Tuesday, October 21, 2014


By Lynda Castonguay

The Who, What, Where, When and Why
of World MasterCard Fashion Week

Photos by George Pimentel / Getty Images (Click to enlarge)

TORONTO - In case the city hasn’t made you notice it yet, it’s Fashion Week – make that World MasterCard Fashion Week. It’s the bi-annual pilgrimage where loyal fashion believers make their way to David Pecaut Square for an enriching week of colour and art courtesy of the thirty plus designers presenting their spring summer collections.

We know the where: David Pecaut Square. We know the when: this week, October 20th to the 25th. And I am here to fill you in on the who’s, what’s and why’s of what we’re going to see next season.

Photo courtesy of WMCFW


Who: Kimberley Newport-Mimran, one half of Canada’s fashion conglomerate couple; her other half being Joe Mimran, more famously known as Mr. Joe Fresh. She’s a heavy-weight chameleon in the fashion industry and her resume is well-endowed.

What: A palette of black, white, cream, and navy in fresh hippie attire – read: fringe trimmings, blouson sleeves, ivory jacquard, fitted trousers, delicate pussy bows, large lapels, cropped palazzo pants, contrast piping, permanent pleats, retro floral patterns, gold jewelry accents, aviators and loose beach waves.

Why: Pink Tartan is living in the seventies this season, with a Starsky‘n Hutch inspired collection. Think Kate Hudson in Almost Famous and the original Charlie’s Angels. It sounds thematic and maybe outdated, but that’s Pink Tartan’s charm – inspiration from the past is modern and fierce and while it may resemble another era, it certainly doesn’t live in it.

Pink Tartan SS 2015 (Photos by George Pimentel / Getty Images)

Photos by George Pimentel / Getty Images


Who: Mercedes-Benz has been doing this awesome thing for four years now where they award an up and coming designer with a $30,000 bursary and inestimable mentorship from our industry’s giants. 

Why: To nurture our country’s burgeoning creatives. Plain and simple.

Who: The six finalists were: 

Beaufille: Mysterious woman in cream and burgundy, triangular peekaboo shapes, pinning and caged panels.

Eliza Faulkner: Girl next door on a hot summer’s day, head to toe chambray, floor length and sleeveless dresses.

BLAK.I: A bit of edge in breezy soft silks, billowy separates and draped dresses in white, black and hints of royal blue.

VAIKEN: Beautifully bad in asymmetrical ivory, black and navy with perfectly positioned cut outs in loosely draped garments and strategic and accessorized knots.

Laura Siegel: Printed Saharan goddesses in black, white and lilac kaftans, messy yet immaculate draped dresses layered with leather and head scarves. 

Sid Neigum: Sid showed his entire collection earlier on in the evening, which I could not attend. But I was able to see some of it here. A sterile and stark woman entirely in black, white and steel grey, technically advanced origami dresses, deep armholes, thick textures, and laser cutting.

What seemed like only moments of deliberation between the panel of judges had actually been months of it. This season’s award went to Sid Neigum. Congratulations Sid the Fashion Kid!

Today’s Trends: Black; White; Cream; Vests; Large Lapels; Rock n’ Roll; Moroccan Hippie


Photos by George Pimentel / Getty Images

Photos by George Pimentel / Getty Images


Photos by George Pimentel / Getty Images

Laura Siegel

Photos by George Pimentel / Getty Images

Photos by George Pimentel / Getty Images

Eliza Faulkner

Photos by George Pimentel / Getty Images

To see Sid Neigum SS 2015 collection, click here:

Photos by George Pimentel / Getty Images

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