Tuesday, May 6, 2014


By Inside Retail Asia

Central Embassy all set to open

Photo courtesy of Central Embassy

BANGKOK - Central Embassy, the latest Bangkok shopping mall development by Central Retail Corporation, is to open on May 9.

The 37-floor mixed-use mall will sit on Bangkok’s Wireless Rd, on a plot formerly occupied by the British Embassy and will include a 30-storey Park Hyatt Bangkok hotel. The mall will house more than 200 stores.

Its 200m facade is constructed from shimmering shingles, paying homage to traditional Thai temples.

Chart Chirathivat, the mall’s MD, says Central invested 6 billion baht ($185.6 million) to procure the land and a further 12 billion baht on the main structure and interior of the center, making it the highest investment per square meter in Thailand’s retail history.

“We made this investment in order to obtain a flawless masterpiece in the shopping-center world and the magnum opus of Bangkok’s retail business,” he said.

Photo courtesy of Central Embassy


Since its inception in 1927 the Central Group has been an innovator in the development of Thai retail. Central Embassy aims to build upon this heritage with a modern, global outlook that continues to set the new standard in urban retail throughout South-East Asia.

Both influential and original, Central Embassy is the project that introduces Thailand to a global audience of tastemakers and opinion formers while the stunning architecture is changing the skyline of Bangkok.

With strong links to art and urban culture inherent throughout the development, Central Embassy will be the new retail and style face of Thailand, anchored by a forward thinking ethos that aims to educate, stimulate and delight.

Photo courtesy of Central Embassy


Central Embassy represents an iconic canvas for inspired architecture. Paying homage to traditional Thai temples the 200m of stunning facade is constructed from shimmering shingles that punctuate the continuous, rippled frontage.

A combination of cutting-edge design technologies and flowing contours define a 37-floor building comprised of an 8-story retail podium, verdant sky terraces and a 6-star hotel tower that come together in a blend of originality and integrity.

Experience interior spaces that engage the senses wrapped in a never ending dance of curves, angles and textures.
Source: Central Embassy

Photo courtesy of Central Embassy

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