Friday, February 18, 2011

AISHA CHACHA

By Eva Fydrych

Lots of colours, funky ballerina skirts, silver gloves, and shiny wigs - that's what you saw yesterday evening at ChaCha Cosmetics beauty event held at Empire Lounge in Yorkville, Toronto. To be expected, the event attracted a fashionable crowd and many photographers.

The evening started with a showcase of Aisha Chacha's makeup artistry. The looks she created were inspired by the 80's; all very bold with lots of blush and artificial eyelashes. With bright shades of pink, purple, blue and green, with slight touches of black and white, Aisha created a real kaleidoscope of colours - perfect for the new season.

Other highlights included live models, a beauty lounge with complimentary makeup touch ups, free cupcakes, appetizers served by beautiful Chacha models, and an after party with a live DJ courtesy of Standout Entertainment.

Partial proceeds from the night’s event went to Teamwork Children’s Service’s International. Their mission is to provide orphaned and disadvantaged African children a safe environment, health care, education and vocational training, and enabling them to become self-supporting and productive citizens. Please visit their website: Teamwork Children's Services



















Photos by Eva Fydrych


ABOUT


PHILOSOPHY

The brand motto is: "More Than Skin Deep". "We believe that beauty is confidence and makeup is the icing on the cake." Their professional line includes cosmetics, makeup artist tools, and skin care.


THE ARTIST

Aisha Chacha is a professional makeup artist and creative director located in Toronto, Canada. She worked for companies such as MAC, Clinique, Napoleon Perdis, Smashbox and Stilla Cosmetics. Aisha was also a makeup artist for the A Channel/City TV/Fashion Television show Cosmetic Innovations and has been seen on other programs such as Fashion Television and CTV News.

THE BRAND

Since launching the brand CHACHA COSMETICS, Miss Chacha has used her products at Miami Fashion Week, Toronto Fashion Weeks, the Toronto International Film Festival, Futureclaw Magazine, and at the Imago Zine Fashion Show among others. Their clients include Universal Records, the Everything To Do with Sex Show, IB Concepts Magazine, and in 2010 Baby Steinberg's Toronto Fashion Week show.

CHACHA COSMETICS has supplied swag bags for the movie cast of Bobby, Grammy Award winner Jill Scott, and American Idol winner Fantasia. CHACHA COSMETICS has also sponsored prize bags for the Speedorama Car Show, Darknights Car/Truck how, Miss Swimsuit Canada and Molson Indy bikini contest winners. (Source: Chacha Cosmetics website)



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