Friday, September 27, 2013


Press Release

5th Anniversary - LONDON show ROOMS

Photos by Daren Gerrish and courtesy of ASVOF (2)

LONDON show ROOMS Paris SS14 Private View hosted by Sarah Mower MBE, BFC Ambassador for Emerging Talent today celebrated its 5th anniversary and marked the 30th showroom since its inception in October 2008. 

Key stores who attended the Private View included Ikram, Colette, Maria Luisa, Harvey Nichols, A'marees, Dover Street Market, Feathers, Beams, Isetan, 10 Corso Como, Joyce, Net-a-Porter, Galerie Lafayette and Printemps.

Ashley Williams & model wearing Ashley Williams SS14 (Photo by Daren Gerrish)

Key international publications included 10 Magazine Australia, Purple, Vogue China, M Le Monde, Grazia France, Vogue Italy, Now Fashion, Vogue USA, CR Fashion Book, Harper's Bazaar USA, W Magazine, Buzzfeed, A Shaded View On Fashion, Dujour, T Magazine (New York Times) and WWD Japan.

Key UK publications included Tank, LOVE, Stylist, The Independent, The Evening Standard, The Telegraph, Sunday Times Style, Wallpaper and Vogue UK.

The showroom travels to four key markets – Paris, LA, New York and Hong Kong, with November seeing it expand to São Paolo, Brazil.

Leila Yavari ( (Photo by Daren Gerrish)

Previous and current womenswear designers who have participated in one or more of the different showrooms include Christopher Kane, Erdem, House of Holland, Jonathan Saunders, J.W. Anderson, Marios Schwab, Mary Katrantzou, Meadham Kirchhoff, Nicholas Kirkwood, Peter Pilotto, Richard Nicoll, Roksanda Ilincic and Simone Rocha. Menswear designers include Aitor Throup, Christopher Shannon, E. Tautz, James Long and Lou Dalton.

Over the five years, over 100 designers have participated showcasing to over 15,000 visitors and over 5500 orders have been taken.

LONDON show ROOMS is a globally recognised, unique showcasing initiative and is essential in supporting and promoting British design talent internationally through directly working with media, retailers and the broader fashion industry in each region.

Source: BFC

The showroom at Le Loft (Photo by Daren Gerrish) Click to enlarge

The showroom at Le Loft (Photo by Daren Gerrish)

Natalie Massenet MBE, Holly Rogers ( & Matthew Harding
(Photo by Daren Gerrish)

Paula Reed (Harvey Nichols) & Paula Gerbase (1205) (Photo by Daren Gerrish)

Maiko Shibata (Restir) (Photo by Daren Gerrish)

Dianne Pernet (A Shaded View of Fashion) (Photo by Daren Gerrish)

David Koma SS14 (Photo by Daren Gerrish)

Christopher de Vos (Peter Pilotto), Sarah Mower MBE & Peter Pilotto
(Photo by Daren Gerrish)

Barbara Wilson (UKTI) (Photo by Daren Gerrish)

Christopher Raeburn & Avril Oates (Galeries Lafayette) (Photo by Daren Gerrish)

Alex Fury (The Independent) & Caroline Rush (BFC) (Photo by Daren Gerrish)

Models wearing SS14 collections from the designers (Photo by Daren Gerrish)

Spring/Summer 2014 
26 September 2013 to 03 October 2013 
10:00 - 20:00 daily 
Le Loft, (Off rue Saint Antoine 28)
Impasse Guéménée, 3 Cour Bérard
Paris 75004 (4ème) 
+33 (0) 1 42 74 26 51


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