Saturday, February 10, 2018


Press Release

Pure London
expands content programme

 Photo courtesy of Pure London

LONDON, UK - Pure London expands its highly regarded content programme with a line-up of over 30 industry experts to offer visitors in-depth industry knowledge and smart insight alongside its curated selection of the world’s best manufacturers and brands.

Across the three days (11th – 13th February) Pure London will deliver a series of seminars, keynote addresses, panel discussions, workshops, trend presentations and one-to-one’s covering hot topics including sustainability, the circular economy, creating powerful online content to grow your business, building an effective Instagram community, buying intelligence, tips for pricing, how to work with influencers, and building your brand. To further enhance the visitor experience and guide buying choice, both the Main Stage and Future Stage offer inspirational daily catwalk shows and exclusive WGSN buyer briefings showcasing the key trends for AW18/19.

More than 30 inspiring speakers have been secured across the three days, including a keynote address from author and Cosmopolitan Editor-in-Chief Farrar Storr. Others joining her on the programme include Alison Lowe and John Williams from the London College of Fashion, Sam Burgess from Social Mouth, Alice Ratcliffe from Appear Here, Shelly Tweed from The Retail Practice, Dessy Tsolova from Utelier, Karolina Barnes from Estila, Stylist Kalee Hewlett, Helen Goodwin at Made You Look!, Andrew Stewart from Rupert Sanderson, and menswear influencers including Mitchell Webb, Ed Lemont, Paul McGregor and Carl Thompson.

ANGELEYE (Photo courtesy of Pure London)

The hugely popular Meet the Experts sessions, which launched in July 17, will again provide visitors with a unique opportunity to have 20-minute face to face discussions with many of the above names. Visit pre-show to book one or more free of charge sessions with experts covering a host of relevant topics including visual merchandising, PR and marketing, social media and building your brand on Instagram, working with influencers, launching a brand, and general business advice.

For visitors starting out in the fashion industry, at the very beginning of a fashion career with endless opportunities ahead, Pure London has introduced its ‘Retailers of the Future’ programme. A specially tailored, and completely free, programme to help navigate the professional retail landscape and get ahead from the very beginning. As part of the programme, Tuesday 13th sees the London College of Fashion takeover the Future Stage offering fashion career advice, a menswear styling session, and digital marketing tricks and trends. 

 Photo courtesy of Pure London (Click to enlarge)

 Photo courtesy of Pure London

New sourcing and manufacturing section Pure Origin will run it’s own dedicated content programme discussing innovation, sustainability, fabrics of the future, reshoring, and the impact of Brexit on the fashion supply chain.

Julie Driscoll, Managing Director at Pure London comments: “Our growing content programme reflects our bold new manifesto for 2018 championing and celebrating fashion at its most ambitious. From our perspective, at Pure London, we are here to lead the market, influence the future and celebrate individuality. We bring passion, ideas, curiousity, face to face networking, and education together with an edit of the best international brands, creating a platform for great business and empowering visitors to bring fashion to life. We are seeing far-reaching changes in the industry from politics to pricing, so a key role of the education programme is to look at all of these changes and challenges, create an environment to discuss them, provide insight from experts, and guide brands and retailers to negotiate positively through these uncertain but exciting times.” 

Pure London now welcomes over 700 brands from 48 countries and over 10,000 UK and International visitors. For more information visit The next edition takes place from 11th-13th February at London Olympia.

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