Tuesday, September 23, 2014


By Eva Fydrych

Natural Treasures

Photos courtesy of Target and Pixi Beauty

There is no better way to begin Fall in style than trying a new makeup look! Made for women on-the-go, Pixi’s multipurpose products are this season’s must-haves. 

The Pixi lineup of cosmetics, which includes awakening and skin-loving complexion, eye, lip, and cheek products, is the perfect blend of naturally radiant daytime wearability and nighttime oomph. Taking time-saving and multi-purpose ideas into account, the products often come as duos, palettes or with built-in mirrors, making life a little simpler and more glamorous.

With ingredients including vitamins A, C and E, and grape seed and cucumber, it’s no wonder the brand has had success all over the world, and been used on famous faces like Oprah Winfrey and Helena Christensen, to name a few. 

Photo courtesy of Target (Click to enlarge)


Pixi Beauty was founded by Petra Strand, a makeup artist with over 20 years of industry experience. With a goal of creating flaw-fixing cosmetics, the mom-of-four and entrepreneur was set on making a line of makeup that not only enhanced a woman’s natural beauty, but that was also nourishing for her complexion. 

“I want to make products that of course look great and perform brilliantly, but also truly benefit the skin,” Strand says.

This Fall, Strand adds some sultry, luxe new hues in the Pixi eye palettes, including “the most beautiful midnight blue and anthracite grey,” which, she adds, “are dramatic, but a fabulous alternative to black for creating a gorgeous, smokey eye.” 

Concealing Concentrate 

Pixi’s skin corrector concealer not only provides a fresh, youthful look, it also erases dark circles, fine lines and skin imperfections, and can be used to accentuate, contour and highlight, $10 (Only at Target).

Photo courtesy of Target

H2O Skin Tint 

Skin Innovation! A complexion enhancing gel tint that is ultra lightweight and provides a fresh, flawless face all day. Paraben-and fragrance-free. Suitable for all skin types, even sensitive skin, $24.

Photo courtesy of Target

Flawless & Poreless Primer 

Create a smooth, no-shine canvas, allowing for an utterly flawless, long-lasting makeup application, $29.

Photo courtesy of Target

Endless Silky Eye Pen 

With a waterproof, super-longwear,no-smudge formula, these eye liners glide on like seamless silk, creating a flawless jeweltoned line, $15.

Photo courtesy of Target

Natural Brow Duo 

Perfect 2-in-1 brow product that shapes, fills, defines and sets brows in place for a polished look. Contains a waterproof pencil and tinted gel, $16.

Photo courtesy of Target

Crayon Combo 

This multi-use, double-ended eye pencil frames and defines eyes to create a gorgeous look in a minute. Great for sensitive eyes and does not crease, $18.

Photo courtesy of Target

Get the Look!

Canadian makeup artist, Blair Petty, shows how to create a flawless Pixi look in 15 minutes using a key few products. Watch the video and try it yourself!

Video courtesy of Target

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