Urban Adventures
Soho impressions (Photos by Eva Fydrych / Fashion Studio Magazine)
LONDON, UK - Situated in the heart of London's Soho, Z Hotel is a great place for a quick city break or a weekend shopping trip. As you probably know, accommodation in this part of London carries a really high price tag. Z Soho offers a refreshing change - comfort and style at a price much lower than nearby competitors.
Z Soho is all about LOCATION - Leicester Square, Tottenham Court Road and Piccadilly Circus stations are within short walking distance and the Palace Theatre is literally in front of the hotel. The trendy vintage shops and boutiques of Monmouth Street and the Seven Dials area (next to Covent Garden), high street shops at Oxford Street, and a huge range of individual boutiques at Carnaby Street, are just a couple of minutes away. You can find plenty of bars and restaurants as soon as you step out of the hotel - famous Ronnie Scott's being one of them.
Z Café
Photo by Eva Fydrych / Fashion Studio Magazine
Photo by Eva Fydrych / Fashion Studio Magazine
Photo by Eva Fydrych / Fashion Studio Magazine
Photo by Eva Fydrych / Fashion Studio Magazine
Z Soho has also its own café located on the ground floor and overlooking Old Compton Street. You can enjoy a tasty continental breakfast in the morning, grab a sandwich in the afternoon or order a glass of champagne in the evening. What's really important, Z Café stays open 24 hours a day!
After a long day of shopping or sightseeing, you can eat or have a drink in the outdoor courtyard that offers a pleasant escape from the busy Soho streets. The hotel serves complimentary cheese and wine every day from 5 to 8pm.
Design & Architecture
Photo by Eva Fydrych / Fashion Studio Magazine
Photo by Eva Fydrych / Fashion Studio Magazine
Photo by Eva Fydrych / Fashion Studio Magazine
Photo by Eva Fydrych / Fashion Studio Magazine
Photo by Eva Fydrych / Fashion Studio Magazine
Z Soho has a lot of character. The hotel is a conversion of twelve adjoining Georgian townhouses and has a very interesting architecture - a spiral staircase, aerial walkways of glass and steel, an outdoor courtyard and a compact rooftop terrace. Stylish design and high-quality features are the defining elements of the hotel.
Rooftop Terrace
Photo by Eva Fydrych / Fashion Studio Magazine
Photo by Eva Fydrych / Fashion Studio Magazine
The rooms are decorated and furnished in a modern urban style. Each of them features frosted glass bathroom unit with walk-in shower, an ultra-comfy bed, a working desk, and 40in LED high-definition TV with Sky Sports and Sky Movies. There is a full-length mirror, a hairdryer, Thierry Mugler toiletries, and tea & coffee facilities in each of Z Soho 85 bedrooms. Small space has been used to the maximum. The rooms are compact, but offer sleek modern interiors and are very functional.
Bathroom
Photo by Eva Fydrych / Fashion Studio Magazine
Photo by Eva Fydrych / Fashion Studio Magazine
Photo by Eva Fydrych / Fashion Studio Magazine
Photo by Eva Fydrych / Fashion Studio Magazine
Photo by Eva Fydrych / Fashion Studio Magazine
The hotel offers free Wi-Fi and an iPod charger in each room. High quality bed mattresses are handmade in Devon. Fluffy feather pillows and luxurious 100% organic-wool duvet provide a healthy and comfortable sleep. What's really surprising, despite being located in the heart of Soho, the room is very quiet at night.
Bedroom
Photo by Eva Fydrych / Fashion Studio Magazine
Photo by Eva Fydrych / Fashion Studio Magazine
Photo by Eva Fydrych / Fashion Studio Magazine
Photo by Eva Fydrych / Fashion Studio Magazine
Photos by Eva Fydrych / Fashion Studio Magazine
WHAT WE LIKE:
- A stylish Z Café on the ground floor (it stays open 24 hours for the hotel guests)
- Central location in the heart of the shopping, dining and entertainment district
- A small terrace overlooking the sweeping rooftops of Soho
- Cheese & wine served daily from 5 to 8pm
- Fashionable Thierry Mugler toiletries
- Tea & coffee facilities in the room
- Affordable price, no hidden extras
- Latest technology available at the hotel (an iPod charger, Sky TV, large plasma screens, free Wi-Fi)
To find out more about Z Soho, please read our short interview with the owner of Z Hotels, Mr Bev King.
