Wednesday, February 11, 2015


By Inside Retail Asia

Shilla Singapore takeover complete

Photo courtesy of Ghost Perfumes

After four months, Korean travel retail giant Shilla has completed its takeover and renovation of the duty free retail offer at Singapore’s Changi Airport.

Shilla Singapore now boasts 182 brands across the three terminals – about 80 of which are available at the airport for the first time and 26 of which cannot be found in stores anywhere else in Singapore. That list includes Aromatica, Ghost Perfume, cle de Peau, Burberry Cosmetics, Cosme Decorte, Urban Decay, Vichy, La Roche Posay and Jean Louis Scherrer Perfume.

Shilla Duty Free starting taking over cosmetic and perfume retail operations at Changi Airport on October 1. At the time it promised to present the largest collection of cosmetics and perfumes brands among airport duty free shops in Asia.

Photo courtesy of Inside Retail Asia

Shilla won the contract in a tender process, ousting incumbent Nuance Watson to run the 19 stores.

“Singapore has a strong tourism market and we see the tremendous opportunity here. With our positioning as a global leading duty free operator and expertise gained from more than 28 years of experience in the industry, we are confident that we possess the distinctive know-how in providing experiential offerings in-store that would deliver a value-added experience for our customers,” said senior executive VP and head of The Shilla Duty Free, Jeong-Ho (Jason) Cha.

The Shilla Duty Free is an affiliate company of Samsung, which runs six duty free outlets in Korea, two in downtown Seoul and Jeju and four at airports, including Macau. It plans further expansion into China and other Asian markets.

Shilla also operates Prada, Bottega Veneta and Maison de Chronus watch outlets at Changi Airport.

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