Monday, August 11, 2014


By Eva Fydrych

Fashion week sharpens its focus on sustainability 

Barbara I Gongini, Baum und Pferdgarten, Bruuns Bazaar (Photos courtesy of CFW)

COPENHAGEN, DENMARK - This season Copenhagen Fashion Week intensified its focus on sustainability and launched among other things a line of fun, exciting, and green festival events for citizens to participate in. 

When Copenhagen Fashion Week week began on Sunday, 3 August 2014, it was with a larger focus on sustainability than ever before. Both professionals attending the industry event Copenhagen Fashion Week but also ordinary citizens attending the open Copenhagen Fashion Festival got to experience it. 

Photo by Sean McMenomy / courtesy of CFW

CEO of Copenhagen Fashion Week, Eva Kruse, explains the enhanced sustainability focus: 

“A year ago Financial Times proclaimed that Copenhagen Fashion Week was the greenest fashion week around. That is of course a position we would love to take since we already work intensely with the industry on making it more sustainable. In April Copenhagen was the host of the world’s largest summit on sustainability in fashion, and this season of Copenhagen Fashion Week we are proud to present both brands and initiatives in the program showcasing sustainable solutions and great designs made with care to both people and planet.” 

Thus, when fashion week kicked off on August 5 it was with the opening show by Barbara I Gongini, a brand that designs beautiful quality fashion in sustainable materials and based on ethical principals. 

Barbara I Gongini Spring/Summer 2015 (Photo courtesy of CFW)

Open events on sustainable fashion 

With Copenhagen Fashion Festival people in town enjoyed a line of open events centered on sustainable fashion. All citizens were for instance invited to the fashion exhibition New Nordic Fashion at Nikolaj Kunsthal. The exhibition gathered contributions from almost 20 of the Nordic countries’ most prominent brands such as Filippa K, Designers Remix and Marimekko. Through the use of sustainable materials – e.g. milk, seaweed, and recycled bottles – all created appealing designs without compromising the environment. 

Thursday August 7 the Christiansborg Palace, home to the Danish Parliament, opened its doors and invited the public inside for a debate. With the topic “Do consumers care about how clothes is produced?” representatives from the fashion industry, politicians and the industry’s CSR watchdog DanWatch discussed the consumers’, politicians’ and the industry’s responsibility regarding production conditions. 

A green shopping route Green Walk maps a line of shops in Copenhagen that sell sustainable lifestyle products. The route aims at making it easier for the consumer to find the sustainable but fashionable alternatives. Friday August 8 at 1pm The Minister for the Environment Kirsten Brosbøl left her footprint on the route when she visited selected stores with CEO Eva Kruse. 

As the culmination of the fashion festival, City Hall Square was transformed into a huge clothing swap market, Global Fashion Exchange. The purpose of the event was to come to terms with the throw-away culture and put focus on the more sustainable consumption patterns. 
Source: CFW

Catwalk Highlights

2OR+BYYAT SS 2015 (Photos courtesy of CFW)



Baum und Pferdgarten SS 2015 

Baum und Pferdgarten SS 2015 

Baum und Pferdgarten SS 2015 

Baum und Pferdgarten SS 2015 

Bruuns Bazaar SS 2015

Bruuns Bazaar SS 2015 

By Malene Birger SS 2015 (Photos courtesy of CFW)

More coming soon!

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