue to sell well as it’s an easy transition silhouette-wise from the bomber. Here, youth market retailers can tap into the same street sportswear look that fuelled bomber jacket sales while for the 35+ customer there is the option to introduce more sophisticated, silhouette-enhancing shapes.

Tailoring is clean, modern and sculptural in this trend. Smooth, rounded lines create voluminous garment shapes such as the sculptural coat and the full, gathered skirt.

Occasionwear combines delicate fabrics such as chiffon and viscose with metallic leather and iridescent silk jersey on items such as the layered dress, the cropped jacket and the fluted skirt. Oil slicks and rippling water reflections inspire prints and colour. Detachable feathered collars are important here, bringing an animalistic quality to a look while retaining that ethereal prettiness.


Details: brushed textures, fur, knits, woven, comfort (Photo courtesy of mischadesigns)


Other Highlights for A/W13

As trend life cycles continue to spread across two to-three seasons, understanding when is the most relevant and appealing time to back these looks is the fashion buyer’s biggest challenge. When these trends will have the most commercial impact is becoming increasingly bound up with your customers’ lifestyles.

The coloured skinny jean was huge for A/W12. Customers will be looking for a similar item that will perform for them in the same way but with an element of newness that will excite them to buy. With that in mind, watch for the coloured skinny cord for A/W13; it provides an update on the ubiquitous skinny jean and has real investment purchase appeal.

The customer’s increasing focus on key items rather than trends marks out the need to provide her with updated wardrobe solutions. Watch the pencil skirt again this season as it moves into partywear in metallics and all-over sequins for A/W13. The oversized blazer also moves forward from 2012’s sporty styling with an unstructured, androgynous appeal.
Source: Laura Saunter, Assistant Editor – Retail, WGSN

_______________________________________________________________________

Key macro trends for S/S 2014

Neo-Geo - Drawing inspiration from man-made and recycled materials mixed with earth and the blending of stone age processes. Think high fashion nomads travelling through the desert.


Details: desert elegance, natural excavated materials, future explorer, earthy tones


Next Nature - living technologies embedded into the design, representing the new version of flower power and the sensuality of nature. Aim for carefree beach styling with vibrant colours.


Details: illuminated bright hues, amplified floral tones, acidic accents, explosion of energy/colour


NDA New Digital Aesthetic - an evolving trend belonging to the virtual world, where animated GIFs are becoming big in fashion editorials.


Details: pixels, digital prints, fantasy, resolutions
(Source: Angelia Teo, Content Director of WGSN and courtesy of mischadesigns)




43 comments:

  1. For 2019 the winter Shearling Jackets shows presented a Variety of trends that can be trendy of the new season’s arrival. Check out more at Fit Jackets!

    ReplyDelete
  2. The soft cotton jersey Raglan t-Shirts is embellished with screen-printed stars on one sleeve

    ReplyDelete
  3. This blog is considerably as smart work for readers, I really appreciate your efforts. Slitting Wire Machine

    ReplyDelete
  4. You completed a few fine points there, Thanks for the blog loaded with so many information. Relx essential pod kit

    ReplyDelete
  5. This subject is considerably as smart work and reporting for the readers. Thanks much jeffrey leonard attorney

    ReplyDelete
  6. Observed the reality in your writing! It is simply an attractive site and now my admiration is your post. Turmeric Facial Cleanser

    ReplyDelete
  7. Convey a new portion for learning! With easy words you can explain in the unique pattern. I like your contribution on this site! Gisinsulation

    ReplyDelete
  8. Thanks for sharing this great article! I am always searching for informative information like this! markcon

    ReplyDelete
  9. You pass on a practically identical degree of declaration with consistency. Not actually permanently set up effort! drive jacket

    ReplyDelete
  10. Amazing post .Looking for quality clothing options? Apparel In Click is a place where you can find clothing options for men, women, and children. Apparel In Click

    ReplyDelete
  11. It's great to see this post. I really appreciate your work Oujeer - Men Shearling

    ReplyDelete
  12. Hi there, I check your blog every week. Your story-telling style is awesome, keep it up!Aviator Jacket

    ReplyDelete
  13. Pelle Pelle leather jackets Does operating a well-established blog such as yours take a large amount of work?
    I’m completely new to running a blog but I do write in my journal on a daily basis.
    I’d like to start a blog so I can share my personal experience and views online.
    Please let me know if you have any ideas or tips for brand
    new aspiring blog owners. Thankyou!

