Monday, October 1, 2012


By Eva Fydrych

Designs by Lie Sang Bong (Photos by Eva Fydrych / Fashion Studio Magazine)

BANGKOK, THAILAND - Asia's inaugural International Couture Fashion Week 2012 started officially last Friday with a beautiful show by a South Korean designer Lie Sang Bong.

An outstanding art installation combined with dramatic music and interesting use of lights, transformed the catwalk into a theatre stage and made a perfect background for Lie's architectural designs. Unusual shape of the runway was another element that made the show even more attractive and allowed the public to see the designs from every possible angle.

The show started in an unexpected way. The lights went off and the first design had been glowing in the dark before becoming fully emerged in bright lights.

Photo by Eva Fydrych / Fashion Studio Magazine

The collection entitled "Discourse of the Body" presented a new description of beauty and was inspired by butterflies, a symbol of transformation. The designs emphasized the shape of a woman's body by the use of sophisticated architectural and structural forms. Innovative textures and a harmonious mix of luxurious fabrics highlighted the precise tailoring and designer's attention to detail. The collection, ranging from black and white to bright red and green, combined retro elements with contemporary shapes and volumes.

With over twenty years of designing experience, Lie Sang Bong is considered one of the top Korean designers and is often compared to Alexander McQueen. His unlimited creativity and distinctive style come from designer's theatrical background and make his pieces truly unique. Architectural silhouettes combine both beauty and functionality making a strong statement on the catwalks around the world.

Designer Lie Sang Bong (Photo courtesy of AFP Relax News)

Lie Sang Bong presented his eponymous first collection in 1993 at Seoul Fashion Week. In 1999, he was nominated the Best Designer of the Year by the mayor of Seoul for his unique creativity and commercial success. He made an international debut at the Paris Prêt-à-Porter in 2002 and earned wide recognition on the global fashion scene. Today, he is based in Paris and enjoys a growing presence in Europe, the US, Middle East and Russia. Favouring his pieces are celebrities such as Beyonce, Rihanna, and Lady Gaga.

Lady Gaga wearing Lie Sang Bong dress

Featuring the best of Asian talent, Siam Paragon International Couture Fashion Week is a big step for the Thai fashion industry. And it is definitely a step in the right direction. The event could take place in London, Paris, Milan or New York and still wouldn't fail to impress with the way it was organized. The venue and the scenography were beyond expectations and the choice of the designer for the opening night couldn't be better.

Some female guests put a lot of effort into choosing their outfits and there were wearing amazing cocktail dresses by the top fashion designers, paired up with edgy accessories. Head-turning evening gowns added style and glamour to the event and kept the photographers busy before and after the catwalk show.

Photo by Eva Fydrych / Fashion Studio Magazine

What we really liked was a long red carpet that was laid down outside the Royal Paragon Hall, a stylish round bar in the shape of a huge lamp, and a live music performance ("Singing in the rain") that took place just before the show. 

Congratulations to the organizers for making the first night of International Couture Fashion Week 2012 such a huge success!

All photos by Eva Fydrych / Fashion Studio Magazine

Stylish bar serving delicious complimentary cocktails

Waiting for the show

All photos by Eva Fydrych / Fashion Studio Magazine

Photo courtesy of Sonia Kolesnikov-Jessop


Siam Paragon Shopping Center, Thailand's world-class shopping destination and regional fashion hub, partnered with Singapore's event and public relations firm Fide Multimedia to stage Asia's first couture fashion extravaganza entitled "Siam Paragon International Couture Fashion Week 2012". The event endorsed by Thailand's Ministry of Culture, showcased special collections of couture fashion created by celebrated Thai designers and internationally acclaimed couturiers from 27-30 September 2012 at Royal Paragon Hall, Siam Paragon Shopping Center, Bangkok.

The exclusive fashion week celebrates Her Majesty Queen Sirikit of Thailand's 80th Anniversary this year and honours Her Majesty's dedication to preserve and promote traditional Thai textiles. The focus on couture fashion is also inspired by the elegance of Her Majesty's exquisite costumes while reflecting the artistry of Thai designers and the creations of internationally acclaimed couturiers.

“Siam Paragon International Couture Fashion Week 2012 represents another important step in this exciting story and provides an ideal opportunity to celebrate the 80th anniversary of Her Majesty the Queen while honouring her many initiatives in promoting our kingdom’s traditional textiles,” said Chadatip Chutrakul, the chief executive officer of Siam Paragon Shopping Center.

The pioneering fashion event also presents ‘Pen Yoo Kue H.M. the Queen Sirikit’, an exhibition by the Queen Sirikit Museum of Textiles that features images from the ‘Pen Yoo Kue H.M. The Queen’ book together with clothes and objects such as silk used in early courts, fabric from Baan Nern Tammang, Nakorn Sri Thammarat and, shown for the first time, a Khon costume presented by H.M. The Queen.
Source: Siam Paragon

Video courtesy of Fide Multimedia


* Special thank you to Siam Paragon and Fide Multimedia for inviting Fashion Studio Magazine to International Couture Fashion Week 2012.

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