Wednesday, June 13, 2012


By Eva Fydrych

Start date: 18 June 2012

Tata-Naka Spring/Summer 2012 (Photo courtesy of BFC)

London, UKLondon Collections: Women will be commencing 18th June. The event will promote the growing number of brands and designers selling mainline or resort collections during this period.

Last year the Britsh Fashion Council created a guide to Pre-Collections that was well received by British and international buyers. London Collections: Women moves this initiative forward, co-ordinating events and activity to focus on this increasingly important sales period. The official website has been launched and a special fashion map will be available to pick up from Somerset House, designer showrooms and participating multibrand showrooms.

Caroline Rush, CEO BFC commented: “The aim of London Collections: Women is to create a resource for buyers, media and stylists to navigate the breadth of designers selling in London during this time. Many designers showing at London Fashion Week have now introduced pre-collections, some for the very first time this season. There are great showrooms here in London and we want to encourage as many orders as possible to be written here.”

Roksanda Ilincic Spring/Summer 2012 (Photo courtesy of BFC)

“Whilst runway is incredibly important, it arrives much later and therefore pre-collections are vitally significant and highly commercial. All of our big International designer and contemporary labels offer pre-collections and increasingly smaller brands are introducing a pre-collection offering, to ensure the floor is constantly refreshed with new deliveries. London Collections: Women will provide brands with an exciting opportunity to showcase and promote their pre-collections, creating a must-see destination for buyers to visit.” - said Marigay McKee, Chief Merchant, Harrods.

London Collections: Women will commence immediately after London Collections: Men, a brand new menswear showcase of shows, presentations, installations, exhibition and events, promoting great British menswear.
Source: BFC

Matthew Williamson Pre-Collection SS13

All photos courtesy of Matthew Williamson

Full list of participating designers: LONDON COLLECTIONS (WOMEN)

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