Friday, October 12, 2012


Press Release

Digital Fashion Week (DFW)
20 - 22 October 2012

From left: Tze Goh, Andrej Pejic, PAULINE.NING, Guo Pei, DFW

Supermodel Andrej Pejic, Legendary Fashion Icon Patricia Field and China's Top Fashion Designer Guo Pei
All to be part of Digital Fashion Week Singapore this October

SINGAPORE -  Singapore will be the world’s first city to host Digital Fashion Week (DFW), a Shoppable Live Streaming Fashion Week; an event that features live fashion runway shows that integrates the use of e-commerce services, and will be completely live streamed exclusively on YouTube and DFW’s website

The event will be held from 20th to 22nd October 2012, at The Tent @ Millenia Pavilion, Ritz-Carlton Singapore. Six top Singaporean designers will be showing their latest Spring/Summer 2013 collections, alongside an internationally renowned guest designer, Guo Pei; one of China’s top fashion designers, whose flair for the dramatic has even Lady Gaga wide-eyed. In 2011, Fast Company bestowed upon her the honor of being the 6th Most Creative People in Business. 

One of fashion’s hottest faces of the moment, New York based androgynous supermodel, Andrej Pejic, will be walking for five of DFW Singapore’s runway shows. Being the muse of Jean Paul Gaultier, Andrej has received recognition from walking for both his Men’s and Women’s collections. Andrej has also walked for the collections of other prestige designers, such as Marc by Marc Jacobs, Paul Smith, Jeremy Scott, Raf Simons, Neil Barrett, Comme des Garçons and many others. 

Andrej has also appeared in international fashion titles such as Italian and French Vogue, i-D Magazine, V Magazine, New York Magazine, Dazed & Confused, and the list continues. DFW Singapore will be the first and only Spring/Summer 2013 fashion week that Andrej will be walking for, as he stated that he would be sitting out this season because “the pay offered was not appealing to him”. 

Andrej Pejic for Fashion Canada, February 2012 (Photo by Moo King)

Emmy-winning, Oscar-nominated American stylist and Legendary Fashion Icon, Patricia Field, who has previously directed the styling for films such as Sex and the City, The Devil Wears Prada, Confessions of a Shopaholic, and TV shows such as Ugly Betty, Hope & Faith and many others, will be attending DFW Singapore as part of the DFW VIP Viewing Party. 

Although DFW Singapore, being a live streaming only fashion week, will not have any front row guests, there will be a DFW VIP Viewing Party within the venue that is open exclusively to selected media and VIPs by invite only, allowing them to witness the event firsthand. 

Singapore veteran fashion designer, Thomas Wee, will be opening the fashion week with his debut Men’s collection; which he has designed over his 30 years of experience in the fashion industry. After which, he will be showing his Women’s collection. 

London based Singaporean designers, Eugene Lin and Tze Goh, will be flying back to Singapore to show their collections publicly for the first time. 

Fresh off London Fashion Week, Eugene Lin will be presenting his critically acclaimed ‘The Judgment of Paris’ Spring/Summer 2013 collection, which had been featured on Vogue UK, Fashion TV and had also been applauded by Phoenix Magazine, a publication from the UK, saying the collection was “a rousing success”. 

Design by Tze Goh (Photo by Ross Shields)

Tze Goh, graduate from Central Saint Martins MA fashion program, London and Parsons the New School for Design, New York. His work was recently reviewed on Vogue Italia, Harper’s Bazaar UK, ELLE Belgium, Idol magazine, and many more. He will be showing his latest collection during DFW Singapore. 

Singaporean based designers’ brands, PAULINE.NING, OwnMuse and -J-A-S-O-N- will also comprise the lineup for DFW Singapore this year. The official show schedule will be announced at a later date. 

DFW Singapore signifies a bold leap in the fashion industry, where fashion, which is ever changing, meets the digital age with a grand entrance, entitling it to a milestone in the history of fashion. 

Says Charina Widjaja, Project Director of DFW Singapore, "Unlike the fashion capitals of the world, New York and Paris, Singapore currently does not have a huge fashion industry to support a full-fledged fashion week. In order to broaden the local fashion market and allow more exposure for our talented, yet underrated, Singaporean fashion designers, we need to go digital and show the world what they’re missing out on, allowing these designers to get the attention they deserve.” 

DFW Singapore will be a biannual event, showing the Spring/Summer and Fall/Winter collections separately, and, in 2013, will proceed to branch out to other key cities in Asia. 

