Wednesday, June 1, 2022


By Emma Joyce

into Your Fashion Brand

Photo: Unsplash

No matter how old you are and where you live, there's something you can’t deny - hip hop is one of the most iconic music genres out there. In fact, it’s more than just something that has been defining modern music for the past four decades - it’s a cultural phenomenon that is reaching all aspects of our lives and penetrating our reality in more ways than one. This is why hip hop can be seen and heard anywhere from the marketing industry to popular culture and everywhere in between.

Also, hip hop is a major influence when it comes to the fashion industry, which is why incorporating it into your fashion brand might be a great way to make your company more recognizable and popular with the modern audience. In case you’d like to do this as well, but don’t know how here are a couple of ideas that might help you do that.

Go old-school

Back in the day when Run-DMC and Aerosmith released “Walk This Way”, the year was 1986 and hip hop was already a massive part of the American everyday life. However, this single wasn’t just a turning point for the collaboration process between rap and rock groups - after all, this started a movement that eventually brought us groups like Limp Bizkit, Korn, and Linkin Park, as well as all those rappers who preferred rapping over live music instead of recorded beats - but it did something for the fashion industry as well. Together with Run-DMC’s iconic black and white outfits came their black and white sneakers, also known as Adidas Original Superstar sneakers. These helped the footwear industry embrace hip hop more than ever, and that’s why lots of famous rappers - as well as basketball and football players who are just as attached to the hip hop culture as the musicians - got a chance to work on their featured sneakers. So, if you’re in the footwear industry as well and want to make a statement, go old school and use the sneakers worn by Run-DMC as an inspiration.

Photo: Unsplash

Get loose

Baggy jeans have always been a central part of hip hop fashion, and if you wanted to be recognized as an MC, a DJ, a breakdancer, or a graffiti artist - you had to wear baggy jeans! This trend was abandoned in the late 2000s with the new generation of performers who wanted to look trendy and hot while they were on the stage, which is why they replaced their old baggy jeans with their new slim-fit jeans. This was a bit shocking and unusual at first, but you need to take into consideration the fact that hip hop was never about judging people who dared to look different, which is why nobody ever made fun of Lil Wayne when he was wearing his slim jeans as long as he was making good music. Today, though, baggy jeans are making a comeback, and more and more kids are discovering their benefits and their visual appeal, so remember this when designing jeans, and don’t be afraid to keep things loose and baggy as much as possible.

Get some endorsement

In addition to being inclusive and ever-changing, hip hop has always been focused on one thing - bragging! Showing the world that you can do something better than anyone else is at the core of hip hop culture, and that goes for people who are into hip hop fashion as well. Doing things better than your competition is the only way to make a living in this industry, but being good isn’t enough because you need to show off a bit as well. That’s why you might consider getting some endorsement too and encourage a local hip hop artist to join your brand. This will make your company more sustainable and financially stable, but even if that doesn’t do the trick, don’t worry - you can always get a loan or find an experienced trade finance facility that will help you take care of your finances. This will make you more independent than ever, and you’ll be able to look for endorsements more easily, and that’s how you’re going to make your fashion brand recognizable.

American rapper Tyga (Photo: Unsplash) Click to enlarge

All black everything

From Lupe Fiasco to Jay-Z, this is one of those statements that have been passed around from one generation to the next, and its impact is quite simple - hip hop is all about simplicity and making things cool from day one. This is the philosophy you have to embrace as well, and if you’re in the fashion industry, this might be easier than it sounds. All you have to do is rethink your color schemes and make sure you include lots of pieces that are grey or black, and you can be sure that all your customers are going to love this new direction. From hoodies and sweatshirts to socks and shoes, all hip hop lovers will look good wearing all black everything!

Incorporating hip hop into your fashion brand isn’t hard at all because these two things have always been closely connected, so just stick to these simple ideas and you’ll be making a big change that’s going to help you take your company to a completely new level!

Photo: Pexels

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