Tuesday, May 22, 2012


By Eva Fydrych
Photos by Chris McGrath

Design by Ling Siu Gin of Malaysia (Photo by Chris McGrath/Getty Images)

SINGAPORE - Audi Star Creation, a fashion competition for up-and-coming designers, took place on 15 May 2012 during Asia Fashion Exchange.

Aspiring designers from around the region were challenged to come up with six original, creative and commercially viable designs based on the theme, “Fashion Without Frontiers”. The competition was open to designers between 16 and 35 with less than two years of experience in the fashion industry, and after an intense month of judging, the 12 finalists were chosen to transform their ideas into catwalk-ready collections.

Photo courtesy of Asia Fashion Exchange

“The theme was deliberately chosen to allow for a wide interpretation, but we were surprised at how far some designers were able to push it while still infusing their collections with both personal and cultural styles.” - said Mr David Wang, Three-time Audi Star Creation judge and Vice-President of the Textile and Fashion Federation (Singapore).

A model showcases a design by Ling Siu Gin of Malaysia backstage ahead of the Audi Star
Creation 2012 Winners Showcase at the Audi Fashion Festival Singapore.

A model poses wearing a design by Eugenice Chen of Singapore backstage ahead of the 
Audi Star Creation 2012 Winners Showcase at the Audi Fashion Festival Singapore.

Models pose wearing designs by Roderic Wong of China.


1. Ko Youngji (South Korea) – ‘Li Jin’
2. Roderic Wong (China) – ‘Tissue of Being’
3. Soravit Kaewkamon (Thailand) – ‘Love and Friendship’

The three winners of the Audi Star Creation competition will each receive $10,000 in cash from Audi Singapore, an internship with leading fashion retailer F J Benjamin and the chance to launch a capsule collection at Star Creation 2013.

A model walks the runway showcasing a design by Jaslin Ong of Singapore.

A model walks the runway showcasing a design by Roderic Wong of China.

A model walks the runway showcasing a design by Tatsuya Tsukahara of Japan.

About Asia Fashion Exchange (AFX) 

AFX aims to position Singapore as Asia’s leading fashion hub, and is made up of four pillar events. These are BLUEPRINT, a trade show that positions itself as the fashion trade gateway to Asia which creates business opportunities between international buyers and promising design players; Asia Fashion Summit, a premier business conference that generates thought leadership content and insights on fashion topics for industry professionals; Audi Fashion Festival Singapore, a showcase of world-class collections by top and emerging designers and labels, both international and Asian; and Audi Star Creation, a regional fashion design competition to spot budding talent. AFX is a joint private and public sector initiative involving the Textile and Fashion Federation of Singapore (TaFf), Mercury Marketing and Communications and government agencies, International Enterprise (IE) Singapore, SPRING Singapore (SPRING) and Singapore Tourism Board (STB). For more information, please visit www.asiafashionexchange.com.sg
Source: AFX

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