Tuesday, March 4, 2014


By Eva Fydrych

Jeanne Beker at The Shoe Company:
Exclusive Fashion Collaboration

Jeanne Beker (Photo courtesy of The Shoe Company)

TORONTO - The Shoe Company has just announced an exclusive fashion collaboration with Jeanne Beker. A curated collection of 9 styles of shoes will be available exclusively at The Shoe Company at the end of March. The retail price ranges between $70.00 & $90.00.

“Travelling the world in the name of fashion over the years, I’ve become aware of the fact that great style is all about the way we move through our lives. And on a literal level, often the way we move starts with our feet! Editing this small capsule collection of the perfect shoes for The Shoe Company to get me through the stylish paces of my life has been an incredible joy, and has resulted in an overall statement of my take on fashion for the coming season: playful, feminine, modern, sensual, exotic and edgy. This is the cross-section of fabulous footwear I’ll be packing in my luggage in the coming months. I’m so happy to be able to share it with you exclusively at The Shoe Company!” - Jeanne Beker, Fashion Icon.

Photo courtesy of The Shoe Company (Click to enlarge)

“We are truly excited about our partnership with Jeanne Beker. Jeanne is Canada’s fashion icon! She has her pulse on the latest fashion trends.Together with Jeanne, we curated a shoe collection that incorporates the key runway trends for spring 2014. The collection features a key shoe for every woman’s needs: work, play, running errands, evenings out and relaxing at home. We carefully added features to ensure all shoes are as comfortable and wearable as they are stylish. Comfort was a prerequisite for Jeanne as her busy life often takes her from day to night in the same shoes. The most exciting news about this collaboration is that the collection is very affordable - and will be available exclusively at The Shoe Company. Now every woman in Canada can be in Jeanne’s shoes this spring!” - Catherine Abela, Senior Vice President Merchandising, Town Shoes Limited.


The Shoe Company is Town Shoes Limited’s assisted customer service, discount concept. The Shoe Company vision is to be the shoe and accessory retailer of choice for Canadian families seeking branded footwear at affordable prices.

With over 60 years’ experience and nearly 200 locations across Canada, Town Shoes Limited is the largest branded footwear retailer in Canada. It is comprised of 4 brands; Town Shoes, The Shoe Company, Shoe Warehouse and Sterling, each of which is dedicated to fashion, quality and value.

Photo courtesy of The Shoe Company


Jeanne Beker is one of the most iconic and influential women in the fashion industry, both here in Canada and around the world. Jeanne is currently host of Bell Media’s Fashion Television Channel – Canada’s first and only 24-hour channel dedicated to fashion, beauty and design. 

Host of Canada’s leading fashion series FASHION TELEVISION for 27 years, Jeanne is also a contributing editor for The Toronto Star and The Kit, a columnist for Metro, a published author of five books, creative director for exclusive clothing line “Edit by Jeanne Beker” and a regular style correspondent for ETALK, THE MARILYN DENIS SHOW, The Loop and CANADA AM.

In 2012, Jeanne was honored with the prestigious Canadian Award of Distinction at the Banff World Media Festival, and also received a Canada’s Most Powerful Women: Top 100 Award in the Arts& Communications category. In 2013, The Academy of Canadian Cinema & Television presented her with an Academy Achievement Award for Exceptional Contributions to the Canadian Television Industry. In January 2014, Beker was named a member to the Order of Canada. In February 2014 Jeanne was the CAFA Vanguard Award Honoree.
Source: The Shoe Company

Photo courtesy of The Shoe Company

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