Thursday, March 6, 2014


Press Release

Urban Couture

Maison IRFE AW 2014 (Photo by Getty Images)

PARIS - Maison IRFE presented its Autumn/Winter 2014-15 collection for its second show, on Thursday February 27th at 12.30. 7, Place Vendôme, during Paris Fashion Week

Under Olga Sorokina’s Artistic Direction since 2008, the brand is giving new modern spirit in its collections playing with volumes, materials and colours. This collection presents the essentials pieces of a woman and constitutes her wardrobe according to her desires, travels and life.

Photos by Getty Images (Click to enlarge)

The looks portray the IRFE woman’s aesthetic, its elegance and allure is urban and sophisticated. Olga Sorokina preserves the spirit of the past that permeates the house, forever nourished by Russian and French influences with an international contemporary style.

The pieces in the collection feature modern lines, as laser-cut, anatomic, contrasting with oversize volumes. The brand also presents decidedly masculine looks, emphasizing the almost androgynous figure of today’s woman, with a subtle and controlled elegance.

This collection also celebrates the 90th anniversary of Maison IRFE’s creation; rue Duphot, Paris in 1924.
Source: IRFE

Maison IRFE AW 2014

Photos by Getty Images

Photos by Getty Images

Photos by Getty Images

Photos by Getty Images

Photos by Getty Images

Photos by Getty Images

All photos by Getty Images

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