Wednesday, June 22, 2011

MODE CITY: Lingerie & Swimwear Show in Paris

Press Release


In July, MODE CITY will join forces with the Trend Union office to offer an original experience at the heart of intimates and swimwear trends for summer 2012.

Trend Union, present on all five continents, creates presentations of unique trends for special occasions. Known for its spectacular audiovisual fashion and lifestyle displays, this is the first time Trend Union is expressing its vision of the major trends of tomorrow for the core market identity and consumer behaviour.

On the theme of Eden, Trend Union is creating a wonderful journey of discovery for the senses: embracing bodies, highlighting forms, glorifying the skin and boosting the silhouette.

Four key themes can be discovered around the senses:

• Land and Sand: drapes, antiquity, chic
• Crystals: romance, the energy of stones
• Gold: mystique, sexiness and femininity
• Rock: sport, volumes and mineral texture




L’ULTRA, an exceptional fashion catwalk show

This catwalk show is the occasion for clothes makers and the major intimates and swimwear brands to combine their know-how during a catwalk show of 50 prototypes around a common theme, “Holiday Diary”, played out against three backgrounds: Oriental Desires, African Dreams and Treasures of Polar Nights.

This sublime catwalk show rewards the inventiveness, creativity and know-how of the participants with various awards which will be presented by the Ultra Ambassador. Seven hundred VIP buyers will be invited to Place Vendôme on Saturday 9 July 2011.

After a cocktail in the gardens, they will be invited to see this unique magical catwalk show.




Catwalk show in the SUN  
Note: the times of the 2 catwalk shows each day:

11.00 am – Intimates catwalk show 
3.00 pm – Beachwear catwalk show








Source: Mode City press materials

Designer of the Year: SHAN


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