Saturday, June 5, 2021


By Guest Contributor

Plus How To Avoid Them

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Email marketing is one of the most effective digital marketing strategies and it shows no signs of slowing down. Let's have a look at some of the most common mistakes to make sure you do it correctly next time and achieve the most desired results for your business. 

1) Poor Subject Lines

The first step in successful email campaigns is getting your email recipient to open your message. Mailchimp states that the average email open rate across all industries is 20.81%. Research shows that 35% of email recipients open an email based solely on the subject line. Thus, bad subject lines can ruin your chances of getting an open rate boost.

To receive optimal engagement from your email subscribers, ensure your subject lines are clear, concise, and engaging. This may seem easy, but keeping subject lines under 60 characters is a good way to stand out.

Some businesses find their open rates increase by using emojis or brightly coloured subject lines, while others find success by using casual yet professional language. The tone is largely determined by the audience you wish to reach.

2) Failing To Include Clear Calls To Action

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A call to action should be presented to the customer at the end of all your emails, whether you are attempting to sell a product or encouraging them to follow your Instagram account. You need to be clear about what you expect from your customers, otherwise, you will clog their inbox.

Let the recipient know what it is you want them to do, draw their attention to it by making the button large and bold and enable them to complete the action in as few clicks as possible.

As a result, you want your call to action to be as specific as possible to as many people as possible. This way, you have 50 people taking one same action instead of 50 people taking five different actions and dividing your target audience into different conversation funnels.

3) Emailing At The Wrong Time

Sending emails at a time when your audience is most likely to react is wise. There is research suggesting 11 a.m. is the best time to send an email, however, this doesn't mean it's the ideal time to send for your business. Experiment with different send times to see which one best engages your audience.

No matter how common an email is to your business, it's a good idea to find out when your audience is most likely to open it. Avoid sending promotional emails at odd hours, as they may get lost in a crowded inbox. Timing is crucial for email campaigns.

Photo created by diana.grytsku -

How to find an email address has become so easy for companies as they can obtain them using Users can use their first and last name along with their company's domain name to locate someone's email address.

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