Wednesday, July 12, 2017

HAUTE COUTURE PARIS FASHION WEEK

Press Release

Imane Ayissi
Spring/Summer 2018 "Heroes"

Photo by Francois Durand/WireImage for Imane Ayissi (Click to enlarge)



The inspiration of our collection was driven by the Namibian folk called the Herero, and more precisely by « Conflict and Costume », a book by Jim Naughten. In this work, we can admire the Herero women’s Victorian patchwork dresses, made of hundreds of pieces of fabrics just like Haute Couture dresses. African Haute Couture ? 

Unfortunately, this theatrical way of living is hiding a tragic story. Indeed, in 1905, the Hereros were the victims of the very first genocide of the 20s, organised by a German coloniser. What is striking is that the way they dress is a reinterpretation of their enemy closet, of their settler. Isn’t it a common fact in fashion?

From Herero to Heroes there is only a few letters that explains how sometimes victims can become heroes of the history, what lead us to a collection of what could be the costume of some African super heroes.

Nowadays, the fashion world has no borders, this collection includes seven winter outfits (that you will be able to buy online from the 7th of July on www.lago54.com), Couture outfits (some of them are made of 238 pieces of fabrics), and some ready-to-wear outfits (everyday clothes and evening dresses). Some of the fabrics were dyed or produced by hand in Cameroon or China, or come from French or Italian weaver, many of them are organic (hemp, organic cotton etc.)
Source: Imane Ayissi



PARIS, FRANCE - JULY 06: A model walks the runway during the Imane Ayissi Haute Couture Fall/Winter 2017-2018 show as part of Haute Couture Paris Fashion Week on July 6, 2017 in Paris, France. (Photo by Francois Durand/WireImage for Imane Ayissi)

PARIS, FRANCE - JULY 06: A model walks the runway during the Imane Ayissi Haute Couture Fall/Winter 2017-2018 show as part of Haute Couture Paris Fashion Week on July 6, 2017 in Paris, France. (Photo by Francois Durand/WireImage for Imane Ayissi)

PARIS, FRANCE - JULY 06: A model walks the runway during the Imane Ayissi Haute Couture Fall/Winter 2017-2018 show as part of Haute Couture Paris Fashion Week on July 6, 2017 in Paris, France. (Photo by Francois Durand/WireImage for Imane Ayissi)

PARIS, FRANCE - JULY 06: A model walks the runway during the Imane Ayissi Haute Couture Fall/Winter 2017-2018 show as part of Haute Couture Paris Fashion Week on July 6, 2017 in Paris, France. (Photo by Francois Durand/WireImage for Imane Ayissi)

PARIS, FRANCE - JULY 06: A model walks the runway during the Imane Ayissi Haute Couture Fall/Winter 2017-2018 show as part of Haute Couture Paris Fashion Week on July 6, 2017 in Paris, France. (Photo by Francois Durand/WireImage for Imane Ayissi)

PARIS, FRANCE - JULY 06: A model walks the runway during the Imane Ayissi Haute Couture Fall/Winter 2017-2018 show as part of Haute Couture Paris Fashion Week on July 6, 2017 in Paris, France. (Photo by Francois Durand/WireImage for Imane Ayissi)

PARIS, FRANCE - JULY 06: A model walks the runway during the Imane Ayissi Haute Couture Fall/Winter 2017-2018 show as part of Haute Couture Paris Fashion Week on July 6, 2017 in Paris, France. (Photo by Francois Durand/WireImage for Imane Ayissi)

PARIS, FRANCE - JULY 06: A model walks the runway during the Imane Ayissi Haute Couture Fall/Winter 2017-2018 show as part of Haute Couture Paris Fashion Week on July 6, 2017 in Paris, France. (Photo by Francois Durand/WireImage for Imane Ayissi)

PARIS, FRANCE - JULY 06: A model walks the runway during the Imane Ayissi Haute Couture Fall/Winter 2017-2018 show as part of Haute Couture Paris Fashion Week on July 6, 2017 in Paris, France. (Photo by Francois Durand/WireImage for Imane Ayissi)

PARIS, FRANCE - JULY 06: A model walks the runway during the Imane Ayissi Haute Couture Fall/Winter 2017-2018 show as part of Haute Couture Paris Fashion Week on July 6, 2017 in Paris, France. (Photo by Francois Durand/WireImage for Imane Ayissi)

PARIS, FRANCE - JULY 06: A model walks the runway during the Imane Ayissi Haute Couture Fall/Winter 2017-2018 show as part of Haute Couture Paris Fashion Week on July 6, 2017 in Paris, France. (Photo by Francois Durand/WireImage for Imane Ayissi)

PARIS, FRANCE - JULY 06: A model walks the runway during the Imane Ayissi Haute Couture Fall/Winter 2017-2018 show as part of Haute Couture Paris Fashion Week on July 6, 2017 in Paris, France. (Photo by Francois Durand/WireImage for Imane Ayissi)

PARIS, FRANCE - JULY 06: A model walks the runway during the Imane Ayissi Haute Couture Fall/Winter 2017-2018 show as part of Haute Couture Paris Fashion Week on July 6, 2017 in Paris, France. (Photo by Francois Durand/WireImage for Imane Ayissi)

PARIS, FRANCE - JULY 06: A model walks the runway during the Imane Ayissi Haute Couture Fall/Winter 2017-2018 show as part of Haute Couture Paris Fashion Week on July 6, 2017 in Paris, France. (Photo by Francois Durand/WireImage for Imane Ayissi)

PARIS, FRANCE - JULY 06: Designer Imane Ayissi (C) is seen at the end the Imane Ayissi Haute Couture Fall/Winter 2017-2018 show as part of Haute Couture Paris Fashion Week on July 6, 2017 in Paris, France. (Photo by Francois Durand/WireImage for Imane Ayissi)


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