Thursday, May 21, 2015


Press Release


Photos by Nadav Vee Havakook (1,3,4) and courtesy of amika: (2)

Top makeup artists mingled with 7,000 attendees, over 85 beauty brands and 50 speakers at Metropolitan Pavilion on May 3rd and 4th, and throughout New York City from April 29th to May 5th. 

NEW YORK, NY (May 2015) – The Makeup Show NYC, which continues to be the largest pro-driven beauty event in the world, was held on Sunday, May 3rd and Monday, May 4th at Metropolitan Pavilion in downtown New York City. Now in its 10th year, The Makeup Show NYC celebrated its first decade by bringing inspiration, education and opportunity to over 7,000 attendees at the first-ever The Makeup Show Week. Participants, who came from all professional corners of the beauty industry, were able to shop for products from over 85 different brands, get tips from nearly 50 different inspirational keynote speakers and seminars, attend hands-on workshops and also several different first-time events for The Makeup Show’s 10th Anniversary including the sold-out The Makeup Show Gala and first-ever Beauty Tour.

Beauty professionals from all over the world, including retailers, buyers, editors and bloggers, packed the city to become part of an inspirational week filled with opportunities to build relationships with some of the industry’s biggest players.

Shelly Taggar, Owner of The Makeup Show states, “We are so excited to celebrate the tenth anniversary of The Makeup Show NYC. This past decade has been an amazing experience of growth and opportunity, and we’re beyond thrilled to have celebrated our anniversary with our biggest show yet. So far in 2015, The Makeup Show LA, The Makeup Show NYC and The Makeup Show Week have achieved record-breaking numbers, and we look forward to continuing this success with our remaining shows in Dallas, Chicago and Orlando.” 

Photo by Nadav Vee Havakook / Courtesy of Melody Joy PR (Click to enlarge)

The Makeup Show NYC Highlights 

The Makeup Show NYC featured over 85 top beauty brands including: Diamond Sponsor MAKE UP FOR EVER, Platinum Sponsors Crown Brush and Temptu PRO, Silver Sponsors NARS and Obsessive Compulsive Cosmetics, Supporting Sponsors Smashbox, Alcone and INGLOT Cosmetics, School Sponsor MAKEUP FOREVER Academy, and Contributing Sponsors Pinnacle Cosmetics, Bdellium Tools, Stila, and Glamcortec. Other brands included MAC Cosmetics, Kevyn Aucoin, and BlackUp, (which many attendees were able to purchase for the first time in the United States), just to name a few.

The Makeup Show NYC kicked off on the evening of Friday, May 1st with the first ever The Makeup Show Gala, an exclusive night held at Metropolitan West, which offered 300 guests a stimulating evening of conversation, dinner, drinks and dancing, An award ceremony was held at the Gala, and two awards were given to industry icons: James Vincent, makeup artist, educator and mentor for his years of dedication and support, and Maurice Stein, legendary makeup artist, leader, educator and business owner. The evening also offered the opportunity for attendees to preview The Makeup Show Icon Gallery: Ten Years in the Making, a gallery featuring work from some of The Makeup Show’s top artists and brands. 

Photos by Eva Fydrych / Fashion Studio Magazine

Colourful design by amika:

Makeup Artist Billy B. and Eva Fydrych / Fashion Studio Magazine

Photos by Eva Fydrych / Fashion Studio Magazine

The Makeup Show NYC featured a rare lineup of keynote speakers by top celebrity makeup artists from around the world. A few in attendance included Dany Sanz, Ellis Faas, David Klasfeld, and Billy B. Each of these artists shared their secrets to success and techniques in inspiring keynotes and demonstrations. 

The Makeup Show NYC brought show attendees Hands On Workshops. Every one of these workshops sold-out and allowed a limited number of dedicated artists to be a part of intense learning with some of the largest names in the industry including Orlando Santiago, Daven Mayeda, Danessa Myricks, and David Hernandez, who spoke on topics from social media techniques for building your business to creating a signature style that stands out in the industry.

10 top beauty brands collaborated with The Makeup Show NYC to launch exclusive products for the shows 10th Anniversary. Attendees were amongst the first to try out and purchase exclusive products from MAKE UP FOR EVER, I Make You Beautiful, INGLOT, Mehron, Auraline Beauty, TEMPTU, London Brush Company, Pinnacle Cosmetics, and Crown Brush.

The Makeup Show Week went out with a bang, finishing up with the first ever Beauty Tour NYC. Guests of the beauty tour were able to tour the city by bus with James Vincent, stopping to sip champagne at some of his favorite inspirational New York City spots, such as INGLOT Studio at Chelsea Market, Patricia Fields, and MAKE UP FOR EVER’s 12th Street boutique, where attendees had the opportunity to mingle with both The Makeup Show’s Pro Team and MAKE UP FOR EVER’s Dany Sanz herself. 

Photo by Nadav Vee Havakook / Courtesy of Melody Joy PR

About The Makeup Show NYC

The Makeup Show is owned and produced by Metropolitan Event & Production and travels from LA, NYC, Chicago, Dallas, and Orlando. Bringing each destination over 60 beauty brands, and unique convergence of artists and community, where beauty professionals are sure to find an artistic energy that will inspire any beauty buff, from the passionate beginner to the seasoned professional. Each show offers an unparalleled lineup of education and appearances from top beauty professionals and focuses on career building and networking within the makeup community. The show provides a unique experience for the makeup professional to network directly from the best in the business. 

You can also stay up to date on the hottest show news through an informative blog covering all things beauty at Also, be sure to connect on Facebook, Twitter, and Youtube.

Photos by Nadav Vee Havakook / Courtesy of Melody Joy PR

Photos by Nadav Vee Havakook

Billy B. (Photos by Eva Fydrych / Fashion Studio Magazine)

Photo by Nadav Vee Havakook / Courtesy of Melody Joy PR

Photo by Nadav Vee Havakook

Photo by Nadav Vee Havakook

Brooklyn-based amika:

Photos by Eva Fydrych / Fashion Studio Magazine

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