Saturday, May 7, 2016


Press Release


Photo courtesy of Toronto Fashion Incubator (TFI)

Canadian luminaries fête homegrown treasures at acclaimed annual showcase

TORONTO, Canada (May 5, 2016) – During a dazzling evening at Toronto’s One King West, Canadian fashion VIPs gathered for TFI New Labels® 2016. Dressed-to-the-nines guests looked on as emerging designers Angelene Fenuta for ANGELËNE, Defne Husrevoglu for GUN CONTROL, Karen Quirion for KQK and Peggy Sue Deaven-Smiltnieks for Peggy Sue Collections showcased their exquisite runway collections. Three hundred guests – including fashion media, buyers, celebrities and industry veterans – revelled in the style spectacle as Peggy Sue Collections was awarded Most Promising New Label, as presented bySuzanne Rogers.

Peggy Sue Deaven-Smiltnieks showcased her show-stopping collection, alongside fellow finalists, with modelsbedecked in luxurious farm-to-fashion fabrics. Ultimately, Peggy Sue’s intricate designs and sustainable business ethos captivated the eminent panel of judges, which included illustrious designer David Dixon, Suzanne Rogers, Hudson’s Bay and Lord & Taylor Senior Vice President Suzanne Timmins, and Editor-in-Chief of FLARE Cameron Williamson.

Peggy Sue Collections (Photo by George Pimentel) Click to enlarge

“Winning the Most Promising New Label has floored me! The adrenaline rush from presenting to a captivated audience and the amazing judging panel was overwhelming. Not only that, I’m honoured to share the stage with such talented designers,” said Peggy Sue Deaven-Smiltnieks of her win. “TFI’s mentorship is beyond words. With their help, I can’t wait to continue building my dream.”

Peggy Sue Collections (Photo courtesy of Raymond Chow)

The Prize

As the winning designer, Peggy Sue Deaven-Smiltnieks receives a $25,000 cash prize for Most Promising New Label donated by Suzanne Rogers, and will also receive invaluable brand awareness through an upcoming full-page feature in Canada’s top fashion magazine, FLARE.

Susan Langdon, Executive Director at Toronto Fashion Incubator (TFI) noted, “Tonight, the spotlight is on young designers who might otherwise go unnoticed. With the support of our tightly knit fashion community, we’re able to provide a platform for fresh talent. Each finalist represents a fiery creative spirit vying for their show stopping moment and TFI New Labels® 2016 showcases fashion’s future superstars to a riveted audience.”

The Celebration

One of the most hotly anticipated fashion events of the year, TFI New Labels® 2016 was emceed by media darling Glen Baxter and included a pre-show reception hosted by Wines of Portugal. The illustrious TFI New Labels® fashion show competition featured event-exclusive looks by Salon Daniel, L'Oréal Professionnel and M.A.C, before the award presentation. Notable supporters of Canadian fashion and industry VIPs were in attendance, including philanthropist Simona Shnaider, eNews! anchor Chloe Wilde, event sponsors Sylvia Mantella from Mantella Corporation, Colgate Optic White, Toronto Premium Outlets and Hudson's Bay Company.

“Every year, I look forward to TFI New Labels® and, every year the designers excite me more than ever. The remarkable collections so dynamically reflect their passion and unique aesthetic. Never before has the Canadian landscape been more exciting and I am proud to be a longstanding supporter of TFI and its ongoing focus on nurturing a robust community,” said Suzanne Rogers.

TFI New Labels® is an annual fundraiser in support of the non-profit Toronto Fashion Incubator, which is dedicated to nurturing Canadian fashion designers and entrepreneurs.

Peggy Sue Collections (Photo courtesy of Raymond Chow)


Canadian fashion lovers are invited to attend a post-show reception and celebration on Saturday, May 14 at Toronto Premium Outlets, 13850 Steeles Avenue West, Halton Hills, ON. Open to the public, the event will include a meet-and-greet with the four national TFI New Labels® designer finalists and a display of selected runway looks. Guests can RSVP for this free event by contacting TFI, 416-971-7117 x 31 or by clicking here. Toronto Premium Outlets are a joint venture between Simon Property Group and SmartREIT and is one of two Simon Premium Outlets Centres in Canada and a value retail destination in Halton Hills, Ontario with more than 80 stores. The exceptional brands include: the new arrival of Saks OFF 5th, Burberry, Tory Burch, Ted Baker, Coach, Polo Ralph Lauren, Michael Kors, and Kate Spade. The centre is located off of the 401 Highway in Halton Hills, Ontario.


The Toronto Fashion Incubator (TFI) is an award-winning and highly-acclaimed non-profit organization dedicated to supporting and nurturing Canadian fashion designers and entrepreneurs. Established in 1987 as the world’s first official “fashion incubator”, the TFI model has been adopted by cities such as New York, Chicago, London, Paris and Milan. In 2017, TFI will celebrate its 30th anniversary with a glamorous fashion fundraiser (details to be announced.) Net event proceeds will help to sustain critical support to creative entrepreneurs to develop the business and professional skills they need to thrive and survive. Start-up and advanced community programs include educational seminars on the business of fashion, one-on-one mentoring with industry professionals, exclusive promotional and sales opportunities, and valuable sales, marketing and trend resources.

Toronto Fashion Incubator: 285 Manitoba Drive, Exhibition Place Toronto, Ontario M6K 3C3 Canada 416 .971.7117

Peggy Sue Collections Fall/Winter 2015 (Photo courtesy of the designer)

No comments:

Post a Comment

Related Posts Plugin for WordPress, Blogger...