Saturday, November 2, 2013

MERCEDES-BENZ FASHION WEEK RUSSIA SS 2014

By Eva Fydrych

Trend Report - Part 1

Belarus Fashion Week Collective Show during Mercedes-Benz Fashion Week Russia


MOSCOW - The biggest fashion event in Russia and Eastern Europe - Mercedes-Benz Fashion Week Russia - opened on Monday in Moscow with the collection of 75 years old Slava Zaitsev, named the Godfather of Russian Fashion. 

October 25th till 31st, 2013 Mercedes-Benz Fashion Week Russia showcased the Spring-Summer 2014 collections of 70 designers from Russia, UK, Japan, Israel. The event was held in the best Moscow's historical venue Manege (Manezhnaya Square,1), next to Kremlin. October 31, Slava Zaitsev’s Fashion Festival was held under Mercedes-Benz Fashion Week Russia support in AFIMALL City, celebrating 75th anniversary of famous Russian designer. 


SLAVA ZAITSEV Pret-A-porter De Luxe (Photo by Andreas Rentz/Getty Images)


Mercedes-Benz Fashion Week Russia presented Spring-Summer collections of such Russian designers as: Alena Akhmadullina, Tatyana Parfionova, Chapurin, BEssARION, Igor Gulyaev, Dasha Gauser, MASHA KRAVTSOVA, Julia Dalakian, RUBAN, PIROSMANI BY JENYA MALYGINA, POUSTOVIT, BIRYUKOV, Viva Vox, Lena Tsokalenko, TEGIN, Ester Abner, ZARINA, Laroom, MARI AXEL, Olga Brovkina, Julia Nikolaeva, ELENA SOUPROUN, Georgy Rushev, RIA KEBURIA, Maroussia Zaitseva, MASTERPEACE by Evgenia Linovich, GOGA NIKABADZE, Yanina Vekhteva and many others. 

This year Mercedes-Benz Fashion Week Russia launched a unique online-retail project in cooperation with major platform www.eBay.com. For the first time ever the outfits of Russian designers were easy to buy online using Android, iPhone and iPad mobile App eBay Fashion. Fashionistas from Russia and other countries got the exclusive access to selected outfits of new collections during online broadcasting within Mercedes-Benz Fashion Week Russia. Internet users could click and buy right from the fashion week's catwalk online and have the items delivered in 4-6 weeks, even months before these SS14 collections reach the shops. Follow the show schedule in www.mercedesbenzfashionweek.ru, where you can find all the information about Fashion Houses that took part in unique project of Mercedes-Benz Fashion Week Russia and eBay. 


Alena Akhmadullina (Click to enlarge)


“The support of Russian fashion designers is our priority. Participation in this event provides designers with new opportunities. The only issue is how to use these opportunities in a right way”, said Alexander Shumsky, Mercedes-Benz Fashion Week Russian President. 

On October 26 Mercedes-Benz Fashion Week Russia highlighted Miss Universe international final event which is scheduled on November 9 in Moscow. British couture designer Tony Ward showcased his new collection on Mercedes-Benz Fashion Week Russia having finalists of Miss Universe as models in the show. Tony Ward used to work with Lanvin, Dior and Chloe before launching his own brand. His special show was visited by all 90 participants of international competition Miss Universe 2013, which will take place in Moscow for the first time. (November 9, Crocus City Hall). Current Miss Universe Olivia Culpo was opening and closing the show. 

Title Partner of MBFW Russia Mercedes-Benz wasjoined by the official partners: eBay, Canon, DHL, L’Oreal Professionnel, Mary Kay, Colgate Optic White, Laska, AFIMALL City, Metropol Hotel. Mercedes-Benz Fashion Week Russia is supported by Ministry of Industry and Trade of Russian Federation. The event is owned and produced by Artefact Group.
Source: MBFW Russia


Trend Report: Prints & Patterns

MOSCOW, RUSSIA - OCTOBER 29: A model walks the runway at the Belarus Fashion Week Collective Show during Mercedes-Benz Fashion Week Russia S/S 2014 on October 29, 2013 in Moscow, Russia. (Photo by Andreas Rentz/Getty Images for Mercedes-Benz Fashion Week Russia)

Belarus Fashion Week Collective Show

Belarus Fashion Week Collective Show

Belarus Fashion Week Collective Show

MOSCOW, RUSSIA - OCTOBER 31: A model walks the runway at the Bunker Z show during Mercedes-Benz Fashion Week Russia S/S 2014 on October 31, 2013 in Moscow, Russia. (Photo by Andreas Rentz/Getty Images for Mercedes-Benz Fashion Week Russia)

Igor Gulyayev (Photo by Andreas Rentz/Getty Images)

MOSCOW, RUSSIA - OCTOBER 28: A model walks the runway at the Tel Aviv Fashion Week Collections show during Mercedes-Benz Fashion Week Russia S/S 2014 on October 28, 2013 in Moscow, Russia. (Photo by Andreas Rentz/Getty Images for Mercedes-Benz Fashion Week Russia)

MOSCOW, RUSSIA - OCTOBER 27: A model walks the runway at the Tatyana Parfionova show during Mercedes-Benz Fashion Week Russia S/S 2014 on October 27, 2013 in M (Photo by Andreas Rentz/Getty Images for Mercedes-Benz Fashion Week Russia)

Tatyana Parfionova

Tatyana Parfionova

Tatyana Parfionova

Tatyana Parfionova

Tatyana Parfionova

Tatyana Parfionova

Tel Aviv Fashion Week Collections

MOSCOW, RUSSIA - OCTOBER 26: A model walks the runway at the POUSTOVIT show during Mercedes-Benz Fashion Week Russia S/S 2014 on October 26, 2013 in Moscow, Russia. (Photo by Andreas Rentz/Getty Images for Mercedes-Benz Fashion Week Russia)

Natalia Slavina for Manufacturing Company “AN-2”

MOSCOW, RUSSIA - OCTOBER 27: A model walks the runway at the MARI AXEL show during Mercedes-Benz Fashion Week Russia S/S 2014 on October 27, 2013 in Moscow, Russia. (Photo by Andreas Rentz/Getty Images for Mercedes-Benz Fashion Week Russia)

MARI AXEL

Alena Akhmadullina

Alena Akhmadullina

Alena Akhmadullina

Alena Akhmadullina

Alena Akhmadullina

MOSCOW, RUSSIA - OCTOBER 31: A model walks the Collective Show Of The Finalists Of The Moscow Contest Of Young Fashion Designers show during Mercedes-Benz Fashion Week Russia S/S 2014 on October 31, 2013 in Moscow, Russia. (Photo by Andreas Rentz/Getty Images for Mercedes-Benz Fashion Week Russia)

Tel Aviv Fashion Week Collections 

Tel Aviv Fashion Week Collections

Collective Show Of The Finalists Of The Moscow Contest Of Young Fashion Designers 


More coming soon!

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