Eva Fydrych
Eva Fydrych at Z Hotel Soho, July 2013
17 Moor Street
London W1D 5AP
Reservations:
Tel: +44 (0) 20 3551 3701
Email: soho@thezhotels.com
Courtesy of Google Maps (Click to enlarge)
_______________________________________________________________________
BEV KING
Occupation: Hotel Owner
City: London, UK
Photo courtesy of Z Hotels
FASHION STUDIO: How would you describe the style and
atmosphere of Z Hotel Soho?
BEV: Well, the atmosphere is
friendly. We make a real effort to try to make it a friendly hotel.
From every aspect. The staff are trained to be friendly. Plus we do
different things to make people interact, to make people talk to each
other. For example we offer cheese and wine every night. It's free of
charge and it's for all guests. We do it for three hours.
The reason why we do that
is because guests then sit and talk to other guests. And it's part of
the thing, part of our thing, we want customers to leave thinking
that it's a friendly hotel. And we create the environment, the
ambience to allow them to talk to each other.
The style of the hotel is
modern. I wouldn't say we've tried to make it particularly
fashionable, we're just trying to make it very clean, very fresh,
very modern. We haven't tried to be radically different with design.
It's not offensive to people. It's subtle, nice, gentle.
Photo courtesy of Z Hotels
Photo courtesy of Z Hotels
FASHION STUDIO: What advantages have you got over
other four-star hotels in London? What makes Z Soho different?
BEV: Our service is different.
The way that we talk to customers. We are trying to make customers
feel very relaxed and very at ease. The fact that we give away
something for free (cheese and wine).
Also, within the room
there is nothing that we will charge you extra for. So we put a
bottle of water in every room, we give you Sky Sports, Sky Movies on
the TV and they are all free. And Wi-Fi is free.
We are not trying to
exploit you once you're here, we're not trying to make you buy
other things. If you want breakfast, you pay for breakfast, if you
want coffee, you pay for a coffee. But you are not obligated to. The
room, the TV, the Wi-Fi, the bottle of water we put in the room is
all included in the price. We don't like the 'hidden extras'
mentality, that's not what we do.
Photo courtesy of Z Hotels
FASHION STUDIO: How would you describe a typical guest staying at the hotel?
BEV: Most of our guests don't stay very long. We call ourselves the 'urbanite' hotel, which is the play on 'urban' (because of our location) and 'overnight'. If you are coming to London for one or two nights, then we are very suitable. If you want to spend two or three weeks in a hotel, we're not really for you. Our rooms are small, but they are comfortable. We've designed them really to be comfortable for a short stay. For a weekend, two or three nights – it's fine.
FASHION STUDIO: Thank you for your time!
___________________________________________________________________________________
*Special thank you to Z Hotel Soho for inviting Fashion Studio Magazine to stay at the hotel.
Dear Eva,
ReplyDeleteWhat a great article! Thank you very much for choosing us for your stay in London.
I was an absolute pleasure to welcome you to the Z Soho and along with the Team we look forward to seeing you again (hopefully soon!)
Best Regards,
Dominika Rylska
(Hotel Manager)
Dear Dominika,
DeleteThank you for your kind words. It was a real pleasure to stay at Z Soho - with such a great location and a friendly team, the hotel seems to be destined for success! :)
Thank you once again for your hospitality.
Eva
What a cool place to stay in London!
ReplyDeleteThank you for this great post!!
Yes, it is a really cool place :) You should check it out during your next trip to London!
Delete