Thursday, August 16, 2012


By Eva Fydrych

Pure London
19 - 21 August 2012

Photo courtesy of MK Foto

London, UK - Pure London is the UK's top fashion buying event. Taking place every February and August, the event showcases over 1,000 contemporary and directional womenswear, young fashion, accessory, lingerie, childrenswear and footwear brands to over 13,000 buyers who walk through the doors each season.

Buyers choose Pure London to discover quality collections under one roof, source and buy exclusive, new brands, access key trends across two catwalks, experience a varied and inspiring programme of content from fashion legends and industry experts including Drapers and WGSN, watch live performances, and network and join drinks parties. Exhibitors choose Pure London to write orders, meet serious buyers, generate new quality leads, increase brand reach, meet international buyers and strengthen industry relationships.

Photo courtesy of Pure London

250 NEW BRANDS - Among the 1,000 fabulous brands at the show, you’ll find over 250 making their Pure London premiere this weekend. Discover newcomers including womenswear label St Martins, on-trend young fashion brand O’Neill, and an array of accessory and footwear treasures in the French Boulevard showcase.

NEW! PURE BODY - This launching section will showcase the most covetable names in lingerie, swimwear, shapewear, hosiery, loungewear and sleepwear.

60 INSPIRATIONAL SPEAKERS - Our biggest line-up yet sees Michelle Mone OBE, Zandra Rhodes, Brix Smith-Start and Nicky Hambleton-Jones take to the stage. Plus, over 40 top retailers will share their practical advice for trading this season in a series of panel discussions. 

Video courtesy of Pure London

27 CATWALK SHOWS - The brand new Gallery Stage brings the total catwalk arenas to three this season. See the looks for S/S13 come to life in a series of womenswear, young fashion, footwear, accessories and lingerie scenes. 

WGSN PREDICTS WHAT'S HOT - The global authority in trend forecasting reveals the most influential looks for S/S13, helping you source the perfect pieces for your customer.

EMERGING TALENT - Find your niche in more up-and-coming designer platforms than ever before. Discover the freshest talent in 'Launch at Spirit', 'Launch Accessories' and 'The Footwear Designer Collective' showcases.
Source: Pure London

Photo courtesy of Pure London

Zandra Rhodes (C)

Photos courtesy of Pure London

Don't miss out on the most inspirational buying dates in the UK; with 1,000+ brands, innovative seminars, plus a range of fantastic networking opportunities, Pure London is a truly unmissable event for international fashion buyers.

Date: 19 - 21 August 2012
Time: 10.00 - 17.45
Location: Kensington Olympia, London

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