Saturday, March 19, 2011

JULES POWER: Spring/Summer 2011

By Eva Fydrych
Photos by Owen McLeod
Website: 
Owen McLeod


Jules Power is a Toronto-based designer who graduated from Ryerson School of Fashion in 1997. After working many years for brands like Joe Fresh Style, Danier Leather and Roots Canada, Jules decided to launch her own label.

The brand's motto: "Sexy femininity and natural confidence. Love of colour, beauty and shine" could be seen at their LG Fashion Week show last October. The Spring/Summer collection was very girly and feminine with lots of shorts, dresses, and mini skirts in colourful assortments of prints capped off with interesting headpieces. It was a creation full of sex appeal, yet it was wearable and very commercial – a dream combination for a designer. Click here to learn more about designer Jules Power.






























All photos by Owen McLeod


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Other shows from LG Fashion Week: Alexander Berardi, BustleLine KnitwearPink Tartan


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