Wednesday, April 17, 2013

FASHION EVENTS - SINGAPORE

Press Release


MARIA GRACHVOGEL SPRING/SUMMER 2013

Photo courtesy of Maria Grachvogel


SINGAPORE - More than 200 invited guests, socialites and media stars were treated to a sublime presentation of Maria Grachvogel’s Spring/Summer 2013 show held at Paragon on the 1st week of April 2013.

Grachvogel was the guest-of-honour and she mingled and posed for photos at the pre-show cocktails. Guests snacked on lobster canap├ęs, mushroom quiches and sipped on flutes of champagne.

15 statuesque international models with clean, sheer make-up and braided hairstyle took to the catwalk to present timeless, ageless, gorgeous apparel that flatter the female form. As Maria not only fit her designs on models, but on real women,-her apparel will work well on all different body shapes made possible by paying special attention to the cut and tailoring – so whether you are 5 ft 2 or 6 ft 2, and whatever your body size and shape is, she has styles to suit you.


Designer Maria Grachvogel


The show also featured her timeless ‘magic pants’, where the side seam was taken away to create a narrower hip and the curved seam at the back shapes the bum and lengthens the leg, a dress style that can be worn in four ways – front or back as a dress, front or back with a self-belt as a tunic, luxurious knitwear, slinky skirts and dresses, stunning blouses with draped cap sleeves (aka fishtail hems) and her trademark catsuits. Her styles are as versatile as they are flattering and beautiful. Another winner is her digitally hand-painted prints, which are engineered onto the shapes of the garments to “sculpt” the body. These pieces can also be machine-washable at 40 degrees.


Halley Albert, Pamelyn Chee, Amy Cheng, Daniel Boey, Elizabeth Lazan, Liv Lo


Silk organza featured strongly for this season’s collection matched with silk crepe, chiffon, cashmere and silk.

The clothes’ finishing uses French seams and the tiniest pin hems on the chiffon, which makes the seams neater and last longer on this super delicate fabric. Most finishes on her designs are by hand so the result is invisible and as beautiful on the inside as on the outside.

As every piece is so carefully crafted, production and distribution are limited to a few pieces per design in order to ensure the best quality.

The evening continued at the store with Maria socialising and helping guests with their purchase selections.

Maria was also present in the store for three afternoons, meeting with her customers and offering her personal style tips.
Source: Maria Grachvogel


Spring/Summer 2013

All photos courtesy of Maria Grachvogel




All photos courtesy of Maria Grachvogel




All photos courtesy of Maria Grachvogel




All photos courtesy of Maria Grachvogel




All photos courtesy of Maria Grachvogel



All photos courtesy of Maria Grachvogel



Guests & Atmosphere

Benedict Goh, Kris Lua, Tan Su Wei, Joo Kay Jay

Bernice Franck, Maria Grachvogel, Mike Simcock

Bryan Gamboa, Sam Yeo, Lionnel Lim, Jessline Tan, Daniel Boey

Ivan Mora, Elizabeth Lazan, Halley Albert

Chiang Yu Lan

Guests

Jeanna Chan and Maria Grachvogel

Yasminne Cheng

 Cyndi Ng and Jeanna Chan


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