Monday, May 9, 2016


By Guest Contributor

Fearless Beauty 

© Getty Images for Clé de Peau Beauté

Clé de Peau Beauté announces its AW 2016 Press Conference in Shanghai, 
featuring Amanda Seyfried 

SHANGHAI, CHINA - The SHISEIDO Group’s high-prestige brand Clé de Peau Beauté (CPB), will host a global press conference with the theme of Fearless Beauty, to be held at Shanghai’s Fairmont Peace Hotel on June 16, 2016. Amanda Seyfried, the brand’s muse and official spokesperson, will visit China for the event, where CPB’s new 2016 autumn/winter collection will be unveiled.

The inspiration for CPB’s 2016 Autumn / Winter Collection

The Fearless Beauty theme, conceived by Lucia Pieroni, Makeup Creative Director for Clé de Peau Beauté, was inspired by Tamara de Lempicka. One of the most memorable artists of the Art Deco period, de Lempicka was not afraid to bend the rules that 1920’s society placed on women, and lived a vibrant, adventurous, life on her own terms. 

Part of the artistic scene in Paris during the legendary roaring twenties, de Lempicka was a member of an international community of creative people who thrived on cultural awareness and activity. Her work and lifestyle influenced many avant-garde artists, fashion designers and intellectuals of the era, and still fascinates people today, as more women use imagination, audacity, and creativity to transform the times in which they live.

CPB’s 2016 AW collection celebrates the beauty of unrestrained, alluring, and provocative women like Tamara de Lempicka, encouraging them to take on new challenges, venture into the unknown, and enjoy every moment of life without worrying about societal expectations, or previously set limits. 

Photo courtesy of Clé de Peau Beauté Brand

A location that transcends time and place

Known in the 1920s as the “Paris of the Orient,” Shanghai is a perfectly appropriate place to debut this bold makeup collection, and the Art Deco-style Fairmont Peace Hotel is the perfect venue. First opened in 1929, this iconic landmark was a social hub attracting affluent and cultured members of the society to many splendid parties held there. The presentation of CPB’s 2016 AW Makeup Collection, including the Holiday Collection, will take place in a specially reserved gallery space, where one can imagine the women who once danced there in their rebellious flapper skirts and bobbed hair, embodying the concept of Fearless Beauty, and inspiring women of today to embrace it.

About the Holiday Collection

Since 2013, CPB’s Holiday Collection has come from collaboration with young designers who exemplify the ideals of CPB, as well as the values of the emerging age. For 2016, the collaboration is with Ashley Longshore, a contemporary artist whose vivid colors, bold compositions and focus on images of women lend a fearlessly original quality to the package design. Ms. Longshore created six original paintings of extraordinary women from “les Années Folles” (the roaring twenties) for this project, and they will be on display in the gallery space during the event, and for a limited time afterward.

©Ashley Longshore Studio Gallery (Click to enlarge)

New skincare products to celebrate the brand’s 15th year in China 

The Shanghai event will also mark a decade and a half since CPB first debuted in China. To commemorate this important anniversary, CPB will launch its new skin care products, based on an innovation that’s been in development for five years. This advancement represents excellent progress in skincare science, and the new products will be marketed worldwide in 2016.

About Clé de Peau Beauté

Originally introduced in 1982 and relaunched in 1996, Clé de Peau Beauté never stops evolving. Constantly incorporating the latest technologies, the brand is solidly established among elite prestige consumers in Japan, and marketed in 12 other countries and regions around the world: China, Taiwan, South Korea, Malaysia, Thailand, Singapore, Vietnam, Indonesia, the U.S.A., Canada, and Russia.

Amanda Seyfried attends the promotional event for Shiseido's Cle de Peau Beaute at the Palace Hotel on October 9, 2015 in Tokyo, Japan. (Photo by Jun Sato/Getty Images for cle de peau BEAUTE)

About Amanda Seyfried

Amanda Seyfried was named CPB’s “Brand Muse” in 2011. An American actress from the state of Pennsylvania, she began her career as a model at the age of 11. Amanda has worked alongside entertainment industry greats in many notable films, including the Academy Award® nominated Les Misérables. She has also appeared in a variety of TV shows and stage productions, to critical acclaim. The more she works, the more widely she is acknowledged as a young actress with real talent. She costars with Shirley MacLaine in the soon-to-be-released American drama The Last Word.

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