Sunday, December 29, 2019


By Eva Fydrych

The Colours of Sayulita
Something for Everyone

Sayulita (Photos by Eva Fydrych / Fashion Studio Magazine)

Located on Mexico’s Pacific Coast and just 24 miles (38 km) from the Puerto Vallarta International Airport (PVR), Sayulita is a charming beach town with a relaxed, easy-going atmosphere, colourful streets, funky art galleries, and several dining and nightlife options.

Popular for its beaches and great surfing conditions, Sayulita attracts a lot of international visitors and offers accommodation for every budget and taste. 

"What most vacationers love about Riviera Nayarit is that this part of Mexico is marked by a predominately sub-humid climate and an annual average temperature of 25°C (77°F). Ninety percent of the year is met with bright rays of sunshine. This creates the ideal environment for the growth of exuberant flora that take on intense colorful hues and beautifully paint the land." - Riviera Nayarit Visitors & Convention Bureau

Club Camarón (Photo by Eva Fydrych / Fashion Studio Magazine)

Colourful building in Sayulita (Photo by Eva Fydrych / Fashion Studio Magazine)

Hotel Vogue (Photo by Eva Fydrych / Fashion Studio Magazine)


During our stay in Sayulita, we visited three beautiful hotels, each having its own style and personality.

  • Hotel Vogue - Quiet, tropical garden in the heart of Sayulita. Traditional Mexican style combined with all modern amenities makes this place a perfect getaway for both couples and families. Spacious suites with private balconies offer a lot of privacy and an opportunity to enjoy the warm weather.
  • Avela Boutique Hotel - Located in a quiet part of the town, but not far from the beach and all the entertainment, Avela Boutique Hotel features spacious, modern rooms with white walls and minimalistic design. Saltwater pool is great for swimming!
  • ITZAMARA Resort - This beautiful resort, situated on the top of the hill, offers stunning ocean's views and every possible luxury you may imagine (including private beach and excellent dining options). Impressive interiors and unusual design solutions (outdoor bathroom) provide relaxing yet practical living environment. Highly recommended!

Relaxing on the private terrace at ITZAMARA Resort (Click to enlarge)

Outdoor bathroom at ITZAMARA (Photo by Eva Fydrych / Fashion Studio Magazine)

Spectacular morning view from ITZAMARA (Photo by Eva Fydrych / Fashion Studio Magazine)

Traditional Mexican art at ITZAMARA Resort (Photo by Eva Fydrych / Fashion Studio Magazine)

Avela Boutique Hotel (Photo by Eva Fydrych / Fashion Studio Magazine)

Avela Boutique Hotel (Photo by Eva Fydrych / Fashion Studio Magazine)

Hotel Vogue (Photo by Eva Fydrych / Fashion Studio Magazine)

Hotel Vogue (Photo by Eva Fydrych / Fashion Studio Magazine)


Almost everything in Sayulita is within walking distance, so feel free to just browse the streets and explore all the dining and nightlife options. Beach bars like Club Camarón offer affordable cocktails, good music, and a relaxed ambience in an artsy environment.

Recommended places:

For more dining options, visit Sayulita Life.

Artwork by Alessia Pili (Calle Revolución) Photo by Eva Fydrych / Fashion Studio Magazine

Street art (Calle José Mariscal) Photo by Eva Fydrych / Fashion Studio Magazine

Swimming pool at ITZAMARA Resort

Outdoor bathroom, ITZAMARA Resort (Photo by Eva Fydrych / Fashion Studio Magazine)

Bedroom, ITZAMARA Resort (Photo by Eva Fydrych / Fashion Studio Magazine)

Breakfast at ITZAMARA Resort (Photo by Eva Fydrych / Fashion Studio Magazine)


"Riviera Nayarit is a multicultural, multiethnic, and multilingual state, flavored with the lifestyle and traditions of the cultures that provide its depth and identity. Its four tribes of indigenous people, the Huicholes, Coras, Tepehuanos and Mexicaneros, still exist today and visitors can take tours to their communities to learn about some of the ethnic group’s ceremonies, lifestyles, and artistic creations.

The most popular group for visitors to encounter are the Huicholes who are distinguished by their colorful dress, embroidered manta cloth clothing, and plumed hats. They are also known for their elaborate bracelets, rings and necklaces made of crystal beads that also shape their vision of the universe.

Also known as Wixaricas —Children of the Sun— the Huicholes are truly fascinating people, each one making a moral promise to visit the five sacred places of their faith in their lifetimes, one of which is the Tatei Amara —White Rock—, found in the historic port of San Blas.

Don’t miss the opportunity to explore and admire their original and colorful handicrafts. For instance, their hummingbirds crafted from string that sail the skies painted with deep yellows and feverish purples; and the felines that take form in brilliant crystal beads. The Huicholes’ art and craftworks make very popular keepsake treasures that many vacationers proudly display once back home.

The Coras, renowned for their ceramics, live mainly in the municipality of Nayar, in the western part of the state. Their dialect is related to that of the Huicholes.

The Tepehuanos inhabit small areas in the municipality of Huajicori, and among the artistic products created by this ethnic group are yarn knapsacks, hats, clay pots, and equipales (traditional barrel chairs with a woven palm base and leather seat and back).

The Mexicaneros live among the other ethnic groups and are often dedicated to weaving reed baskets, bins, and chiquihuites (small containers with lids), as well as creating wood art pieces, ixtle nets made of maguey fibers, and yarn knapsacks." Riviera Nayarit Visitors & Convention Bureau

You can read more about the Huicholes and their fascinating culture here.

Photo courtesy of Unsplash

How To Get There

Travelling to Sayulita from Puerto Vallarta is easy and convenient and, depending on your budget, there are several transportation options to choose from. The most affordable way is to take a bus from the Puerto Vallarta airport which is located approximately 24 miles (38 km) from Sayulita. Other options include renting a car, taking a taxi or a hotel shuttle.

Once in Sayulita, a popular way of getting around the steep hills or outside the town is renting a golf cart. It is especially recommended when staying at ITZAMARA as the resort is in the remote part of Sayulita and may be difficult to reach at night (stunning views in the morning will compensate it).


Vallarta Plus is a first class bus service operating between Guadalajara and Sayulita. The journey takes approximately 3 hours 45 minutes. Vallarta Plus buses are very comfortable and offer a lot of leg space, reclining seats, washrooms, air conditioning, lunch box, complimentary entertainment and Wi-Fi. Highly recommended!

Sayulita (Photo by Eva Fydrych / Fashion Studio Magazine)

Sayulita (Photo by Eva Fydrych / Fashion Studio Magazine)

Read more about Mexico

*Special thank you to ITZAMARA Resort, Hotel Vogue, and Avela Boutique Hotel for hosting Fashion Studio Magazine in August 2019.

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