Thursday, December 27, 2018

FASHION TRENDS

By Eva Fydrych

Best Sunglasses for 2019
Bold frames / coloured lenses / unique details

Photo courtesy of Dolce & Gabbana



Sunglasses have become a must-have accessory for all those, who not only want to protect their eyes from harmful UV rays, but also want to show off their glamorous and seductive side. With so many amazing eyewear styles and trends available nowadays, there is a perfect pair of sunglasses for any face shape. But have you ever wondered where did they come from?


A Bit of History

The precursors to sunglasses are thought to have been originally worn by Chinese judges in the 1300's so the court they presided over could not see their expressions. Those sunglasses didn't protect against harmful UV rays or help their wearer to see any better (in fact, they made it very difficult to see).

It was not until the 20th century that sunglasses really took off. In 1929, Sam Foster, founder of the Foster Grant company, sold the first pair of Foster Grant sunglasses on the Boardwalk in Atlantic City, NJ. Shortly after, Hollywood stars started using them to protect their eyes from the bright studio lights. They were also worn at the beach.



Ted Lapidus vintage sunglasses advertisement 1980s by GAFA VINTAGE MADRID (Photo courtesy of Solaris)



In the 1930s, the Army Air Corps commissioned the optical firm of Bausch & Lomb to produce a highly effective spectacle that would protect pilots from the dangers of high-altitude glare. Company physicists and opticians perfected a special dark-green tint that absorbed light in the yellow band of the spectrum. 

In 1936, Polaroid filters were invented, allowing glasses to protect against UV rays for the first time, and making them a desirable item for both health and fashion reasons. Ray Ban designed anti-glare aviator style sunglasses, using polarized lens technology newly created by Edwin H. Land, founder of the Polaroid Corporation.

Since then, there have been few developments in sunglasses, with the basic science and materials remaining basically the same for the last seventy years.

What helped make sunglasses fashionable was a clever 1960s' style advertising campaign by the eyewear company Foster Grant. Well-known fashion designers, as well as Hollywood stars, escalated the craze in the ‘70s with their brand-name lines. A giant industry developed where only a few decades earlier none existed. And it looks like sunglasses will never be out of fashion again...
Source: eyediology, Idea Finder, Wikipedia


Timeless Elegance

For half a century Ray-Ban® sunglasses has been creating some of the most popular eyewear designs and their sunglasses are no exception. Show off your unique style with your own pair of iconic Ray-Ban® glasses.



Ray-Ban RB4098 Jackie Ohh II 601/8G (Photo courtesy of SmartBuyGlasses)



A perfect reflection of the 60s' bold fashion trends and crafted from the inspiration of a sparkling First Lady, the Ray-Ban Jackie Ohh II sunglasses radiate the beauty of a woman's independence. From its lightweight and long lasting nylon make, fiercely bold rims along with the stylish Ray-Ban logo sealed into the temples. It is the season to make your look speak volumes and with this model of fashion leading sunglasses, it is as easy as...not one, but Ohh II.


Italian Chic

As one of the most coveted high-end fashion labels worldwide, Gucci sunglasses are made with high quality Italian craftsmanship and top-of-the-line eyewear materials. Gucci gives classic and elegant frames a sleek and edgy twist. The collection of sunglasses exhibits excellent styles for both men and women. 

Gucci creates frames for life, not just for following the crowd. It's an investment that keeps on giving, in both design and quality. The durable material will catch the eye, and moreover, it will complete your everyday look. Don't be afraid to be a little bit bolder this season!



Gucci Spring/Summer 2019 (Photo courtesy of Vogue)

Gucci Spring/Summer 2019 (Photo courtesy of Vogue)



Luxury & Sophistication 

Prada is unparalleled when it comes to luxury fashion. Each pair of sunglasses captures the essence of contemporary elegance and vintage sophistication. With so many colours and iconic frames to choose from, you will have no problem finding the pair for you. The creativity of each model is specially designed to flatter your facial shape and highlight your best features. Show the world your great style with your own Prada sunglasses!



Prada Spring/Summer 2019 (Photo by Indigital / Courtesy of Vogue)



A Touch of Glamour

Stylish Chloé eyewear is the right choice for every fashionista out there. The frames play with shades and volumes, combining soft lines and oversize shapes, giving a timeless elegance to whoever chooses them.

Chloé is a French fashion house founded in 1952 by Gaby Aghion. The brand’s signature style embodies the carefree attitude of the modern Chloé woman – featuring floaty silhouettes and soft, romantic colourways. A number of fashion’s powerhouses have worked for the brand including Karl Lagerfeld, Stella McCartney, and Phoebe Philo.



Chloé Isidora Sunglasses 



"Chloé brand represents femininity, modernity, grace and effortlessness as the core characteristics that shape the brand and define the eyewear collection as well. Lightweight frames, iconic embellishments and harmonious contrasts of textures and hues enhance the magnified shapes. The collection reflects a mix of iconic elements such as golden metals, round, retro and oversized shapes, expressed through warm and sandy shades and gradient lenses, true to the Chloé colour palette." - Marchon




Eva Fydrych wearing Chloé Isidora sunglasses (Click to enlarge)



“All I’ve ever wanted was for Chloé to have a happy spirit, to make people happy.” - Gaby Aghion



See more at SmartBuyGlasses.ca




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