Wednesday, December 21, 2016


By Business Wire

Pantene Introduces Priyanka Chopra
as Newest Global Ambassador

Priyanka Chopra (Photo courtesy of Business Wire)

CINCINNATI – Actress, film producer and philanthropist, Priyanka Chopra, joins an esteemed roster of strong women around the globe as Pantene’s newest Global Brand Ambassador. Pantene stands for ‘Strong is Beautiful’ and Chopra embodies this by inspiring women across the globe with her inner strength and beauty. Chopra will be the face of Pantene’s new campaign celebrating the Brand’s biggest shampoo breakthrough in 30 years: Pantene Pro-V’s new Shampoo formulas that go beyond washing to fuel hair from within. Pantene’s new shampoos fuel hair with the nutrients it needs to be strong from the core to endure the stressors it faces day in and day out.

“We are proud of our newest campaign, which highlights our biggest innovation in decades and thrilled to have Priyanka represent it,” says Jodi Allen, Vice President of Hair Care for North America at Procter & Gamble. “Her strength and confidence embody what the Brand stands for and we believe she will continue to inspire women around the world to embrace their strength and wear their confidence proudly.”

Pantene continues to celebrate strong women who are pushing the boundaries and owning it.

“I’m excited to come on board as the new Global Ambassador for Pantene. A favorite around the world, I love that Pantene celebrates and advocates that being strong is beautiful," said Chopra. "I believe in celebrating the inherent strength that every woman possesses, which made the decision to align with Pantene an easy one. We BOTH believe that strong is beautiful and that every woman deserves glorious moments to pursue her dreams and to shine!"

Chopra will appear in the Brand’s marketing campaign, including TV and digital advertising, public relations and social media. She will appear in a Pantene ensemble TV spot that will debut on December 26, 2016 in the US as well as her own television ad campaign, which will begin airing in January 2017.

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Pantene Pro-V, the world’s #1 hair care brand, includes 18 collections to help provide women with their most beautiful, healthy hair. The current Pantene Pro-V offerings include: Breakage Defense, Beautiful Lengths, Classic Clean, Color Revival, Curl Perfection, Damage Detox, Daily Moisture Renewal, Full & Strong, Ice Shine, Nature Fusion, Repair & Protect, Smooth & Sleek, Pro-V Style Series, Sheer Volume, Truly Natural, Truly Relaxed, and Ultimate 10. Pantene Expert offerings include: AgeDefy, Intense Colorcare, Intense Hydration, Intense Repair and Intense Smooth. Powered by 70 years of experience, 200 scientists and partnerships with 11 leading independent hair doctors from around the world, Pantene’s Pro-V Formula works inside and out for beautiful hair rooted in true, lasting health.

Priyanka Chopra (Photo courtesy of Business Wire)


Priyanka Chopra is a multifaceted personality and one of the most recognized and applauded talents in the world. Her foray into the entertainment industry began at the age of 17 when she won Miss India and went on to win Miss World the following year, a title that catapulted her to international stardom. In September 2015, Priyanka made her American TV acting debut as Alex Parrish on ABC’s hit drama ‘Quantico,’ making history as the first Indian actor to star as the lead of a TV drama series – Quantico is currently in its second season and has been licensed in 212 territories (excluding the U.S. and Canada), across 54 languages. In January 2016, Priyanka won a People’s Choice Award for her role in ‘Quantico’ in the category of “Favorite Actress in a New Television Series,” again making history as the first Indian actress to win a People’s Choice Award; and in April 2016 she was featured on the cover of TIME magazine’s coveted TIME 100 issue, as one of the Most Influential People in the world. In May 2017 Priyanka will also make her Hollywood film debut, as antagonist Victoria Leeds, in the action comedy film ‘Baywatch,’ starring Dwayne “The Rock” Johnson and Zac Efron.

With more than 54 million social media followers, and growing by the day, Priyanka is also committed to using her reach for good. Priyanka was recently named a global UNICEF Goodwill Ambassador, after serving as a National Goodwill Ambassador to India for 10 years. She is also a UN Foundation Girl Up Champion, and is involved in a number of efforts to protect children’s rights and promote the education of girls in India, including her namesake charity The Priyanka Chopra Foundation for Health and Education. Priyanka splits her time between NYC and Mumbai — but is quick to point out that she mainly lives on an airplane.

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