Friday, April 15, 2011

THE CAPSULE COLLECTION

Press Release




Greta Constantine Partners with DANIER to Launch Fall 2011 Capsule Collection


Design duo, Stephen Wong and Kirk Pickersgill announce an exciting collaboration between their signature line Greta Constantine and iconic Canadian retailer, DANIER. The capsule collection aptly tagged Greta Constantine SKIN, will see the self assured and modern Greta Constantine woman re-imagined for the DANIER brand and will be available at select DANIER locations Fall 2011.

“Each season, DANIER is dedicated to offering our customers garments aimed to inspire their dressing. Aligning our brand with the captivating Canadian design label, Greta Constantine, has allowed us to further expand the scope of what that inspiration will be,” says Jennifer Steckel Elliott, VP Marketing, DANIER.

The collection will be comprised of six looks primarily featuring second layer pieces, seamlessly offering a new and bold direction for the DANIER woman. “We wanted to develop pieces that exuded the ease and understated elegance of our Greta Constantine line,” explains Kirk Pickersgill. Stephen Wong adds, “Creating pieces for a broader demographic allowed us to consider what ‘affordable luxury’ truly entailed”.

Elle CanadaSince 1972, premier leather manufacturer and retailer, DANIER Leather Inc, has been providing its customers with the finest quality and workmanship at a price that affords exceptional value. For over a quarter century this iconic Canadian brand has grown to over 90 stores across Canada and into a household name.

Greta Constantine is an accessible luxury line of ready-to-wear womens wear based in Toronto, Canada. Designers Kirk Pickersgill and Stephen Wong, considered the "jersey boys of Toronto," have rapidly accumulated a clientele comprised of international socialites and celebrities alike. With the combination of the duo's draping and design expertise, paired with knowledge of fashion forecasting, the two have been a creative and commercial success.


Press release courtesy of Desia Halpin-Blrill from Brill Communications.




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