Thursday, September 15, 2011


Press Release
Photos by Dave M. Benett/Getty Images

London, UK: Last night, on the eve of London Fashion Week, at the iconic London landmark Battersea Power Station, the cream of the fashion world and London’s most stylish elite gathered to celebrate 10 years of Kate Moss and Rimmel

Arriving at the venue by helicopter (replicating Kate's dramatic closing scene in her new TV commercial for Rimmel where she is seen escaping the paparazzi), Kate Moss was then driven to the entrance in a Rimmel branded London black cab to make her electrifying appearance. Dressed in a vintage black dress and her personally designed Kate Moss Lasting Finish Lipstick Collection in Red (shade no.1) Kate looked the epitome of London cool.

Global style icons and Rimmel ambassadors Georgia May Jagger and Solange Knowles joined the celebrations along with celebrity guests including Poppy Delevingne, Cara Delevingne, Sadie Frost, Jasmine Guiness, Donna Air, Cher Lloyd, Erin O'Connor, Rachel Stevens, Bonnie Wright, Dionne Bromfield, Camilla Rutherford, Nick Grimshaw, Olivia Inge, Irena Lazereanu and The Vaccines. Guests were treated to a special DJ set by Solange Knowles, an exclusive performance by The Noisettes (singer Shingai Shoniwa also wearing the Kate Moss Lasting Finish Lipstick Collection), with the party culminating with Queens of Noize spinning the decks.

Steve Mormoris, Senior Vice-President, Global Marketing for Coty Beauty comments: “We’re delighted to be celebrating 10 years of Kate Moss and Rimmel, marking the occasion with the launch of Kate’s first personally designed collection for the brand. Kate truly epitomises the London Look: her unique style and spirit is emulated across the world. Together with Kate and our striking portfolio of ambassadors, we have made Rimmel a power brand that has global significance. At a time of extraordinary growth, Rimmel’s investment in R&D continues, creating innovative, fashion forward colour cosmetics that will set consumer interest alight and reaffirm our market leading position.”

On entering the venue, guests were ushered through a 10 year retrospective gallery celebrating 10 years of Rimmel and Kate Moss. Rimmel usherettes, dressed in regal red military jackets, led guests into the main space to join the party goers. Guests drank signature Rimmel cocktails named after blockbuster products including Extra Wow (Gin, lemon, apple and elderflower), Glam Eyes (Vodka, blackberry and violet) and Max Gloss (Mango, lime, ginger beer), ate bespoke British canapés such as London Pride battered cod and chunky chips, homemade old spot pork pies and mini bakewell tarts, whilst large screens posted Kate’s dramatic helicopter entrance as well as live tweets from VIP guests throughout the evening.

Asked about a key "London Look", Kate Moss said: "I think it's an eclectic look really, anything goes in London. It's very different from Paris and New York, you can be who you want to be."

Donna Air attends the Rimmel & Kate Moss Party to celebrate their 10 year partnership
at Battersea Power station on September 15, 2011 in London, England.

Paul Sculfor

Poppy Delevingne

Jamie Campbell Bower and Bonnie Wright

Dionne Bromfield

Rachel Stevens

Alejandra Ramos

Camilla Rutherford

Georgia May Jagger

Olivia Inge

Sadie Frost

Cara Delevingne

Jasmine Guinness, Liberty Ross and Poppy Delevingne

Kate Moss 

Kate Moss and CEO of COTY Inc. Bernd Beetz

Rimmel Ambassador Solange Knowles

Tolula Adeyemi

Shingai Shoniwa

London landmark: the iconic Art Deco Battersea Power Station
Ana Aruajo

Cara Delevingne and Suki Waterhouse

The Vaccines

CEO of COTY Inc. Bernd Beetz, Rimmel ambassador Solange Knowles and President
of COTY Beauty Renato Semerari

Bobby Sagel

Zara Martin

Zara Martin and Amber Atherton

Rimmel ambassador Solange Knowles DJ's at the Rimmel & Kate Moss Party

Shingai Shoniwa performs during the Rimmel & Kate Moss Party

Kate wears shade No.1 from her collection

 Sadie Frost and Kate Moss

 Erin O'Connor

 Alejandra Ramos, Rimmel ambassador Solange Knowles and Kate Moss

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