Friday, October 5, 2012

FASHION NEWS - SINGAPORE

By Eva Fydrych


2012 Haute Couture Week Singapore
Press Conference

Photo by Chris McGrath/Getty Images AsiaPac


SINGAPORE - 05 OCTOBER: A model showcases a design by Julien Fournie during the launch of the second Women's Fashion Week 2012 Singapore and Haute Couture Week 2012 at Marina Bay Sands on 5 October 2012 in Singapore.

Singapore's second Women's Fashion Week 2012 will take place from 23 to 25 November followed by Haute Couture Week 2012 from 29 November to 2nd of December

At today's press conference at Marina Bay Sands, Fide Multimedia revealed some of the participating fashion designers: Julien Fournie, Yassen Samouilov (of On Aura Tout Vu), and Livia Stoianova (of On Aura Tout Vu). All designers presented selected items from their collections and talked about their designs to the members of press and invited VIP guests.


Photo by Chris McGrath/Getty Images AsiaPac

Designer Julien Fournie (L) jokes around with Frank Cintamani, Chairman Women's Fashion Week (R)
and Mark Juliano, Senior Vice President and Chief Casino Officer Marina Bay Sands (B)

A model showcases a design by Julien Fournie

Photo by Chris McGrath/Getty Images AsiaPac

Designer Julien Fournie talks about his designs

Models showcase designs by On Aura Tout Vu

Designers Yassen Samouilov, (L) and Livia Stoianova of On Aura Tout Vu talk about their designs



About Couture & Haute Couture


Couture and Haute Couture both refer to high fashion designing created by designers and fine dressmaking executed with extreme attention to details and hand finished by skilled workers. The clothes are usually made from high quality fabric and material. However, the difference is the term haute couture (literally ‘high sewing’) which is protected by law in France and is defined by the Paris Chamber of Commerce (Chambre de Commerce et d'Industrie de Paris). To earn the right to call itself a couture house and to use the term haute couture in its advertising and any other way, a fashion house must: 

  • Design made-to-order for private clients, with one or more fittings. 
  • Have a workshop for made-to-order for private clients, with one or more fittings. 
  • Have a workshop (atelier) in Paris that employs at least fifteen people full-time. 
  • Each season (i.e. twice a year) present a collection to the Paris press, comprising at least thirty-five runs/exits with outfits for both daytime wear and evening wear. 

Christian Lacroix sketches


Selected fashion houses then become members of the ‘Chambre Syndicale de la Haute Couture). Members are divided into "official" (French houses such as Chanel and Dior), "correspondent" (foreigners, most notably Armani and Valentino), "guest" (new talents), “jewellery" and "accessories.” 

Source: Fide Multimedia

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