i.t Is Landing In Singapore!
Photo courtesy of Word Of Mouth Communications
Wing Tai Retail adds multi-label fashion concept store, i.t to their retail portfolio – a collaboration with the renowned Hong Kong-based fashion conglomerate, I.T, to launch the first i.t flagship store in Singapore and Southeast Asia in June 2013
SINGAPORE - The wait is over! Wing Tai Retail announced its first foray into the multi-label fashion concept in collaboration with Hong Kong-based fashion conglomerate, I.T Group, to open the first Southeast Asian flagship i.t store in Singapore this June.
This new venture marks another milestone in Wing Tai Retail's exciting fashion retail portfolio; with the operation of the foremost multi-label store concept, to heighten customer’s shopping experience to a whole new level.
Located at #03-15 within Wisma Atria, Singapore’s prominent shopping mall along the prestige shopping precinct of Orchard Road, its strategic location offers great convenience and accessibility for shoppers. The 10,200 square feet i.t store, is a spacious venue carrying nine avant-garde new-to-Singapore, cutting-edge street fashion brands, namely izzue, b +a b, 5cm, tout à coup, fingercroxx, Venilla suite, as know as de base, mysty woman and Pageboy.
Photo courtesy of izzue
These innovative brands target both male and female young adults, aged between 20 and 35 years old, who appreciate the fusion of trendy and fashion-forward apparel to create their own individualistic signature style. Of which, izzue, b + a b, 5cm, fingercroxx and tout à coup are some of the most well-loved and successful i.t
brands that have established a strong foothold in Hong Kong and beyond since their debut.
"Wing Tai Retail is delighted to launch i.t multi-label concept store in Singapore and we believe that this collection of cutting edge street fashion brands will bring a dynamic shopping experience to our customers. Always on the look-out to break new grounds, this partnership with the I.T Group, cements Wing Tai Retail’s growing stature as a fashion-forward retailer in Singapore," says Mrs Helen Khoo, Executive Director at Wing Tai Retail Pte Ltd.
Photo courtesy of b +a b
Mrs Khoo adds, "One of the competitive advantagesthat i.t multi-label concept store in Singapore has over the standalone stores found overseas is the coming together of nine distinctive fashion brands with unique personalities and aesthetics, that are set to generate new fashion ideas, tastes and styling, to become a new fashion hub for trend lovers."
Shoppers can expect a vibrant and dynamic shopping experience at i.t! The brand new store is divided into different sections to reflect the inimitable personality of the different brands, yet adapt the distinct architectural concept of the brand’s stores found globally.
The store concept is inspired by i.t Hollywood Plaza store at the heart of Hong Kong’s Mongkok. The very first i.t store in Singapore uses different woods to construct a variety of patterns, creating i.t’s signature edgy look. The façade features diamond patterns created by cherry woods and willows while the display window is accentuated with brass frames that add a cool rawness to the store. Unlike its Hong Kong counterpart, the Singapore store takes a refreshing approach. Extending the design theme of the store façade, wood is also used to exude a modernist shop interior. Different brands have different yet consistent themes for their own areaswhich showcase the DNA of each brand.
Photo courtesy of tout à coup
Mr. Kar-Wai Sham, CEO of I.T Group says, "We are pleased to have this collaboration with Wing Tai Retail and we are confident that, with the fashion market intelligence and experience from Wing Tai Retail, the shop-in-shop concept of i.t store and the interesting brand mix will bring a new excitement to the Singapore fashion scene."
Since its inception in 1988, the multi-label stores under I.T Group are based in Hong Kong until the group’s first venture into the mainland market in 2002, and now, the Singapore market, in collaboration with Wing Tai Retail.
About Wing Tai Retail Pte Ltd
Wing Tai Retail's retail, apparel and lifestyle division offers high value and quality apparel and lifestyle products. Its portfolio of fashion brands include Aldofo Dominguez, G2000, Topshop, Topman, Dorothy Perkins, Miss Selfridge, Warehouse, Karen Millen, Maxstudio.com, BCBGMAXAZRIA, Wallis, FOX, Pumpkin Patch, Ben Sherman and Uniqlo, as well as Diva for fashion jewellery. Other brands include adidas for sports; Laline for skin care and Yoshinoya for F&B. Today, Wing Tai Retail represents 19 key brands and operates over 130 retail outlets in Singapore.
Photo courtesy of fingercroxx
I.T traces its beginning back to the seeds of a simple idea: to cater the young individuals with a distinct sense of style. It all began in 1988 with a small 200 square-foot shop featuring brands that were not readily available elsewhere in Hong Kong. The shop quickly established itself as a mecca for those with an eye for fresh and fun fashion. The devoted followers that grew from this has pushed the I.T Group to increasing success and ensured that its name has become synonymous with young fashion at the cutting edge.
I.T rides on a unique multi-brand, multi-layer business model that only proves to succeed:a multi-channel approach that caters specifically to well-defined groups of fashion lovers in targeted regions with distinct multi-brand stores and single-brand shops. Augmenting this diverse mix are respected brands from around the world that I.T licenses, and exclusively developed house brands. With a new generation of young people looking to make a statement about their style and individuality, the idea behind I.T is more appealing than ever in markets such as Mainland China, Macao, Taiwan, South Asia, Canada and Europe.
I.T was listed on the main board of The Stock Exchange of Hong Kong Limited on March 4, 2005.
Source: Word Of Mouth Communications
Photo courtesy of Pageboy