Design by Guo Pei (Photo courtesy of

About Guo Pei: 
With years of experience as the Chief Designer of China's most popular women’s fashion house Tian Ma Company, Guo Pei started her own company, Rose Studio, in 1997. Her couture designs soon caught the attention of the stars, including Zhang Ziyi, Li Bingbing and Lady Gaga. Dubbed as one of China's top ten fashion designers and the ‘Chanel of China’, Guo Pei will showcase her ready-to-wear and couture collections as the highly-anticipated DFW Singapore Closing Show. 

About Andrej Pejic: 
Fashion’s hottest face of the moment, New York based androgynous supermodel, Andrej Pejic, has received recognition from walking for both Men’s and Women’s collections by Jean Paul Gaultier. Besides walking for Marc by Marc Jacobs, Paul Smith, Jeremy Scott, Raf Simons and Comme des Garçons, Andrej has also appeared in international fashion titles such as Italian and French Vogue, i-D magazine and Dazed & Confused. DFW Singapore will be the first and only Spring/Summer 2013 Fashion Week that Andrej will be walking for. 

About Patricia Field: 
Academy Award nominated, Emmy Award winning film and television costume designer, Patricia Field is an iconic name in the fashion industry. Patricia reinvented television glamour with Sex And The City - the most fashionable show in television history and has styled for Ugly Betty and The Devil Wears Prada. The legendary multiple award winning fashion icon will be attending the inaugural launch of DFW Singapore. 

Patricia Field print dress (Photo courtesy of P.Field)

List of Singaporean Designers: 

Thomas Wee 
A veteran in Singapore's fashion industry, Thomas Wee has been designing for more than 30 years. Thomas is recognized as a fashion designer of rare talent and is reputable for his pattern making skills. He is also respected as the “King of Jacket” for his perfectly tailored suits. He dresses some of the most prominent fashion stylish women in Singapore and the region. The couture designer was invited to present in New York Fashion Week with numerous works exhibited in Paris. This October, Thomas will be presenting his first ever menswear collection in his career along with his womenswear collection. 

The brainchild of home-grown label, OwnMuse is best friends, Shu Juang and Johanna Lau. Graduated from Temasek Polytechnic in Apparel Design and Merchandising, the designer-duo is known for their classic silhouettes with a contemporary twist. The three-year old label has already been featured in major Singapore publications including ELLE, Harper’s Bazaar and Her World, and is stocked at several multi-label boutiques in Singapore 

Having won the Singapore Young Designer Award in 2007, JR Chan was the Chief Designer at the famous local concept store, Hide & Seek and menswear label Cloak & Dagger, before launching her own menswear line. Poetic and bold yet extremely wearable, JASON contradicts tailored cuts with distinctive designs and unique details. JASON is currently stocked at its flagship store Threesixfive and several outlets in Hong Kong. 

Photo courtesy of PAULINE.NING

Pauline Lim launched her eponymous label in Singapore in 2009. The multiple-award winning fashion designer has a unique and provocative design aesthetic known for the fusion of contemporary fashion and traditional craftsmanship. A media hot favourite, PAULINE.NING flagship store opened just a year after in 2010 and the collections were showcased in several exhibitions including Nation Pride 2010, Exhibition of Contemporary Fashion from Korea & Singapore and Tokyo’s PARCO. 

Tze Goh 
Although designer Tze Goh was born and raised in Singapore, he went on a global sojourn to study in Paris and New York at Parsons the New School for Design and at London's Central Saint Martins MA fashion program. Now London based, Goh filters his international experience into a singular design aesthetic that's strikingly minimal and serenely sensual. But behind this purity, hides a deceptively complex work of innovative materials, impeccable construction and sculptural functionality. 

Eugene Lin 
Singapore-born London-based designer Eugene Lin graduated from Central Saint Martins College of Art & Design with a BA (hons) in Fashion Design Womenswear and a distinction from the Post-Graduate Pattern Cutting course. While at college, Lin honed his skills at Preen and Vivienne Westwood and upon graduation worked for Roksanda Ilincic and Ashley Isham. He established his eponymous lin in 2009, showing seasonally at London and Paris Fashion Week and has been featured in major international print and online publications.

Eugene Lin 'Medusa' collection (Photo courtesy of Eugene Lin)

About Digital Fashion Week

Digital Fashion Week (DFW) unifies fashion and digital innovation with a groundbreaking advancement – by becoming the world’s first live streaming only fashion week. For the first time in fashion history, no front row guests will be present at the live fashion shows, where homegrown fashion designers will present their collections alongside an internationally renowned designer. 

Viewers from all around the world can purchase the runway pieces in real time via an e-commerce platform in a new initiative introduced by DFW to Asia. Consumers now have the chance to shape future fashion trends. DFW is all about Front Row Access, Real Time Shopping & Power to Influence. 
Source: Digital Fashion Week

Official website:
Twitter: @DigitalFashWeek 
Instagram: @DigitalFashionWeek

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