MERCEDES-BENZ FASHION WEEK MIAMI

Press Release

MIAMI HEATS UP THIS JULY AS MERCEDES-BENZ FASHION WEEK SWIM BRINGS INTERNATIONAL LINE-UP OF SWIMWEAR DESIGNERS TO SOUTH BEACH

Models, Celebrities, VIPS and Fashion Industry Insiders will descend on South Beach July 14^th to 18^th

Miami, FL – It’s finally beginning to feel like summer, and as we gear up for much anticipated longer days and warmer weather, it’s time to start getting ready for Mercedes-Benz Fashion Week Swim. For the seventh year, thousands of fashion industry professionals will migrate to the sands of Miami Beach to see what’s in store for the swimwear industry in 2012.

“This season is one the most exciting to date; Mercedes-Benz Fashion Week Swim is bringing it’s most international roster of swimwear designers yet,” says Christina Neault, Executive Producer of the event for IMG Fashion. “The swimwear industry is such a rapidly growing market worldwide and we are happy to provide a platform for designers to travel from across the world to show their collections. A genuine feeling of a global design community will be felt as we showcase designs from Australia, Brazil, Canada, Columbia, France, Peru and the US.”

Models pose during Mercedes-Benz Fashion Week Swim at The Raleigh on July 14, 2011 in Miami Beach, Florida

 (Photo by Michael Buckner/Getty Images for Mercedes-Benz)

The activities begin with a sizzling runway show by Diesel and a not-to-be-missed kick-off party on the 14th. A DJ, SKYY ®Vodka bar, and a special surprise musical guest on the iconic Raleigh pool deck will usher in the week of shows and events. In addition to the opening, shows will include collections from: White Sands Australia, Poko Pano, Beach Bunny Swimwear, Crystal Jin, L*Space by Monica Wise, Wildfox Swimwear, Caffé Swimwear, Dolores Cortés, Mara Hoffman Swim, Aqua Di Lara, Natori, A.Ché, Red Carter, Cia.Marítima, Luli Fama, Luxe by Lisa Vogel, Lisa Blue, Kooey Swimwear Australia, Nicolita.

Five days of “invitation-only” shows and events will see over 12,000 journalists, photographers, buyers, and VIPs pass through two full runway venues: the Cabaña Grande and the Oasis, which provide an optimal show venue to over twenty-five designers. The Oasis will also be home to fully-decked cabanas hosted by Mercedes-Benz Fashion Week Swim official sponsors as well as sexy and comfortable seating areas for the fun and fashionable to lounge while mingling with the industry’s elite.

Mercedes-Benz, the title sponsor of the event, is joined by American Express®, DHL, MAKE UP FOR EVER, TRESemmé, SKYY Vodka, The Raleigh, AriZona Beverages, Ocean Drive Magazine, California Apparel News Waterwear and Getty Images.

Mercedes- Benz Fashion Week Swim is an IMG event.

Source: MBFW

DAY 1

Diesel

 Diesel

Diesel

 White Sands

 White Sands

White Sands

IN THE SPOTLIGHT

All photos by Getty Images

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ROME FASHION WEEK: BALESTRA

By Eva Fydrych

Photos by Luca Sorrentino

ABOUT THE DESIGNER

Born in Trieste, Renato Balestra comes from a family of architects and engineers and after a childhood stepped in the Mid-European cultural environment of the area, he too began studying for a degree in civil engineering. However, even from the earliest days of his youth he dedicated most of his time to artistic activities, including both painting and music, and devoted several hours per day to studying the piano. He is still a passionate connoisseur of both classical music and opera. It was not until the last year of his engineering studies, however, that he became involved in fashion, creating a design in response to a bet made among friends. Without his knowledge the result was sent to Milan and, to his great surprise, he was invited to participate in the creation of a haute couture collection. It is fair to say that fashion chose Renato Balestra, rather then Renato Balestra choosing fashion.

The move from Milan to Rome was rapid, and although still undecided on exactly what path to take, Renato Balestra was convinced that his future lay in fashion design. For a number of years, he designed for the theatre, the cinema, and naturally, the fashion world until the success of the first Renato Balestra label collections convinced him to choose the latter option. From Via Sistina where the Balestra shop had its headquarters, he began his rise to international fame, developing and creating a variety of activities.

Today, Renato Balestra designs and markets approximately thirty different ranges that include haute couture and ready-to-wear collections, a complete line of men's wear and a wide range of accessories. His private clients include prestigious clients from all over the world. Renato Balestra has designed clothes for the Empress Farah Diba, the Queen of Thailand, the first ladies of the Philippines and Egypt, Saudi Arabian Princesses and for leading celebrities of the international jet-set, not forgetting, of course, famous actresses. A lover of the active life, he is especially fond of travel. He feels that the best way to learn about life is to discover countries, cultures and people from all over the world, becoming acquainted with their ways of life, their philosophies, their customs and their religions.

Throughout his career, Renato Balestra has been invited to present his collections all over the world, with enormous international success. He has also been awarded prestigious prizes in recognition of his talent. Website: http://www.renatobalestra.it

Source: Balestra

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