    ReplyDelete
  14. Thankful to you insightful for giving this immeasurably noteworthy data. This is a great substance material and simple to look at. I accumulate various individuals visit your blog and charming subject. pink leather jacket

    ReplyDelete
  15. it was so remarkable to see you seeing this point, it genuinely feels wavering. A responsibility of appreciation is for sharing such a piece of colossal information which is particularly inconspicuous consistently. I have gotten confined with your site and will raise it to my assistants and others as well. chrome hearts hoodie

    ReplyDelete
  16. Thank you for providing this data. It is quite beneficial to us. Continue writing in this manner. Original Leather Jacket

    ReplyDelete
  17. The app provides Bahrain Prayer Time for all locations in Bahrain, along with a Qibla direction indicator and a calendar with all the important Islamic dates. It also features beautiful wallpapers and a compass to help users find the right direction. Additionally, users can set up alarms to remind them to pray and can customize the app based on their preferences

    ReplyDelete
  18. In the Quran Kareem, Surah Al-Muzzammil is the 73rd Surah. It consists of 20 ayat and is located in para 29. This Surah, which can be downloaded in its entirety as a Surah Muzammil in Hindi PDF online and is published by Maktaba Tul Madinah, translates to "The Enshrouded One" in English. It is also possible for readers to recite online the Surah Muzammil in Hindi PDF by downloading and saving the files to their respective devices.

    ReplyDelete
  19. These Movie Outfits have graced magazine covers, inspired countless red carpet looks, and even spawned dedicated fan communities. And let's not overlook the trendsetting outfits of superheroes like Iron Man and Wonder Woman, which have become symbols of power and heroism.

    ReplyDelete
  20. These Movie Outfits have graced magazine covers, inspired countless red carpet looks, and even spawned dedicated fan communities. And let's not overlook the trendsetting outfits of superheroes like Iron Man and Wonder Woman, which have become symbols of power and heroism.

    ReplyDelete
  21. I think this is a fantastic article, and I really appreciate you letting me know about it. That is precisely what I had hoped to find, and I really hope that you will keep sharing content that is of such high quality in the years to come.
    abogado por accidente de camion

    ReplyDelete
  22. Thanks for sharing such a wonderful and amazing content. Please keep sharing. https://www.postingonly.com/most-common-types-of-boom-cranes/

    ReplyDelete
  23. This article's material that you offered was both interesting and helpful. If you could continue to write well in the future, we'd be grateful. Mens Aviator Jacket

    ReplyDelete
  24. Embrace the futuristic fashion of Star Trek with this sleekStar Trek Picard Season 3 Leather jacket.

    ReplyDelete
  25. Men's Bomber Leather Jacket Check this Mens A-2 Leather Jacket, you’ll love this Mens Bomber Leather Jacket.

    ReplyDelete
  26. Slim fit jackets are a stylish and versatile option for men of all ages. They can be dressed up or down, making them perfect for a variety of occasions.

    ReplyDelete
  27. Maroon and white varsity jackets are a classic style that has been popular for decades. They are often associated with college sports teams, but they can also be worn by anyone who wants a stylish and eye-catching jacket.

    ReplyDelete
  28. Hi
    Thanks for sharing beautiful content. I got information from your blog.keep sharing
    read more about latest movies :movierulz4

    ReplyDelete
  29. Great blog! good fashion sylis apparels. I like the way how you discribe the whole story in just short. Good job, hope you get success in future. 90s vintage marlboro ferrari jacket

    ReplyDelete
  30. Cloak yourself in style – the Naruto Akatsuki Puffer Jacket is more than an outfit, it's a statement of your ninja allegiance

    ReplyDelete
  31. Your blog is one of my favorites. I always look forward to reading your latest posts.

    ReplyDelete
  32. Thanks for sharing beautiful content. I got information from your blog. Keep sharing. Ryan Reynolds Shearling Jacket

    ReplyDelete
  33. It is good to hear that your store is now expanding to new locations. I have been a patron of Fantastic Eyes because of all the wonderful work that you guys do. kevin costner jacket yellowstone I hope that this expansion move of yours will turn out to be successful. I will definitely go and see this new store of yours Thank you.

    ReplyDelete
  34. Thanks for providing us with this useful knowledge. I enjoy reading your posts, and everything you give with us is current and very interesting. John Dutton Quilted Jacket

    ReplyDelete
  35. The Autumn/Winter 2013 macro trends showcased a blend of rich textures, earthy tones, and bold patterns. Designers embraced vintage-inspired silhouettes with a modern twist, while fabrics like velvet and tweed dominated runways. Statement coats and oversized knits reigned supreme, reflecting a nostalgic yet contemporary aesthetic for the season.
    Read More: how to cite multiple authors mla

    ReplyDelete
  36. I couldn't agree more with your perspective! Sterilizer Your insight really resonates with me.

    ReplyDelete

Related Posts Plugin for WordPress, Blogger...