Wednesday, August 24, 2011


Press Release

68th Venice International Film Festival
Jaeger-LeCoultre celebrates art and artisanship

From August 31st to September 10th, 2011 on the occasion of the 68th Venice International Film Festival organized by the Biennale di Venezia, the famous “Mostra” which Jaeger-LeCoultre has been sponsoring for seven consecutive years, the brand will unveil its own dream cast of exceptional watchmaking creations.

Diane Kruger wears a Jaeger-LeCoultre's
Grande Reverso Lady Ultra Thin in pink gold.
Photo by Sean Gallup/Getty Images
As a loyal partner of the Venetian festival since 2005, Jaeger-LeCoultre will be actively involved in all the highlights of the event, adorning the stars with its finest creations and presenting a personalized Reverso watch to the winners: three unique models will thus reward the Best Actress and Best Actor of the year, as well as the Best Film, the Golden Lion Award.

Ten star-studded nights will precede the Venice Film Festival’s awards ceremony and, with the support of the many celebrities gracing the red carpet, Jaeger-LeCoultre will finance ten operations at the Salam Centre for cardiac surgery, which was opened by the Emergency humanitarian organization near Khartoum, Sudan. As a symbol of this charity Jaeger-LeCoultre engraved its Reverso watch with a Salam Centre symbol: a red heart. Seeing a hand (of an artist wearing the watch) on a heart on the Festival’s red carpet is a symbol of the brand’s adhesion to the Salam Centre support project.

This year’s “Jaeger-LeCoultre Glory to the Filmmaker Award” will honour Al Pacino, the exceptional personality presenting his third movie in Venice.

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