Tuesday, July 29, 2014


By Inside Retail

Target’s Fashion First

Photo courtesy of Target Australia

Target Australia has partnered with Italian design house, Missoni, to deliver its largest designer collaboration to Australian stores in October. The Missoni for Target range will launch in 60 retail stores nationally and online at target.com.au as part of the retailer’s ‘Designers for Target’ program.

Stuart Machin, MD of Target, said the Australian retailer has built a successful history of designer collections and the collaboration with Missoni would be its best yet.

“We are so thrilled to have worked with Missoni on this project; never before have Missoni agreed to build an exclusive range with an Australian retail brand. This partnership is a first for Missoni, for Target, and for the Australian consumer,” Machin said.

Missoni (Photo courtesy of Inside Retail)

Machin said that Missoni for Target will be Target’s biggest ever designer collaboration with more than 220 products in the collection and will launch instore and online at target.com.au on 8 October.

“Missoni has been at the forefront of global fashion for over 60 years, while Target has been a much-loved part of the Australian retail landscape, delivering affordable fashion since 1925,” Machin said. “This collaboration has been over 14 months in the making, and the Missoni and Target teams have worked tirelessly to ensure the collection offers amazing fashion and quality at great prices. I’m sure our customers will be queuing up to get their piece of iconic Missoni style, whether it is for themselves, their family or their home.”

Missoni creative director, Angela Missoni, said it was the first time Missoni has collaborated with an Australian brand on a complete lifestyle collection.

“There are many similarities between the Italian culture and the Australian culture, mainly in the attitude. The attitude we have of enjoying the nature, enjoying the sun, enjoying life and taking it with a little bit of easiness and this really inspired the collection,” Missoni said. 

Video courtesy of Target Australia

Missoni has overseen the design of the collection, which features Missoni’s signature bold colours, textures and patterns across womenswear, menswear, kidswear, homewares, and outdoor furnishings. The range also features several exclusive prints.

“Missoni is in fact a unique brand, we don’t need a logo to sign our clothes, you would recognise a Missoni from afar – from its pattern, from its textures,” she said. “I hope whole Australian families can enjoy the Missoni for Target collection because there is something for everybody and there is something that everybody can have fun with.”

Missoni for Target collection will be priced between $10 tp $129, with several statement pieces available for $169. Previous designer collaborations for Target have included Roberto Cavalli, Zac Posen, Josh Goot, and Stella McCartney.

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