Friday, January 25, 2013


Press Release

Fashion Correspondent Search
Photo courtesy of Fashion One

Who has the passion for hosting, and knowledge in fashion? Who has what it takes to be London's Fashion One Correspondent?

LONDON, UK - Fashion One, a global television network, is set to launch a six-episode original series, entitled Fashion Correspondent Search: London.

The new television series seeks to find the on-the-ground fashion savvy personality that will host fashion and lifestyle events in their hometown of London for the network. With numerous casting hopefuls, only nine qualify for a chance to compete and become Fashion One's London correspondent.

“We are heading to the fashion capitals of the world in search of the perfect fashion correspondent to represent the network, and this year we set our eye on London with the launch of the channel in the United Kingdom. London is a city bustling with world-class events in fashion, entertainment and music everyday. The Fashion One Correspondent winner will have the ability to interview high-end designers and names in the fashion and entertainment world, delivering top quality reports to audiences in the UK and worldwide,” said Ashley Jordan, CEO of Fashion One.

Backstage at Moschino Cheap And Chic, LFW (Photo courtesy by Hatnim Lee)

A fashion correspondent is not just a pretty face - it's someone who can get exclusive access to the latest events, hottest talent, and deliver the story with personality, confidence and flare. 

Fashion One Correspondent Search: London will be presented by Antonia O’Brien, who will introduce nine talented and exciting candidates as they partake in various tasks and challenges with the goal of becoming Fashion One’s next London correspondent. 

"The girls are a great representation of what makes London so fantastically unique; they're a great mix of the fashion-forward, the chic, the retro and the romantic. This series is in the fashion capital of the world - where else could be better?" commented Antonia O'Brien.

Antonia will be joined by Norwegian designer Fam Irvoll and fashion creative Nik Thakkar.

Judges (Photo courtesy of Fashion One)

After pre-selecting a thousand of applications, the judges meet in London to hear the short listed contestants and choose our finalists. But the girls will already face their first challenge and will have to show their personality in a free-style presentation.

The girls will have to fight their inhibitions and prove they have style by performing in a Burlesque scene.

The remaining contestants will be thrown in the street of London with their own camera crew to produce a street style Price. The twist: they will have to do it at night during a club night!

The girls meet Fashion sensation Matthew Zorpas and will have to work in pairs. Wearing emerging designers creations, they will have to interview the artists in a secret location in London, which they will have to find.

For the semi-finals, the remaining girls will be thrown into the glamorous Vogue Fashion Night Out event and will compete to produce the best coverage.

For the finals, the two remaining girls will attend to London Fashion Week. It will be their last chance to prove to the judge they can do the job and handle the pressure of London Fashion Week!

Backstage at Mary Katrantzou show, LFW (Photo by Ian Gavan/Getty Images Europe)

Fashion One Correspondent Search: London will have a two-part episode premiering on 29 January 2013 and will be shown every Tuesday at the following times: 

Berlin: 21:30
Hong Kong: 22:30
Jakarta: 21:30
London: 21:00
Moscow: 00:30 (next day)
Seoul: 23:30

Fashion One Correspondent Search: London is created by executive producers Michael Gleissner and Ashley Jordan, with Maurizio Von Trapp as producer and director. For more information, please visit:

Source: Fashion One, Rapid TV News

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