Tuesday, September 15, 2015

FASHION NEWS - AUSTRIA

Press Release


Installations by Designer Jean Paul Gaultier
at the Swarovski Kristallwelten Stores Wien and Innsbruck

Photo by Franziska Krug/Getty Images for Swarovski Kristallwelten



VIENNA / INNSBRUCKJean Paul Gaultier is more in demand than ever before: starting on September 14 and 18, 2015 the French designer will be staging the exhibition spaces of the two Swarovski Kristallwelten Stores Wien and Innsbruck in his own inimitable manner. The result is a unique combination of art and haute couture.

He is the enfant terrible of international catwalks: Jean Paul Gaultier has often made headlines with his creations before, shocking fashion purists and defining stylistic limits as he pleases. The new installations can be admired on the performance stage and in the glass bay windows of Swarovski Kristallwelten Store Wien from September 14th, and in Innsbruck in the Chamber of Wonder from September 18th.

Designers such as Philip Treacy and Marios Schwab have also recently unveiled their art in these extraordinary exhibition spaces. Carla Rumler, Cultural Director Swarovski says: “Swarovski has always had strong ties to art, culture, and design. This has led to numerous innovations. The same applies to the close cooperation we have had with Jean Paul Gaultier for many years. We are particularly pleased with the exhibition he designed especially for our Swarovski Kristallwelten Stores Wien and Innsbruck. With courage and perfectionism, Jean Paul Gaultier has always been creating novelties in the fashion world – and this uniqueness made him the enfant terrible, who transforms the unconventional into the socially acceptable.”



VIENNA, AUSTRIA - SEPTEMBER 15: The Installations By Designer Jean Paul Gaultier at the Swarovski Kristallwelten Store Vienna on September 15, 2015 in Vienna, Austria. (Photo by Franziska Krug/Getty Images for Swarovski Kristallwelten)



For Stefan Isser, Managing Director of D. Swarovski Tourism Services GmbH, the displays by Jean Paul Gaultier in Vienna and Innsbruck are yet another mosaic piece for the Swarovski Kristallwelten Stores: “Thinking and trying out new things has been the hallmark of Swarovski for generations. The joy of playing, creating, and imparting moments of wonder has always driven us. We want to make people dream, create poetry and magic.”


Swarovski Kristallwelten Store Wien

Jean Paul Gaultier displays highlights from his recent haute couture collections on mannequins designed especially for each location. “It’s nothing less than a love story with Swarovski. I feel like we already have children together and there are new ones to come,” says the designer. He demonstrates not only his virtuoso handling of crystal as a material, but arranges the display in his usual manner, with that typical Jean Paul Gaultier twinkle: In Vienna, for instance, he presents a mannequin in a wheelchair, and reveals it all under Marilyn Monroe's uplifted dress as she stands on a raised cube in her legendary pose from the film The Seven Year Itch. Other mannequins are displayed under the glare of neons, dressed in nothing but crystal and tattoos – one of Jean Paul Gaultier’s strongest trademarks.


Swarovski Kristallwelten Store Innsbruck

Innsbruck welcomes visitors with a glance at haute couture creations from recent years. The models are dressed in unconventional designs, each serving as a perfect backdrop to the crystals. The low-ceilinged space intensifies the drama of the mannequins' setting, positioned diagonally before the visitors.



VIENNA, AUSTRIA - SEPTEMBER 15: The Installations By Designer Jean Paul Gaultier at the Swarovski Kristallwelten Store Vienna on September 15, 2015 in Vienna, Austria. (Photo by Franziska Krug/Getty Images for Swarovski Kristallwelten)



About Jean Paul Gaultier

Jean Paul Gaultier was born in a suburb of Paris in 1952 and began his career at Pierre Cardin on the day he turned 18, in the year 1970. After working with Esterel, Patou, and then back again with Cardin, he decided to start his own fashion label, sending his first collection down the catwalk in Paris in 1976. Critically acclaimed, economic success was quick to follow: By the early 1980s, he was already one of the circle of young fashion designers that the whole world was talking about. From the very start of his career, Jean Paul Gaultier strove to show that beauty has many facets and can often be encountered in places where we are least likely to expect it – in a simple tin can for instance, which first became a bracelet and finally turned into the packaging for his extremely successful perfume. In 1984, he introduced his first men’s collection under the title “Male Object” and in 1997, with “Gaultier Paris,” he fulfilled his dream of launching an haute-couture collection. Between 2004 and 2011, he was artistic director of women’s fashion at Herm├Ęs.

In the course of his long career, Gaultier has also worked with dance, music, and film. His costumes for Madonna’s “Blond Ambition” tour left an unforgettable impression on pop culture. In 2014, after 39 years of ready-to-wear collections, Gaultier decided to concentrate on haute couture and perfumes.



VIENNA, AUSTRIA - SEPTEMBER 15: The Installations By Designer Jean Paul Gaultier at the Swarovski Kristallwelten Store Vienna on September 15, 2015 in Vienna, Austria. (Photo by Franziska Krug/Getty Images for Swarovski Kristallwelten)



D. Swarovski Tourism Services GmbH

Swarovski crystal fascinates people throughout the world. In 1995, on the 100th anniversary of the company’s founding, a special place opened that turned crystal into a living experience: Swarovski Kristallwelten (Swarovski Crystal Worlds). Together with the Swarovski Kristallwelten Stores Innsbruck and Wien, they collectively form D. Swarovski Tourism Services GmbH. As sparkling places of wonder, they combine art, lifestyle, and Austrian traditions with an internationally successful model for tourism.

Under the guidance of Managing Director Stefan Isser, a team of 380 employees devote themselves to ensuring that visitors can constantly enjoy new interpretations of the crystalline. In line with this, 2015 will see the expansion of Swarovski Crystal Worlds into a unique place of wonder. D. Swarovski Tourism Services GmbH is always surprising and always modern – a reliable partner for the tourism industry and an ongoing attraction for travelers through Austria. More than twelve million visitors from all over the world have visited Swarovski Crystal Worlds, making it one of the most popular attractions in Austria.



VIENNA, AUSTRIA - SEPTEMBER 15: The Installations By Designer Jean Paul Gaultier at the Swarovski Kristallwelten Store Vienna on September 15, 2015 in Vienna, Austria. (Photo by Franziska Krug/Getty Images for Swarovski Kristallwelten)

VIENNA, AUSTRIA - SEPTEMBER 15: The Installations By Designer Jean Paul Gaultier at the Swarovski Kristallwelten Store Vienna on September 15, 2015 in Vienna, Austria. (Photo by Franziska Krug/Getty Images for Swarovski Kristallwelten)



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