Tuesday, September 15, 2015


Press Release

W London - Leicester Square
suitcase-free hotel stays with designer wardrobe room service

Starwood Hotels & Resorts - W Hotels - W London Leicester Square - Walk Out Wardrobe

Soho’s hottest hotel launches Walk Out Wardrobe in partnership with Girl Meets Dress, offering guests the chance to wear top designer garments as part of their stay.

LONDON, UK - W London – Leicester Square has announced the arrival of a new designer-wardrobe room service, Walk Out Wardrobe. Featuring a handpicked rail of must-have designer pieces, the service will offer all suite guests complimentary access to the season’s hottest looks in time for the summer months. The exclusive service will run in collaboration with luxury digital dress rental destination, Girl Meets Dress.

W London guests could even choose to arrive at the hotel practically suitcase-free, with the Walk Out Wardrobe meaning they are never caught off-guard without the right outfit for an occasion. Whether attending a black-tie film premiere or a glamorous girl’s night out, finding the perfect dress for a special occasion can be a challenge. The new personalised service meets this challenge head on by offering access to the Girl Meets Dress online archive of over 4,000 pieces from brands including Victoria Beckham, Stella McCartney, Marc Jacobs and Alexander McQueen

Photo courtesy of W Hotels (Click to enlarge)

Photo courtesy of W Hotels

To borrow a designer outfit, guests simply contact Jess Patman, the hotel’s amazing W Insider, via the 24-hour Whatever/Whenever concierge service and the curated wardrobe will be rolled right into their room along with an iPad to access the extensive Girl Meets Dress archive. If guests decide on a spontaneous night out, dresses can be ordered by 2pm to arrive the same day. The Girl Meets Dress personal styling service can also be pre-booked for an array of specially selected dresses to be waiting in the hotel room ready for when guests check-in.

The launch of the Walk Out Wardrobe guest service follows the introduction of The Vinyl Collection, the first-ever vinyl record room service and highlights W London’s continued commitment to creating unique forward-thinking experiences for guests. It also follows recent collaborations with leading designers such as Claire BarrowWilliam Tempest and Sister by Sibling, exemplifying the hotel’s passion for fashion.

Anna Bance, Co-Founder of Girl Meets Dress said: “This partnership with W London – Leicester Square is our first-ever hotel collaboration and we can think of no better service to complete a luxury stay than offering a stunning designer dress for guests to wear when enjoying the city. We cannot wait to see W London guests stepping out in our show stopping outfits”.

Photo courtesy of W Hotels

Photo courtesy of W Hotels

Coen Van Niersen, W London’s General Manager, said; “W London is always looking to create innovative experiences for its guests and make their stay truly memorable. The Walk Out Wardrobe service offers our guests the chance to look a million dollars in fashion pieces from some of the world’s top designers”.

The Walk Out Wardrobe service will be available to guests staying at W London from July 15th 2015. The service is complimentary for all guests booking a suite. For all other hotel guests, prices for dress hire start from £29 with an introductory £10 off and an exclusive W London 10% discount for future orders. For more information or to book a room, call W London – Leicester Square on 020 758 1000 or visit www.wlondon.co.uk/wardrobe

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