Thursday, May 22, 2014


Press Release

China Fashion Forum
debuts in Hong Kong trade show The HUB!

Photo courtesy of The HUB

Hong Kong - 22nd May 2014: Asia's leading fashion trade show, Hong Kong-based The HUB announces a strategic partnership with the China Fashion Forum (CFF). The move signifies the Chinese government's desire to integrate with the international fashion market and transform its own fashion industry into a global powerhouse. The fashion forum will be hosted on August 27-28, 2014 at The HUB. This is the first time CFF, an organization with close ties to all central and regional level government fashion and textile associations in China will host an event outside of Mainland China.

The CFF is China's most prestigious and influential fashion seminar, with international speakers such as critically-acclaimed designer Yohji Yamamoto and domestic speakers such as Hong Huang, Publisher of iLook Magazine. The event offers an unparalleled opportunity to influence the agenda of the relevant Chinese authorities and engage with fashion industry titans in the world's most exciting fashion market.

Yohji Yamamoto Fall/Winter 2014 (Photo courtesy of WeTheUrban)

The partnership between the two parties shows how pivotal The HUB and Hong Kong are as a bridge between international brands and the Chinese fashion market. The conference will focus on bilateral communication, helping Chinese fashion labels understand the importance of aesthetics, commerce and culture in developing successful businesses. Slated speakers include Septwolves General Manager Zhou Shaoming, Evisu China President Zhao Junhao, Eachway Founder Zhou Sheng, and Li Yu, General Manager of Mixmind. Cumulatively, this group operate over 20,000 retail stores in mainland China, and are some of China’s most popular brands. Media partners will include CCTV, China Textile News, Phoenix Fashion Channel, Sina Fashion Channel, and Modern Media.

Co-founder of The HUB Peter Caplowe describes: "From day one, The HUB has prioritized close connections with key Chinese fashion associations critical to the fashion industry including the China National Garment Association (CNGA) and ultimately the Chinese government. With this partnership, The HUB will continue its mission to not only serve the burgeoning multi brand channel in China but to play a significant role in promoting this vital element of a thriving fashion industry."

Designs by Matthew Williamson (Photo courtesy of The HUB)

"We've been organizing the China Fashion Forum for 20 years and believe persistence is key,” says Chen Hu, Co-founder and CEO of the CFF Secretariat. “We believe in the long-term potential of The HUB and the contribution it is making to the development of Chinese fashion brands and the industry at large."

“Through this kind of collaboration, we can provide a valuable platform for exchange and cooperation between Chinese and foreign brands," says Wang Jun, Co-founder and Chairman of the CFF Secretariat.

Both The HUB and China Fashion Forum will also be available to make introductions and supply interpreters to visitors of the show. The aim ultimately is to facilitate meetings between international brands who looking to expand into the China market, and Chinese business excited to engage with the West.

Designs by Chi Zhang (Photo courtesy of The HUB)

About The HUB

The HUB is Asia’s leading premium fashion trade show, aiming to connect credible and cult fashion labels with Asia’s rising wave of multi-brand retail stores, traditional distributors and mono-brand store operators. Spanning premium denim labels, heritage brands and high fashion, over 150 respected international brands will be exhibiting their collections at the event. In addition, The HUB also plays hosts to a variety of industry talks, geared at educating and promoting best practices in the realms of multi-brand retailing within the Asia-Pacific region. The third edition of The HUB will take place in Hong Kong, in Lai Chi Kok D2 Place from August 27-28, 2014.

About China Fashion Forum

Established in 1996 by the China National Garment Association and held annually in Beijing, China Fashion Forum is the leading research platform and conference focused on the Chinese apparel industry. With over nearly two decades of history, CFF events have brought together international experts, scholars, entrepreneurs and business elites to discuss topics relating to advanced management ideas and operation concepts. 

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