Friday, June 13, 2014


Press Release

FREE display, opening 13 June 2014 at Museum of London

Alex Mullins Autumn/Winter 2014 (Photo courtesy of the designer)

Museum of London celebrates the future of London menswear with new display – NEWGEN MEN 2014

LONDON, UK - On the eve of London Collections: Men, the Museum of London looks to the future of fashion with the new display, NEWGEN MEN 2014.

Showcasing a selection of designs from the rising stars of London menswear, NEWGEN MEN 2014 profiles recipients of the British Fashion Council’s NEWGEN MEN sponsored by TOPMAN spring/summer 2015 award. The display that opens on Friday 13 June features work from designers: Agi & Sam, Astrid Andersen, Alex Mullins, Diego Vanassibara, Kit Neale and Matthew Miller.

“The Museum of London holds one of the greatest collections of historic menswear in the world. From Roman sandals and medieval jerkins to suits from Savile Row, our collection provides a unique window into the sartorial past of the London man. While documenting the history of this great capital, we also keep an eye on the future – and it’s fantastic that we can exhibit a selection of innovative designs from the NEWGEN MEN winners for spring/summer 2015. And I can’t wait to see what each of these incredible designers will send down the catwalk this season during London Collections: Men.” - Timothy Long, curator of NEWGEN MEN 2014 at the Museum of London.

Kit Neale for S-Mag (Photo by Kim Jacobsen To)

Dylan Jones OBE, Chair of London Collections: Men and Editor-in-Chief of GQ Magazine, said: “The Museum of London’s involvement with London Collections: Men is a fantastic way to allow the public to celebrate the fascinating story of UK menswear. Last season saw Timothy Long curate The Anatomy of a Suit display, which took visitors on a journey through the history and heritage of arguably one of Britain’s best inventions – the suit. This season the museum will take us into the future by exhibiting the exciting work of emerging menswear designers from NEWGEN MEN sponsored by TOPMAN.”

NEWGEN MEN is sponsored by TOPMAN and is a British Fashion Council initiative that recognises the rising stars in contemporary menswear in London. Each chosen label receives business support and the opportunity to present its work at London Collections: Men, a three-day showcase of British menswear that begins this Sunday 15 June.

Agi & Sam Spring/Summer 2014 (Photo courtesy of Agi & Sam)

Designers profiled in NEWGEN MEN 2014:

Agi & Sam, Dalston 

Design duo Agi Mdumulla from Yorkshire and Sam Cotton from Stratford-Upon-Avon met while interning at Alexander McQueen. Prior to launching their own label in 2012, Agi studied fashion design at Manchester School of Art and Sam studied illustration at University of Lincoln. ‘With a strong emphasis on entirely bespoke print and humour, we believe that fashion should never be taken too seriously. We also endeavour to sit firmly in the middle of brands that fear creating something different and those which push collections too far.’ 

Astrid Andersen 

Danish-born Astrid Andersen graduated from The Royal College of Art in 2010 with an MA in Fashion Menswear. The following year, she presented her first independent collection in Copenhagen and was then invited to showcase her collection in London. Astrid now splits her time between the two cities. She strives ‘to create a look that is masculine, using street attitude and hip-hop references whilst playing on more feminine materials and colours.’ 

Diego Vanassibara 

Born in south Brazil, Diego moved to the United Kingdom to study at Cordwainers College, the prestigious footwear and accessories design school. He launched his own label in 2013. ‘On display at the museum is a unique shoe design that I created called hybrid construction, where I fuse both Oxford and Derby into one unit. And naturally, everything is permeated by a modern and contemporary take on artisanship.’ 

Astrid Andersen Spring/Summer 2014 (Photo courtesy of BFC)

Kit Neale 

Born in Peckham, in south-east London, Kit Neale began his fashion career by working for English fashion designer Gareth Pugh. He later worked in the print department at the National Theatre before launching his own label in early 2011 with his business partner Casper Hodgson. ‘[We are] known for our vibrant prints and abstract references, exploring themes of London living and British life and humour. Our prints are all designed in house and make up the core DNA to the brand.’ 

Matthew Miller 

Originally from Stoke-on-Trent, Matthew graduated from The Royal College of Art with an MA in Menswear Design. Matthew’s graduate collection was defined as ‘one to watch’ by Vogue. In 2011, he launched his own label in London. ‘The brand’s strong signature style will continue to evolve and grow. It is formed from an investigation into the technological versus the traditional; performance fabrics, tailoring and sportswear detailing form the basis of the Mr. Matthew Miller look.’ 

Alex Mullins 

After receiving a BA in Fashion Design from Central Saint Martins, Alex went on to complete the MA Fashion Menswear at the Royal College of Art where was awarded a full scholarship with Kopenhagen Fur. After gaining experience working for Alexander McQueen, Diane von Furstenberg, Kanye West and Dirk Bikkembergs, Mullins set up his own brand in spring 2013. The brand is known for ‘bold graphics with unique abstract pints, often paired with rugged and practical workwear, which is reinvented and treated as wearable canvas.’

NEWGEN MEN 2014 is a free exhibition at the Museum of London celebrating the future of London menswear. It opens on Friday 13 June 2014 and is curated by Timothy Long.

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