Wednesday, August 22, 2012


By Eva Fydrych

FlynowIII at Siam Paragon (Photo by Eva Fydrych / Fashion Studio Magazine)

Bangkok, a famous fashion hub, offers a variety of shopping experiences that go far beyond a stroll in a mall or a morning spent browsing a market. Shopping in Bangkok is a day-and-night activity that runs parallel with the best in the West, while also giving a flavour of the cultural uniqueness of the East.

Fashion Studio Magazine chose the most interesting boutiques in the city, where you can find both emerging and established Thai designers, and get more familiar with the local fashion scene.

Siam Paragon at night (Photo courtesy of Wikipedia)

FlynowIII is a young and funky womenswear label that was founded in 2003 as part of an already established luxury brand FLYNOW. They currently have four shops and two concessions in Bangkok. We had a chance to visit their store at Siam Paragon, one of the biggest shopping centres in Asia which gathers over 100 world-class international and Thai brands at their "Fashion Venue".

The unusual display of FlynowIII designs includes huge animals heads, quirky accessories, and other extravagant decorations. The clothes are colourful and fun to wear, they come in different shapes and have lots of interesting edgy details.

FlynowIII window display in Bangkok (Photo courtesy of Serene)

FlynowIII at Siam Paragon (Photo by Eva Fydrych / Fashion Studio Magazine)

Photo by Eva Fydrych / Fashion Studio Magazine

FlynowIII Spring/Summer 2010 collection (Photo courtesy of FlynowIII)

The strenght of the brand lies in offering a wide selection of designs. Depending on your taste, you can choose a very bold and colorful outfit that will make you stand out from the crowd, or opt for something simple yet stylish.

Fashion Studio favourites:

 Colourful pumps (click to enlarge)

Long chiffon dress

Black & white jacket

White cotton dress - perfect for the beach!

White cotton dress (back)

Printed top

Orange skirt

Soft cotton dress (Photos courtesy of FlynowIII)

FlynowIII, Siam Paragon
1st Floor
991/1 Rama 1 Road, Pathumwan
Bangkok 10330, Thailand
T. 02-6107859

Mon-Sun 10am-10pm

BTS Siam Station

Sister brand: GARDEN by flynowIII

1 comment:

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